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Tag Archives: supplier management

Does procurement need rebranding or repositioning?

Share44 Tweet +12 ShareShares 46This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Breaking up (with your agency) is never easy I know

Share40 Tweet +15 Share1Shares 46This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing procurement | Tagged , , , , , , , , , , | Comments Off on Breaking up (with your agency) is never easy I know

How to manage your television advertising production costs

Share5 Tweet +12 ShareShares 7At the recent Festival of Media Global, Pepsico executive vice-president and chief marketing officer Salman Amin declared that television is here to stay. Television continues to be a significant production investment for advertisers, be that broadcast or online … Continue reading

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8 reasons for Evalu8ing your advertising agencies, rather than just survey them

Share19 Tweet +11 ShareShares 20 Eight Reasons For Evalu8ing Your Agencies (rather than just survey them) from TrinityP3 Marketing Management Consultants With more and more agencies and suppliers on most marketer’s rosters, having a fast, effective and easy way to … Continue reading

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Measure, manage and maximise the client agency relationships

Share Tweet +1 ShareShares 0Marketing communications continues to become more complex and challenging. More consumer channels is leading to more specialist service providers meaning more agencies and other suppliers to manage and align. Long term issues of aligning the agency … Continue reading

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