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Tag Archives: traditional media

Some of the differences between traditional and digital media planning and buying

Share15 Tweet +11 Share2Shares 18One of the common questions we get asked, especially from procurement, is the difference between digital media planning and buying and traditional media planning and buying like television, newspapers, radio, magazines etc. (For clarity and brevity … Continue reading

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Tips on how to bridge the digital advertising divide

Share49 Tweet +13 ShareShares 52This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 When it comes to digital and “traditional” media, clients and agencies seem to have come to … Continue reading

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Media trends in 2010 – Media Minds on LinkedIn

Share Tweet +1 ShareShares 0I belong to a group on LinkedIn called Media Minds which is managed by Media Sense International. They recently published their Quarterly Review of media which included a review of Media in 2010, including this word … Continue reading

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