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Tag Archives: tender

A better way for advertisers’ to to select agencies

Share Tweet +1 ShareShares 0I was at a function for the New Zealand Marketing Association in Auckland last Thursday, where they were talking about agency / client relationships. The interesting thing was that one of the speakers was a marketeer … Continue reading

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Revenge of the freelance copywriter on a new business pitch

Share Tweet +1 ShareShares 0How embarrassing for WPP and Y&R. Used a freelance copywriter and then didn’t pay him. But here is the deal. How do you know who worked on the new business pitch for your business? There is … Continue reading

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Request for Proposal RFP, Request for Tender RTF, Request for information RFI, Expressions of Interest EOI, WHY? HOW? WHAT?

Share Tweet +1 ShareShares 0The rise in influence of procurement in the marketing category has seen a fundamental change in the way the pitch process is increasingly run. The pitch is now the RFT. Credentials are now a RFI. The … Continue reading

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If chemistry is so important, why do so many agencies get it so horribly wrong?

Share Tweet +1 ShareShares 0Psychological studies show that people have assessed and evaluated people they meet within minutes. Be that socially or in a work environment. But there are things you can do to ensure a chemistry session with a … Continue reading

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Ten important considerations before an agency should agree to pitch for business

Here are ten important consideration every agency Managing Director / CEO should consider before agreeing to participate in a pitch / tender for a marketers business. Leave a comment with your thoughts.
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How to stop the bitching about pitching

Share1 Tweet +1 ShareShares 1Whenever there is a piece of business awarded after a pitch, there are always a number of people who grumble about the unfairness of the process. But it reminds me of the bumper sticker “Only people … Continue reading

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