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Tag Archives: trading

Green-washers beware: Tesco show the the correct way to market their eco direction

Share Tweet +1 ShareShares 0I have just read with interest the news from Tesco where they are showing the amount of carbon that is being generated between ‘seed and store’ on 20 of their items. Yes they are maximizing the … Continue reading

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Warming the planet while saving the whale

Share Tweet +1 ShareShares 0While the Federal Government’s hefty carbon trading legislation is hurriedly being carried through the houses of parliament we should all stop and ask the big question: What effect is it going to have on the life-blood … Continue reading

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Carbon emissions. Who is The Biggest Loser?

Share Tweet +1 ShareShares 0Just for one moment let’s assume that a 30 second TV spot that is purchased becomes the advertisers responsibility. Just because the television is on anyway should not mean that it’s only the station network and … Continue reading

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To DVD or not to DVD? Comparing carbon emissions

Share Tweet +1 ShareShares 0When looking at the world of marketing communications it’s starting to get harder to know if you are doing the ‘right thing’ by the environment. Should I specify recycled stock for the brochure or a FSC … Continue reading

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Comparing carbon emissions

Share Tweet +1 ShareShares 0With all the new terms appearing around the world of greenhouse gases it is hard to keep up. Carbon offsets, carbon trading, carbon neutral and green washing are a few of the more common that are … Continue reading

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