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Tag Archives: tom denford

The end of agency / vendor conflicts of interest?

Share33 Tweet +12 ShareShares 35This post is by Tom Denford, Founding Partner of ID Comms – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Agencies and employees may be forced to declare commercial interests in media vendor companies where … Continue reading

Posted in agency remuneration / compensation, agency solutions, industry news & trends, interesting observations, media planning & buying, strategic management | Tagged , , , , , , , , | Comments Off on The end of agency / vendor conflicts of interest?

Does procurement support or manage media these days?

Share8 Tweet +13 Share1Shares 12This is a guest post by Tom Denford, Founding Partner of ID Comms – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 I came across this great graphic today in a little book … Continue reading

Posted in agency solutions, marketing process optimisation, marketing procurement, media planning & buying, strategic management | Tagged , , , , , , , , , | Comments Off on Does procurement support or manage media these days?