Clive has spent all his working life in the film and television industry and was invited to join the TrinityP3 team as their TV production senior consultant. Clive has the unique advantage of having hands on experience at almost every level of TVC production and
understands the complex relationships required to produce creative and cost effective TVCs. View Clive's full bio here
If your agency suggests shooting your television commercial in some exotic location, there are several production cost drivers that you need to consider.
A top 10 of TrinityP3's most popular strategic marketing management posts for the first half of 2012. The topics reflect today's complex marketing environment.
In television advertising production is the competitive tendering process alive and well, or is it a construct to deliver the appearance of an open tender? A look at the underlying influences on the procurement procedure:
Increasingly more Australian film companies and agencies are looking off-shore for cost effective shooting locations. Here we examine production cost advantages and penalties.
The fragmented media model involves following a strategy of using multiple media options to increase the effectiveness of the media investment. How do you strategically manage this process?
Since 2000 we have been providing our clients with an advertising production cost assessment, cost estimates and management services. Read our case studies here:
In television advertising production, the delivery of quality is a subjective concept and one that is often used to drive up the cost of production with negligible improvement in value.
Case studies identifying the three common ways advertisers drive up the cost of their television advertising productions. Achieve maximum value for your TV production budget.
TrinityP3 has comprehensive industry benchmarks for assisting you in setting realistic budgets based on the factors in this post. This enables you to control costs without compromising the quality or integrity of the concept.
Clauses in the SPAA supplier contract used in TVC production expose agencies and marketers to legal disputes. It seems that few agencies are challenging the production companies on the terms of their agreement.
There is nothing more wasteful, costly and not to mention embarrassing than having your commercial or advertisement removed from air and getting a court order to provide an apology and correction. Find out how to avoid this here:
Top 10 tips on improving your value gained from music in any marketing and advertising. These strategic management tips make dealing with the music industry a little clearer.