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Tag Archives: television advertising

Marketers should set production budgets or pay the consequences

Share35 Tweet +14 Share3Shares 42This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money … Continue reading

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Advertising climate change – are we all in denial?

Share32 Tweet +13 ShareShares 35Jon Bradshaw is the director of brand traction, a marketing consultancy for the modern age. He has over 20 years of experience in marketing and brand building. None of which is of any use any more. … Continue reading

Posted in data & direct marketing, green marketing & sustainability, industry news & trends, marketing process optimisation, return on investment, social media & digital marketing, strategic management, television & electronic production | Tagged , , , , , , , , | Comments Off on Advertising climate change – are we all in denial?

Shooting your next television commercial off-shore has never been more affordable

Share17 Tweet +12 ShareShares 19Increasingly more Australian film companies and agencies are looking off-shore for cost effective shooting locations, such as Eastern Europe, South America, South Africa, Asia and closer to home, New Zealand. But why? Exchange Rates While the … Continue reading

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What is the best media buying strategy – buy early or buy late?

Share30 Tweet +12 Share2Shares 34Recently John Steedman, Chairman CEO of WPP Group M Asia Pacific, said at the AANA Congress that “a conservative approach from advertisers has created the shortest advertising market he has seen in a long time”. So … Continue reading

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What it takes to get one actor to play two parts

Share Tweet +1 ShareShares 0CGI (Computer generated imaging) can be used to create amazing effects in commercials. But sometimes it is the CGI effects that you can’t pick that are the most amazing. In David Fincher’s The Social Network, the … Continue reading

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Television Production Supplier Negotiation – Case study

Share Tweet +1 ShareShares 0 Company Category: Tourism Challenging Problem: The Tourism Board had brokered a deal to ‘piggy- back’ an major new film about the country by having the film’s director shoot a TVC in the same style. As … Continue reading

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