10 key considerations when decoupling your television advertising production
Once you have made the decision to decouple your advertising production, what do you need to consider to ensure success? Here are 10 key points:
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
supplier alignment Tag
Bian Que and the preventative approach to marketing process
How does the story of Bian Que from Chinese history give us insights into the benefits of using a preventative approach to marketing process?
When RFPs and RFTs are not enough when selecting an agency supplier
RFPs and RFTs are largely a flawed way to select a strategic partner but may be more suited to selecting or buying a commoditised offering.
Don’t just rationalise your advertising agency roster, strategically align it
Instead of simply swapping one agency for another and still finding problems, it may be worthwhile undertaking a Strategic Supplier Alignment.
Strategically aligning your media suppliers to your overall communications requirements
Strategic management of media planning and media buying requires development of varying levels of expertise and silos of specialisation to suit the changing face of the market
Selecting the right agency roster structure to achieve strategic business alignment
What is the right agency roster structure for you? With structure following strategy, simply changing the agencies may not be delivering your strategic management requirements.
If structure follows strategy how is marketing strategically positioned in your organisation?
On the basis that structure follows strategy it is possible to see how an organisation strategically positions marketing by the structure applied. View TrinityP3's presentation here: