Is your advertising agency a supplier or a partner?
Darren Woolley looks at some typical advertising agency remuneration models in the market to determine if they reflect a buyer/supplier relationship or partnership.
Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
Darren Woolley looks at some typical advertising agency remuneration models in the market to determine if they reflect a buyer/supplier relationship or partnership.