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Tag Archives: Television production
The best producer model for TV advertising production
Share24 Tweet +14 Share3Shares 31This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money … Continue reading
Posted in agency remuneration / compensation, agency solutions, marketing procurement, return on investment, television & electronic production
Tagged agency producer, agency remuneration, clive duncan, producer model, production house, production management, Television production, tv advertising production
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Some potential hidden costs in shooting your television commercials overseas
Share10 Tweet +11 ShareShares 11This is a guest post by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value … Continue reading
Posted in agency remuneration / compensation, marketing process optimisation, marketing procurement, television & electronic production
Tagged agency remuneration, agency solutions, clive duncan, marketing procurement, process optimisation, strategic management, television commercial, Television production, TrinityP3, tvc costs
Comments Off on Some potential hidden costs in shooting your television commercials overseas
Adding procurement and purchasing rigour into television advertising production
Share24 Tweet +13 ShareShares 27When the agency present “competitive” estimates for the latest television production, are you presented with the three quotes on one page, with the three costs all within 5% to 10% of each other? Is this familiar? … Continue reading
Posted in agency remuneration / compensation, agency solutions, strategic management, television & electronic production
Tagged agency creatives, agency producer, agency solutions, Darren Woolley, Procurement, strategic management, television advertising production, Television production, tender process, TrinityP3, tv production
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Shooting your next television commercial off-shore has never been more affordable
Share17 Tweet +12 ShareShares 19Increasingly more Australian film companies and agencies are looking off-shore for cost effective shooting locations, such as Eastern Europe, South America, South Africa, Asia and closer to home, New Zealand. But why? Exchange Rates While the … Continue reading
Posted in industry news & trends, interesting observations, television & electronic production
Tagged Australia, Darren Woolley, exchange rates, marketing first forum, production costs, television advertising, television commercials, Television production, TrinityP3, tv production
Comments Off on Shooting your next television commercial off-shore has never been more affordable
Case studies on how production assessments can add value to television advertising costs
Share26 Tweet +12 ShareShares 28Since 2000 we have been providing our clients with an advertising production cost assessment, cost estimates and management services. It is often a part of our business not popular with many of the agencies (as evidenced … Continue reading
Posted in agency solutions, case studies, strategic management, television & electronic production
Tagged agency solutions, case studies, Darren Woolley, production cost assessments, production cost estimates, production management, strategic management, Television production, TrinityP3
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How to ensure the price of your advertising production equals the quality delivered
Share22 Tweet +12 ShareShares 24When you pay top dollar, you expect the highest quality. In television production, the delivery of quality is a subjective and often nebulous concept and one that is often used to drive up the cost of … Continue reading
Posted in marketing process optimisation, print production, television & electronic production
Tagged advertising production, Darren Woolley, marketing process optimisation, print production, production costs, strategic management, Television production, TrinityP3, tv production, tvc production
1 Comment
Case studies on the mistakes advertisers make with their TV advertising productions
Share Tweet +13 ShareShares 3In the 12 years we have been assessing and reviewing television productions there have emerged three common ways advertisers drive up the cost of their television productions. Unfortunately, in almost every case, the advertisers concerned were … Continue reading
Posted in agency solutions, case studies, television & electronic production
Tagged agency compensation, agency remuneration, agency solutions, benchmarking cost, case studies, Darren Woolley, production cost, strategic management, Television production, TrinityP3, tv advertising
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What is the industry benchmark cost of producing a television advertisement?
Share14 Tweet +12 Share1Shares 17The perennial $64,000 question. Or in many cases a damned sight more. The fact of the matter is that it usually costs whatever the budget is that has been assigned by you – the client. In … Continue reading
Posted in agency solutions, strategic management, television & electronic production
Tagged agency solutions, benchmark cost, cost benchmarking, Darren Woolley, electronic production, media budget, strategic management, television advertisement, Television production, TrinityP3, tvc production
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The unseen supplier contract in TV production that exposes marketers to legal disputes
Share14 Tweet +12 ShareShares 16As “the marketer”, every time your agency issues a purchase order on your behalf to the production company making your TVC, you are bound by the SPAA (Screen Producers Association of Australia) set of terms and … Continue reading
Posted in agency solutions, television & electronic production
Tagged agency contracts, agency solutions, Darren Woolley, production contracts, production costs, scope of work, SPAA, strategic management, supplier contract, Television production, TrinityP3, tvc production
Comments Off on The unseen supplier contract in TV production that exposes marketers to legal disputes
Top 10 ways to avoid ending up in court for misleading and deceptive conduct
Share9 Tweet +11 ShareShares 10There is nothing more wasteful, costly and not to mention embarrassing than having your commercial or advertisement removed from air and getting a court order to provide an apology and correction. It has happened to a … Continue reading
Posted in agency solutions, print production, television & electronic production, Top 10
Tagged advertising legal advice, agency solutions, Australia, Darren Woolley, deceptive advertising, electronic production, print production, strategic management, Television production, trade practice act, TrinityP3
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Top 10 ways to get greater value from music in your marketing
Share9 Tweet +11 ShareShares 10Music is a powerful communication tool, yet many agencies and marketers relegate it to the soundtrack of television commercials. Increasingly marketers are embracing the power of music to engage their audiences and to build communities around … Continue reading
What it takes to get one actor to play two parts
Share Tweet +1 ShareShares 0CGI (Computer generated imaging) can be used to create amazing effects in commercials. But sometimes it is the CGI effects that you can’t pick that are the most amazing. In David Fincher’s The Social Network, the … Continue reading
Posted in television & electronic production
Tagged Advertising, CGI, computer generated imaging, production, production costs, ROI, television advertising, Television production, TV, visual effects
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CASE STUDY: Television Production Supplier Negotiation
Share Tweet +1 ShareShares 0Company Category: Tourism Challenging Problem: The Tourism Board had brokered a deal to ‘piggy- back’ an major new film about the country by having the film’s director shoot a TVC in the same style. As competitive … Continue reading
Posted in case studies
Tagged advertising costs, cost consulting, production benchmarking, supplier negotiation, television advertising, Television production
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