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Tag Archives: supplier

How much time does it take to run an agency pitch?

Share Tweet +1 ShareLast week I took a call from a client who is a marketer at a major advertiser. He was enquiring about selecting a digital agency and wondered “how long should it take?” “Did you mean how much … Continue reading

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Why self assessment surveys are flawed in client / agency relationships

Share Tweet +1 ShareWhen British drivers were asked to assess driving ability in a survey: 1. 40% rated the overall standard of driving as bad but only 2% rated their own driving as bad 2. 24% rated the overall standard … Continue reading

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