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Tag Archives: television advertising production

10 key considerations when decoupling your television advertising production

Share36 Tweet +111 Share7Shares 54This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Is television production assessment and management effective?

Share20 Tweet +11 ShareShares 21This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Is film dead for making television advertising commercials?

Share5 Tweet +15 Share3Shares 13This is a guest post by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value … Continue reading

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How to manage your television advertising production costs

Share5 Tweet +12 ShareShares 7At the recent Festival of Media Global, Pepsico executive vice-president and chief marketing officer Salman Amin declared that television is here to stay. Television continues to be a significant production investment for advertisers, be that broadcast or online … Continue reading

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Adding procurement and purchasing rigour into television advertising production

Share24 Tweet +13 ShareShares 27When the agency present “competitive” estimates for the latest television production, are you presented with the three quotes on one page, with the three costs all within 5% to 10% of each other? Is this familiar? … Continue reading

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