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Tag Archives: television advertising production
10 key considerations when decoupling your television advertising production
Share36 Tweet +111 Share7Shares 54This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, television & electronic production
Tagged agency process, decoupling, Marketing strategy, stakeholder groups, supplier alignment, sustainable financial model, television advertising production, tv advertising production, unbundling
Comments Off on 10 key considerations when decoupling your television advertising production
Is television production assessment and management effective?
Share20 Tweet +11 ShareShares 21This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in interesting observations, marketing process optimisation, marketing procurement, return on investment, television & electronic production
Tagged agency remuneration, Asia, Australia, Darren Woolley, production company, return on investment, television advertising production, television production assessment, television production costs
Comments Off on Is television production assessment and management effective?
Is film dead for making television advertising commercials?
Share5 Tweet +15 Share3Shares 13This is a guest post by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value … Continue reading
Posted in marketing procurement, strategic management, television & electronic production
Tagged advertising costs, clive duncan, Digital media, digital technology, film vs digital, television advertising commercials, television advertising production, TrinityP3, tv production costs, tvc production
Comments Off on Is film dead for making television advertising commercials?
How to manage your television advertising production costs
Share5 Tweet +12 ShareShares 7At the recent Festival of Media Global, Pepsico executive vice-president and chief marketing officer Salman Amin declared that television is here to stay. Television continues to be a significant production investment for advertisers, be that broadcast or online … Continue reading
Posted in agency solutions, strategic management, television & electronic production
Tagged advertising costs, agency solutions, benchmarking, cost management, Darren Woolley, marketing and advertising, Media fragmentation, strategic management, supplier management, television advertising production, TrinityP3
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Adding procurement and purchasing rigour into television advertising production
Share24 Tweet +13 ShareShares 27When the agency present “competitive” estimates for the latest television production, are you presented with the three quotes on one page, with the three costs all within 5% to 10% of each other? Is this familiar? … Continue reading
Posted in agency remuneration / compensation, agency solutions, strategic management, television & electronic production
Tagged agency creatives, agency producer, agency solutions, Darren Woolley, Procurement, strategic management, television advertising production, Television production, tender process, TrinityP3, tv production
Comments Off on Adding procurement and purchasing rigour into television advertising production
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