Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
Strategic management of media planning and media buying requires development of varying levels of expertise and silos of specialisation to suit the changing face of the market
What is the right agency roster structure for you? With structure following strategy, simply changing the agencies may not be delivering your strategic management requirements.
On the basis that structure follows strategy it is possible to see how an organisation strategically positions marketing by the structure applied. View TrinityP3's presentation here: