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Tag Archives: sustainability
Get more than just environmental lip service from tender responses
Share21 Tweet +13 ShareShares 24This post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide ranging knowledge of all areas of the advertising and procurement world and specializes in helping companies understand the environmental impact of their marketing … Continue reading
Posted in agency solutions, green marketing & sustainability, industry news & trends, marketing process optimisation, strategic management
Tagged carbon footprint, chris sewell, environmental impact, environmental strategy, Green Marketing, marketing output, sustainability, sustainable practices, tender responses
Vestas’ CMO Morten Albaek urges Marketing Leaders to take a “Transparency Pledge”
Share6 Tweet +12 ShareShares 8On May 10 in New York, I attended The Internationalist 100 to celebrate the announcement of the annual list of 100 Marketing Leaders. The event, “Brand Growth in a Socially Transparent World,” had some excellent speakers … Continue reading
Posted in green marketing & sustainability, industry news & trends, interesting observations, strategic management
Tagged Darren Woolley, global marketing, Green Marketing, internationalist 100, morten albaek, strategic management, sustainability, thought leadership, transparency pledge, TrinityP3
Comments Off on Vestas’ CMO Morten Albaek urges Marketing Leaders to take a “Transparency Pledge”
Can Cloud Computing reduce carbon pollution?
Share9 Tweet +1 Share2Shares 11TrinityP3’s Environmental Business Director and Sustainable Marketing Champion, Christopher Sewell, recently bought this report on Cloud computing to my attention. It answers the questions: “Does cloud computing have the potential to reduce companies’ carbon emissions?”
Posted in green marketing & sustainability
Tagged carbon emissions, christopher sewell, cloud computing, Darren Woolley, Green Marketing, sustainability, sustainable marketing, TrinityP3
Comments Off on Can Cloud Computing reduce carbon pollution?
Best time to negotiate agency fees – during pitch or post pitch?
Share Tweet +1 ShareShares 0There is no right or wrong answer for this. Some people prefer to make their selection on quality and then negotiate price, other prefer to negotiate price at the same time as they evaluate quality. TrinityP3 … Continue reading
Posted in agency search & selection
Tagged agency, benchmarking, cost benchmarks, negotiation, overhead benchmarks, remuneration, salary benchmarks, scope of work, sustainability
Comments Off on Best time to negotiate agency fees – during pitch or post pitch?
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