TrinityP3 logo

Tag Archives: tenders

Has advertising come of age?

Share Tweet +1 ShareShares 0For the 21st Anniversary of the Brisbane Advertising Association, I was asked to address the question “has advertising come of age?” Advertising is the world’s second oldest profession, with the modern form of advertising agencies coming … Continue reading

Posted in interesting observations | Tagged , , , , , , , , , | Comments Off on Has advertising come of age?

Agency Remuneration Benchmarking For Contract Renewal – Case study

Share Tweet +1 ShareShares 0 Company Category: Government Department Challenging Problem: It had been 3 years since the agency was appointed. The relationship was solid, the client happy with the work, but the contract was due to be tendered. Many … Continue reading

Posted in case studies, public sector | Tagged , , , , , | Comments Off on Agency Remuneration Benchmarking For Contract Renewal – Case study

The four essential stages of the pitch process

Share1 Tweet +1 ShareShares 1In any pitch process for marketing services providers, being digital, media, creative, direct marketing or what ever, there are four essential stages. Often marketers will get one, two of three of these but rarely if ever, … Continue reading

Posted in agency search & selection | Tagged , , , , , , , , | Comments Off on The four essential stages of the pitch process