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Tag Archives: television and electronic production

Top 10 ways to avoid trouble when using music in advertising

Share Tweet +1 ShareMusic is a powerful component in television commercials. The right music track can increase the cut through, become the nemonic of the communication and help target a specific audience. Yet music copyright, performance rights and mechanical rights … Continue reading

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Top 10 tips for managing your television and video production costs

Share Tweet +1 ShareTelevision commercial production continues to be a significant investment for marketers and advertising. At the same time lower cost solutions are being embraced to create content for the online environments. And it’s technical and complex nature means … Continue reading

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