Christopher Sewell is a TrinityP3 Business Director specializing in helping companies understand the environmental impact of their marketing spend. He is also the CEO of The Gaia Partnership who is building an on-line application ‘CO2counter’ to measure carbon emissions in all forms of marketing communications. Read his full bio here
Anyone is capable of wheeling out an elegant environmental statement. But how do you get your marketing partners to work with you to lower CO2 emissions?
The Internationalist 100: Morten Albaek raises issues of marketing trust and a new generation of citizens and consumers, in an address entitled "Redefining Transparency."
An interesting report in this post on TrinityP3's blog analysing whether Cloud Computing can reduce companies' carbon emissions. Read the full report here: