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Tag Archives: Through the line

A new approach to segmenting marketing and advertising agencies and suppliers

Share23 Tweet +11 ShareShares 24This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on … Continue reading

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Replacing “Above the line” (ATL) & “Below the line” (BTL) with CONTENT & CHANNEL

Share1 Tweet +11 Share3Shares 5For far too long marketers and advertisers have held on to the outdated terms of ATL and BTL with increasingly more activity being Through the Line (TTL). Internet advertising and more importantly Social Media has blurred … Continue reading

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