TrinityP3 logo

Tag Archives: Through the line

A new approach to segmenting marketing and advertising agencies and suppliers

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency … Continue reading

Posted in agency search & selection, agency solutions, customer relationship management, data & direct marketing, industry news & trends, strategic management | Tagged , , , , , , , , , , | Comments Off on A new approach to segmenting marketing and advertising agencies and suppliers

Replacing “Above the line” (ATL) & “Below the line” (BTL) with CONTENT & CHANNEL

Share Tweet +1 ShareFor far too long marketers and advertisers have held on to the outdated terms of ATL and BTL with increasingly more activity being Through the Line (TTL). Internet advertising and more importantly Social Media has blurred the … Continue reading

Posted in marketing process optimisation | Tagged , , , , , , , , , , , , , , , , | Comments Off on Replacing “Above the line” (ATL) & “Below the line” (BTL) with CONTENT & CHANNEL