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Tag Archives: strategy workshop

How to select your ideal agency faster with “A pitch in a day”

Share22 Tweet +11 ShareShares 23This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing procurement | Tagged , , , , , , , |

How to pull a strategy together with a story

Share60 Tweet +11 ShareShares 61This post is by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Last week I flew to Vienna to help a pharmaceutical company develop their strategy. It … Continue reading

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World’s “next practice” in advertising agency selection

Share6 Tweet +12 ShareShares 8There has been much discussion on pitch processes in the industry globally in the past 12 months. In the UK ISBA and the IPA have launched a website called TheGoodPitch while in the USA the ANA … Continue reading

Posted in agency search & selection, agency solutions, data & direct marketing, media planning & buying, social media & digital marketing | Tagged , , , , , , , , , | Comments Off on World’s “next practice” in advertising agency selection