Get more than just environmental lip service from tender responses
Anyone is capable of wheeling out an elegant environmental statement. But how do you get your marketing partners to work with you to lower CO2 emissions?
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
sustainability Tag
Vestas’ CMO Morten Albaek urges Marketing Leaders to take a “Transparency Pledge”
The Internationalist 100: Morten Albaek raises issues of marketing trust and a new generation of citizens and consumers, in an address entitled "Redefining Transparency."
Can Cloud Computing reduce carbon pollution?
An interesting report in this post on TrinityP3's blog analysing whether Cloud Computing can reduce companies' carbon emissions. Read the full report here:
Best time to negotiate agency fees – during pitch or post pitch?
TrinityP3 methodology is to negotiate price and quantity at the same time as you are evaluating quality, because as this video demonstrates, you should never just negotiate on price.