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Tag Archives: TrinityP3

Is the media industry all talk and no action?

Share28 Tweet +11 ShareShares 29This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency solutions, industry news & trends, media planning & buying, social media & digital marketing | Tagged , , , , , , , , | 1 Comment

How to step beyond simply cost benchmarking your advertising agency

Share25 Tweet +15 Share3Shares 33This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, marketing procurement, resource rate calculator, return on investment, strategic management | Tagged , , , , , , , , | 2 Comments

The humorous impact of using the wrong online metrics

Share167 Tweet +11 ShareShares 168This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in data & direct marketing, interesting observations, mobile marketing, return on investment, social media & digital marketing | Tagged , , , , , , , , , , | 3 Comments

If digital media strategy buzz words leave you baffled, you may need one of these

Share53 Tweet +11 ShareShares 54This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency solutions, data & direct marketing, interesting observations, mobile marketing, social media & digital marketing | Tagged , , , , , , , , , | 2 Comments

The trends and changes in the agency and marketing landscape: Adforum Summit NYC 2012

Share46 Tweet +11 ShareShares 47This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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The top 5 agency accounting practices that irritate clients

Share156 Tweet +12 ShareShares 158This post is by Nick Hand a Senior Consultant at TrinityP3. Nick has over 15 years experience in advertising agency finance and operations. His expertise and knowledge covers the spectrum from large multi-national operations down to the boutique … Continue reading

Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation | Tagged , , , , , , , , , | 2 Comments

The dangers of misusing benchmarking

Share21 Tweet +11 ShareShares 22This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Thank you is a global phenomenon for marketers

Share55 Tweet +13 ShareShares 58This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex … Continue reading

Posted in customer relationship management, data & direct marketing, marketing process optimisation, return on investment, strategic management | Tagged , , , , , , , , , | 6 Comments

The internal alignment opportunities of an agency search and selection process

Share26 Tweet +12 ShareShares 28This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Strategies for dealing with the increasing complexity of marketing

Share32 Tweet +12 ShareShares 34This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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