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Tag Archives: sustainability

Get more than just environmental lip service from tender responses

Share Tweet +1 ShareThis post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide ranging knowledge of all areas of the advertising and procurement world and specializes in helping companies understand the environmental impact of their marketing spend. … Continue reading

Posted in agency solutions, green marketing & sustainability, industry news & trends, marketing process optimisation, strategic management | Tagged , , , , , , , , | 4 Comments

Vestas’ CMO Morten Albaek urges Marketing Leaders to take a “Transparency Pledge”

Share Tweet +1 ShareOn May 10 in New York, I attended The Internationalist 100 to celebrate the announcement of the annual list of 100 Marketing Leaders. The event, “Brand Growth in a Socially Transparent World,” had some excellent speakers including: … Continue reading

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Can Cloud Computing reduce carbon pollution?

Share Tweet +1 ShareTrinityP3’s Environmental Business Director and Sustainable Marketing Champion, Christopher Sewell, recently bought this report on Cloud computing to my attention. It answers the questions: “Does cloud computing have the potential to reduce companies’ carbon emissions?”

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Best time to negotiate agency fees – during pitch or post pitch?

Share Tweet +1 ShareThere is no right or wrong answer for this. Some people prefer to make their selection on quality and then negotiate price, other prefer to negotiate price at the same time as they evaluate quality. TrinityP3 methodology … Continue reading

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