The best producer model for TV advertising production
There are several possible producer models available in the TVC production process. Here are 6 considerations when deciding which is best for you.
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Global Marketing
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Global Marketing
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Television production Tag
Some potential hidden costs in shooting your television commercials overseas
If your agency suggests shooting your television commercial in some exotic location, there are several production cost drivers that you need to consider.
Top 10 TrinityP3 Strategic Marketing Management posts for the first half of 2012
A top 10 of TrinityP3's most popular strategic marketing management posts for the first half of 2012. The topics reflect today's complex marketing environment.
Adding procurement and purchasing rigour into television advertising production
In television advertising production is the competitive tendering process alive and well, or is it a construct to deliver the appearance of an open tender? A look at the underlying influences on the procurement procedure:
Shooting your next television commercial off-shore has never been more affordable
Increasingly more Australian film companies and agencies are looking off-shore for cost effective shooting locations. Here we examine production cost advantages and penalties.
The impact of media fragmentation on television production budgets
The fragmented media model involves following a strategy of using multiple media options to increase the effectiveness of the media investment. How do you strategically manage this process?
How production assessments can add value to television advertising costs – Two case studies
Since 2000 we have been providing our clients with an advertising production cost assessment, cost estimates and management services. Read our case studies here:
How to ensure the price of your advertising production equals the quality delivered
In television advertising production, the delivery of quality is a subjective concept and one that is often used to drive up the cost of production with negligible improvement in value.
Mistakes advertisers make with their TV advertising productions – Three case studies
Case studies identifying the three common ways advertisers drive up the cost of their television advertising productions. Achieve maximum value for your TV production budget.
What is the industry benchmark cost of producing a television advertisement?
TrinityP3 has comprehensive industry benchmarks for assisting you in setting realistic budgets based on the factors in this post. This enables you to control costs without compromising the quality or integrity of the concept.
The unseen supplier contract in TV production that exposes marketers to legal disputes
Clauses in the SPAA supplier contract used in TVC production expose agencies and marketers to legal disputes. It seems that few agencies are challenging the production companies on the terms of their agreement.
Top 10 ways to avoid ending up in court for misleading and deceptive conduct
There is nothing more wasteful, costly and not to mention embarrassing than having your commercial or advertisement removed from air and getting a court order to provide an apology and correction. Find out how to avoid this here:
Top 10 ways to get greater value from music in your marketing
Top 10 tips on improving your value gained from music in any marketing and advertising. These strategic management tips make dealing with the music industry a little clearer.
What it takes to get one actor to play two parts
CGI (Computer generated imaging) can be used to create amazing effects in commercials. But sometimes it is the CGI effects that you can't pick that are the most amazing.
Television Production Supplier Negotiation – Case study
The Tourism Board had brokered a deal to ‘piggy- back’ an major new film about the country by having the film’s director shoot a TVC in the same style.