Why the difference between political and Government advertising matters
What is the difference between 'political' and 'Government' advertising? And why should these be separated in the interests of lowering costs?
Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
What is the difference between 'political' and 'Government' advertising? And why should these be separated in the interests of lowering costs?
If your agency suggests shooting your television commercial in some exotic location, there are several production cost drivers that you need to consider.