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Tag Archives: supplier relationship management

Two different ways to assess and evaluate agency performance

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , | 4 Comments

How to take a true 360 degree view of all of your advertising agencies and suppliers

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

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Breaking up (with your agency) is never easy I know

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

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Is Evalu8ing the right relationship measurement tool for me?

Share Tweet +1 ShareEvalu8ing lets you measure, manage and maximise the potential of your organisational resources and relationships. WHAT do you want to measure? If the resources you manage, both internally and externally, were more aligned and collaborative, would you … Continue reading

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10 reasons you may need to re-evaluate your agency relationship

Share Tweet +1 ShareThis is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Sometimes the decision to undertake an agency review is clear: International alignment Competitive conflict Regional mandates Perhaps even irreconcilable … Continue reading

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8 reasons for Evalu8ing your advertising agencies, rather than just survey them

Share Tweet +1 ShareEight Reasons For Evalu8ing Your Agencies (rather than just survey them) With more and more agencies and suppliers on most marketer’s rosters, having a fast, effective and easy way to be able to measure, manage and maximise … Continue reading

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