Shawn, Founder of Anecdote and author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire.
Companies expend considerable effort and resources on creating a strategy but few focus on the fundamental question "Do we have a strategy that will stick?"
Obviously one of the largest spend areas for many advertisers is their media budget and so knowing if your agency is negotiating the best possible rate for your media spend is high on the agenda.
In the past year or so I have noticed agencies putting forward remuneration proposals that provide senior agency resources at significantly discounted prices - FREE!