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Tag Archives: strategy

5 things that will make your company strategy stick

Share95 Tweet1 +17 Share17Shares 120This post is by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. The nature of the successful strategy is changing. Today, a company’s success depends in large … Continue reading

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Strategic ways to use Media Added Value

Share Tweet +1 ShareShares 0One of our more in demand services is our Media Buying Benchmarking. Obviously one of the largest spend areas for many advertisers is their media budget and so knowing if your agency is negotiating the best … Continue reading

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Why financial incentives do not work in driving performance

Share2 Tweet +1 ShareShares 2Here is an interesting video on what motivates people by Dan Pink. Traditionally it has been thought that money motivates people but as research has found this only applies to work that involves mechanical skill. Where … Continue reading

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The future of advertising – Fast Company

Share Tweet +1 ShareShares 0A big thank you to St John Craner in New Zealand for this link to a Fast Company article on The Future of Advertising. It is about where Madison Ave, New York met with Hyper Island, … Continue reading

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FREE – Nothing gets you nothing with agency compensation

Share Tweet +1 ShareShares 0In the past year or so I have noticed agencies putting forward remuneration proposals that provide senior agency resources at significantly discounted prices – FREE! It is seen as a discount. But experience shows that often … Continue reading

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