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Tag Archives: Television production

The best producer model for TV advertising production

Share24 Tweet +14 Share3Shares 31This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money … Continue reading

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Some potential hidden costs in shooting your television commercials overseas

Share10 Tweet +11 ShareShares 11This is a guest post by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value … Continue reading

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Top 10 TrinityP3 Strategic Marketing Management posts for the first half of 2012

Share26 Tweet +12 ShareShares 28They say time flies when you are having fun, but the last six months has simply flown by with a really diverse range of projects and problems we have been solving for our clients, both marketing … Continue reading

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Adding procurement and purchasing rigour into television advertising production

Share24 Tweet +13 ShareShares 27When the agency present “competitive” estimates for the latest television production, are you presented with the three quotes on one page, with the three costs all within 5% to 10% of each other? Is this familiar? … Continue reading

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Shooting your next television commercial off-shore has never been more affordable

Share17 Tweet +12 ShareShares 19Increasingly more Australian film companies and agencies are looking off-shore for cost effective shooting locations, such as Eastern Europe, South America, South Africa, Asia and closer to home, New Zealand. But why? Exchange Rates While the … Continue reading

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The impact of media fragmentation on television production budgets

Share34 Tweet +12 ShareShares 36Many people in agencies and the film production industry complain that production budgets are not increasing in line with CPI or costs, but what they fail to consider is the overall context of the production budget, … Continue reading

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Case studies on how production assessments can add value to television advertising costs

Share26 Tweet +12 ShareShares 28Since 2000 we have been providing our clients with an advertising production cost assessment, cost estimates and management services. It is often a part of our business not popular with many of the agencies (as evidenced … Continue reading

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How to ensure the price of your advertising production equals the quality delivered

Share22 Tweet +12 ShareShares 24When you pay top dollar, you expect the highest quality. In television production, the delivery of quality is a subjective and often nebulous concept and one that is often used to drive up the cost of … Continue reading

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Case studies on the mistakes advertisers make with their TV advertising productions

Share Tweet +13 ShareShares 3In the 12 years we have been assessing and reviewing television productions there have emerged three common ways advertisers drive up the cost of their television productions. Unfortunately, in almost every case, the advertisers concerned were … Continue reading

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What is the industry benchmark cost of producing a television advertisement?

Share14 Tweet +12 Share1Shares 17The perennial $64,000 question. Or in many cases a damned sight more. The fact of the matter is that it usually costs whatever the budget is that has been assigned by you – the client. In … Continue reading

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The unseen supplier contract in TV production that exposes marketers to legal disputes

Share14 Tweet +12 ShareShares 16As “the marketer”, every time your agency issues a purchase order on your behalf to the production company making your TVC, you are bound by the SPAA (Screen Producers Association of Australia) set of terms and … Continue reading

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Top 10 ways to avoid ending up in court for misleading and deceptive conduct

Share9 Tweet +11 ShareShares 10There is nothing more wasteful, costly and not to mention embarrassing than having your commercial or advertisement removed from air and getting a court order to provide an apology and correction. It has happened to a … Continue reading

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Top 10 ways to get greater value from music in your marketing

Share9 Tweet +11 ShareShares 10Music is a powerful communication tool, yet many agencies and marketers relegate it to the soundtrack of television commercials. Increasingly marketers are embracing the power of music to engage their audiences and to build communities around … Continue reading

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What it takes to get one actor to play two parts

Share Tweet +1 ShareShares 0CGI (Computer generated imaging) can be used to create amazing effects in commercials. But sometimes it is the CGI effects that you can’t pick that are the most amazing. In David Fincher’s The Social Network, the … Continue reading

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CASE STUDY: Television Production Supplier Negotiation

Share Tweet +1 ShareShares 0Company Category: Tourism Challenging Problem: The Tourism Board had brokered a deal to ‘piggy- back’ an major new film about the country by having the film’s director shoot a TVC in the same style. As competitive … Continue reading

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