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Tag Archives: success metrics

10 Ways For Marketers To Avoid Agency Sticker Shock

Share30 Tweet +15 ShareShares 35This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 If you’ve ever been faced with sticker shock or seemingly pricey invoices from your agency, then … Continue reading

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10 ways to maximise your ROA (Return On Agency)

Share33 Tweet +11 ShareShares 34This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 With all the emphasis placed on marketing ROI, it occurs to me that marketers might benefit … Continue reading

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Can marketers, procurement and advertising agencies work together?

Share36 Tweet +13 ShareShares 39This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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10 essential principles of agency remuneration

Share42 Tweet1 +12 ShareShares 45This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Whatever your agency remuneration model, there are some [essential] guiding principles that should underpin every remuneration … Continue reading

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