5 things that will make your company strategy stick
Companies expend considerable effort and resources on creating a strategy but few focus on the fundamental question "Do we have a strategy that will stick?"
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
strategy Tag
Strategic ways to use Media Added Value
Obviously one of the largest spend areas for many advertisers is their media budget and so knowing if your agency is negotiating the best possible rate for your media spend is high on the agenda.
Why financial incentives do not work in driving performance
Traditionally it has been thought that money motivates people but as research has found this only applies to work that involves mechanical skill...
The future of advertising – Fast Company
Instead of developing digital and traditional segments, it is increasingly important to bring the two disciplines together.
FREE – Nothing gets you nothing with agency compensation
In the past year or so I have noticed agencies putting forward remuneration proposals that provide senior agency resources at significantly discounted prices - FREE!