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Tag Archives: supplier relationship
Is your advertising agency a supplier or a partner?
Share23 Tweet4 +12 Share1Shares 30While many people in the industry talk about being in partnership with their agency or with their client, the majority of remuneration models do not support this position. Many advertisers and their procurement executives take a … Continue reading
Posted in agency remuneration / compensation, agency solutions, strategic management
Tagged advertising agencies, agency compensation, agency remuneration, agency solutions, Darren Woolley, performance based remuneration, remuneration models, strategic management, supplier relationship, TrinityP3, value based remuneration
Comments Off on Is your advertising agency a supplier or a partner?
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