TrinityP3 logo

Tag Archives: supplier alignment

10 key considerations when decoupling your television advertising production

Share36 Tweet +111 Share7Shares 54This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, television & electronic production | Tagged , , , , , , , , | Comments Off on 10 key considerations when decoupling your television advertising production

Bian Que and the preventative approach to marketing process

Share34 Tweet +12 ShareShares 36This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , | Comments Off on Bian Que and the preventative approach to marketing process

When RFPs and RFTs are not enough when selecting an agency supplier

Share56 Tweet +12 ShareShares 58This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency search & selection, agency solutions, marketing procurement, media planning & buying, strategic management | Tagged , , , , , , , , , | Comments Off on When RFPs and RFTs are not enough when selecting an agency supplier

Don’t just rationalise your advertising agency roster, strategically align it

Share25 Tweet5 +12 ShareShares 32This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement, strategic management | Tagged , , , , , , , , , | Comments Off on Don’t just rationalise your advertising agency roster, strategically align it

Strategically aligning your media suppliers to your overall communications requirements

Share34 Tweet +12 ShareShares 36Recently, one of Australia’s larger media agencies announced its intention to revamp its management structure with the objective of expanding its strategic planning expertise and building some ‘centres of excellence’ around the various and ever expanding … Continue reading

Posted in agency solutions, marketing process optimisation, media planning & buying, social media & digital marketing, strategic management | Tagged , , , , , , , , , | Comments Off on Strategically aligning your media suppliers to your overall communications requirements

Selecting the right agency roster structure to achieve strategic business alignment

Share24 Tweet4 +12 ShareShares 30It is amazing how often a conversation about tendering for a new agency occurs without any substantial reference to the overall roster structure. The desire to appoint a new media agency, a new creative agency or … Continue reading

Posted in agency search & selection, agency solutions, strategic management | Tagged , , , , , , , , , , | Comments Off on Selecting the right agency roster structure to achieve strategic business alignment

If structure follows strategy how is marketing strategically positioned in your organisation?

Share19 Tweet +12 ShareShares 21Last week I went along to speak to a financial services advertiser at their six monthly marketing planning day. They asked me to talk about the various types of marketing departments. When they called me and … Continue reading

Posted in interesting observations, strategic management | Tagged , , , , , , , , , |