TrinityP3 logo

Tag Archives: television

TV Production: Paying for “flavour-of-the-month” or the best solution?

Share Tweet +1 ShareShares 0There is a fashionable element to advertising and creativity. Reading the zeitgeist of the market place and tapping into this can be an extremely valuable attribute in driving the brand perception. In television production, this can … Continue reading

Posted in television & electronic production | Tagged , , , , , , , , , , , , | Comments Off on TV Production: Paying for “flavour-of-the-month” or the best solution?

Media trends in 2010 – Media Minds on LinkedIn

Share Tweet +1 ShareShares 0I belong to a group on LinkedIn called Media Minds which is managed by Media Sense International. They recently published their Quarterly Review of media which included a review of Media in 2010, including this word … Continue reading

Posted in media planning & buying | Tagged , , , , , , , , , , , , | Comments Off on Media trends in 2010 – Media Minds on LinkedIn

New Zealand represents excellent value for Australian TV commercial production

Share Tweet +1 ShareShares 0At the moment there are an increasing number of commercial television productions obtaining a significant financial advantage going off-shore. Primarily this is being driven by the strong Australian dollar, but also by the relatively low cost … Continue reading

Posted in television & electronic production | Tagged , , , , , , , , , , , , , , , | Comments Off on New Zealand represents excellent value for Australian TV commercial production

The top 10 advertising jingles of the century?

Share Tweet +1 Share1Shares 1Love them or hate them, great jingles have a way of getting stuck in your head. Forbes.com has just published the top 10 greatest jingles as voted by CMOs and Ad Executives in the US. 1. … Continue reading

Posted in television & electronic production | Tagged , , , , , , , , , , | Comments Off on The top 10 advertising jingles of the century?

CASE STUDY: Re-drafting the actor’s / talent agreement / contract

Share Tweet +1 ShareShares 0Issue: Government Department responsible for developing community communications campaigns to improve health and decrease illness is increasingly exporting campaigns into overseas markets. Challenging Problem: The advertising agency, casting agents and talent agents are using the actor’s … Continue reading

Posted in case studies, public sector | Tagged , , , , , , , , , , , , , , | Comments Off on CASE STUDY: Re-drafting the actor’s / talent agreement / contract

Why television post production can take hours finding the right effect

Share Tweet +1 ShareShares 0Television production is complex, highly technical and therefore expensive, but often it is not the complexity or the technology that takes all of the time and money. Sometimes all the hours required is simply so the … Continue reading

Posted in television & electronic production | Tagged , , , , , , , , , , , , , , , , | Comments Off on Why television post production can take hours finding the right effect

Some people do not understand the value companies like TrinityP3 add

Share Tweet +1 ShareShares 0TrinityP3 was founded by me in January 2000 following 15 years of working in advertising as a copywriter and creative director. In that time we have worked and assisted more than 100 major advertisers. But then … Continue reading

Posted in interesting observations | Tagged , , , , , , , , , , , | Comments Off on Some people do not understand the value companies like TrinityP3 add

Managing Television Production Costs for Maximum Value

Share Tweet +1 ShareShares 0The television production process is technically complex and often expensive. Therefore it is important that the advertiser is able to ensure that the process, costs and outcomes are managed to not just deliver the best possible … Continue reading

Posted in television & electronic production | Tagged , , , , , , | Comments Off on Managing Television Production Costs for Maximum Value

35 mm film versus digital video – a professional comparison

Share Tweet +1 ShareShares 0While the film industry continues to embace digital video for feature film production due to a whole range of benefits including the rapidly improving quality and ease when using visual / special effects, advertising production still … Continue reading

Posted in television & electronic production | Tagged , , , , , , , , , , , | Comments Off on 35 mm film versus digital video – a professional comparison

CASE STUDY: Television Production Review

Share Tweet +1 ShareShares 0Company Category: Restaurant Chain Challenging Problem: With over 50 TVC’s being produced each year the client engaged TP3 to review the current TVC buying costs and processes to ensure they were receiving fair value from their … Continue reading

Posted in case studies | Tagged , , , , , , | Comments Off on CASE STUDY: Television Production Review

Is marketing procurement cynical or just naive?

Share Tweet +1 ShareShares 0“The cynic knows the price of everything and the value of nothing.” Oscar Wilde Here are 3 examples recently of marketing procurement being naive, or perhaps cynical.

Posted in agency remuneration / compensation | Tagged , , , , , , , , | Comments Off on Is marketing procurement cynical or just naive?

The best ads on TV thanks to Qantas

Share Tweet +1 ShareShares 0On Qantas flight QF9 to Singapore from Melbourne last night, the in-flight entertainment system failed. They resorted to playing “classics” meaning films you have seen a hundred times before. I was about to pull out the … Continue reading

Posted in television & electronic production | Tagged , , , , | Comments Off on The best ads on TV thanks to Qantas

“Film is dead”

Share Tweet +1 ShareShares 0So says Mark Neveldine and Brian Taylor, the writers and directors for Crank. Check out the comments on high definition digital video using the Red One camera by some of the world’s leading film directors here … Continue reading

Posted in television & electronic production | Tagged , , , , , , | Comments Off on “Film is dead”