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Tag Archives: transparency

What is your agency retainer really paying for?

Share9 Tweet +1 ShareShares 9Retainers have become the most popular type of remuneration model for all types of advertising agencies including media, creative and increasingly digital and other marketing services. These retainers are based on resources being supplied by the … Continue reading

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Leo Burnett Pay Up to the US Government for Alleged Over Billing

Share Tweet +1 ShareShares 0In AdAge today is a report that Leo Burnett has paid the US Government $USD 15.5 million to settle a legal dispute on over billing for the “Army of One” campaign. While the agency denies any … Continue reading

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