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Tag Archives: test and learn

Why marketing is becoming the new ring master of the content strategy

Share34 Tweet +17 Share5Shares 46This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Data insights from Mars to drive your business in 2013

Share30 Tweet +11 ShareShares 31This is a guest post by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a … Continue reading

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More marketing should focus on more effectiveness and more efficiency

Share8 Tweet +12 ShareShares 10There is no denying that marketing has become more complex and one of the main drivers of this complexity is the rapidly increasing number of channels in which we can engage consumers. Technology is providing more … Continue reading

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How the scientific method can be used to ‘test and learn’ marketing strategy

Share39 Tweet +12 Share3Shares 44When I was doing my Bachelor of Applied Science at RMIT, our first year included a study unit on the Theory of Science and the Scientific Method. In this unit we read Darwin’s The Origin of … Continue reading

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