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Tag Archives: supplier alignment
10 key considerations when decoupling your television advertising production
Share36 Tweet +111 Share7Shares 54This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, television & electronic production
Tagged agency process, decoupling, Marketing strategy, stakeholder groups, supplier alignment, sustainable financial model, television advertising production, tv advertising production, unbundling
Comments Off on 10 key considerations when decoupling your television advertising production
Bian Que and the preventative approach to marketing process
Share34 Tweet +12 ShareShares 36This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged bian que, crisis management, Darren Woolley, marketing process, preventative marketing process, process optimisation, Procurement, remuneration benchmarking, supplier alignment
Comments Off on Bian Que and the preventative approach to marketing process
Don’t just rationalise your advertising agency roster, strategically align it
Share25 Tweet5 +12 ShareShares 32This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement, strategic management
Tagged agency remuneration, agency roster, agency search and selection, agency solutions, Darren Woolley, marketing procurement, strategic alignment, strategic management, supplier alignment, TrinityP3
Comments Off on Don’t just rationalise your advertising agency roster, strategically align it
Selecting the right agency roster structure to achieve strategic business alignment
Share24 Tweet4 +12 ShareShares 30It is amazing how often a conversation about tendering for a new agency occurs without any substantial reference to the overall roster structure. The desire to appoint a new media agency, a new creative agency or … Continue reading
Posted in agency search & selection, agency solutions, strategic management
Tagged agency roster, agency search, agency selection, agency solutions, Darren Woolley, roster structure, strategic alignment, strategic business alignment, strategic management, supplier alignment, TrinityP3
Comments Off on Selecting the right agency roster structure to achieve strategic business alignment
If structure follows strategy how is marketing strategically positioned in your organisation?
Share19 Tweet +12 ShareShares 21Last week I went along to speak to a financial services advertiser at their six monthly marketing planning day. They asked me to talk about the various types of marketing departments. When they called me and … Continue reading
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