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Tag Archives: tv advertising

Keanu Reeves asks whether 35mm film is better than digital capture

Share36 Tweet +12 ShareShares 38This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money … Continue reading

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What is the best media buying strategy – buy early or buy late?

Share30 Tweet +12 Share2Shares 34Recently John Steedman, Chairman CEO of WPP Group M Asia Pacific, said at the AANA Congress that “a conservative approach from advertisers has created the shortest advertising market he has seen in a long time”. So … Continue reading

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How to make the most of your media negotiation to increase value

Share32 Tweet +13 Share1Shares 36As consumer confidence remains sluggish, advertisers are increasingly interested in understanding how effective their media agency is negotiating. This raises two main concerns: 1. What are the issues affecting negotiation effectiveness? 2. How effective are the … Continue reading

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Mistakes advertisers make with their TV advertising productions – Three case studies

Share Tweet +13 ShareShares 3In the 12 years we have been assessing and reviewing television productions there have emerged three common ways advertisers drive up the cost of their television productions. Unfortunately, in almost every case, the advertisers concerned were … Continue reading

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