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Tag Archives: TV

TV Production: Paying for “flavour-of-the-month” or the best solution?

Share Tweet +1 ShareThere is a fashionable element to advertising and creativity. Reading the zeitgeist of the market place and tapping into this can be an extremely valuable attribute in driving the brand perception. In television production, this can influence … Continue reading

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What it takes to get one actor to play two parts

Share Tweet +1 ShareCGI (Computer generated imaging) can be used to create amazing effects in commercials. But sometimes it is the CGI effects that you can’t pick that are the most amazing. In David Fincher’s The Social Network, the Winklevoss … Continue reading

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Media trends in 2010 – Media Minds on LinkedIn

Share Tweet +1 ShareI belong to a group on LinkedIn called Media Minds which is managed by Media Sense International. They recently published their Quarterly Review of media which included a review of Media in 2010, including this word cloud. … Continue reading

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New Zealand represents excellent value for Australian TV commercial production

Share Tweet +1 ShareAt the moment there are an increasing number of commercial television productions obtaining a significant financial advantage going off-shore. Primarily this is being driven by the strong Australian dollar, but also by the relatively low cost of … Continue reading

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Re-drafting the actor’s / talent agreement / contract – Case study

Share Tweet +1 ShareIssue: Government Department responsible for developing community communications campaigns to improve health and decrease illness is increasingly exporting campaigns into overseas markets. Challenging Problem: The advertising agency, casting agents and talent agents are using the actor’s union … Continue reading

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Managing Television Production Costs for Maximum Value

Share Tweet +1 ShareThe television production process is technically complex and often expensive. Therefore it is important that the advertiser is able to ensure that the process, costs and outcomes are managed to not just deliver the best possible outcome, … Continue reading

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Television Production Review – Case study

Share Tweet +1 ShareCompany Category: Restaurant Chain Challenging Problem: With over 50 TVC’s being produced each year the client engaged TP3 to review the current TVC buying costs and processes to ensure they were receiving fair value from their agencies. … Continue reading

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The best ads on TV thanks to Qantas

Share Tweet +1 ShareOn Qantas flight QF9 to Singapore from Melbourne last night, the in-flight entertainment system failed. They resorted to playing “classics” meaning films you have seen a hundred times before. I was about to pull out the computer … Continue reading

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Big Brother’s shrinking carbon footprint from it’s rating demise.

Share Tweet +1 ShareAs the station bosses worried themselves, then the show into an early grave, there is some good news. Big Brother was contributing over 1.5 tonnes of carbon to the atmosphere for each 30 seconds of viewing during … Continue reading

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