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Tag Archives: TV
TV Production: Paying for “flavour-of-the-month” or the best solution?
Share Tweet +1 ShareThere is a fashionable element to advertising and creativity. Reading the zeitgeist of the market place and tapping into this can be an extremely valuable attribute in driving the brand perception. In television production, this can influence … Continue reading
Posted in television & electronic production
Tagged advertising production, director choice, location choice, production budgets, production costs, production techniques, television, television production budgets, television production costs, TV, tv advertising production, tv production budgets, tv production costs
Comments Off on TV Production: Paying for “flavour-of-the-month” or the best solution?
What it takes to get one actor to play two parts
Share Tweet +1 ShareCGI (Computer generated imaging) can be used to create amazing effects in commercials. But sometimes it is the CGI effects that you can’t pick that are the most amazing. In David Fincher’s The Social Network, the Winklevoss … Continue reading
Posted in television & electronic production
Tagged Advertising, CGI, computer generated imaging, production, production costs, ROI, television advertising, Television production, TV, visual effects
Comments Off on What it takes to get one actor to play two parts
New Zealand represents excellent value for Australian TV commercial production
Share Tweet +1 ShareAt the moment there are an increasing number of commercial television productions obtaining a significant financial advantage going off-shore. Primarily this is being driven by the strong Australian dollar, but also by the relatively low cost of … Continue reading
Posted in television & electronic production
Tagged Actors, Advertising, Airfares, Australia, costs, efficiency, Film, Location, MEAA, New Zealand, post production, production, SPAA, television, Travel, TV
Comments Off on New Zealand represents excellent value for Australian TV commercial production
Re-drafting the actor’s / talent agreement / contract – Case study
Share Tweet +1 ShareIssue: Government Department responsible for developing community communications campaigns to improve health and decrease illness is increasingly exporting campaigns into overseas markets. Challenging Problem: The advertising agency, casting agents and talent agents are using the actor’s union … Continue reading
Posted in case studies, public sector
Tagged Actors, Advertising, assessment, benchmarks, Cinema, Community Service, Compensation, Government, Internet, production costs, remuneration, talent agreement, Talent Costs, television, TV
Comments Off on Re-drafting the actor’s / talent agreement / contract – Case study
Managing Television Production Costs for Maximum Value
Share Tweet +1 ShareThe television production process is technically complex and often expensive. Therefore it is important that the advertiser is able to ensure that the process, costs and outcomes are managed to not just deliver the best possible outcome, … Continue reading
Posted in television & electronic production
Tagged cost efficiencies, cost reduction, production, production management, savings, television, TV
Comments Off on Managing Television Production Costs for Maximum Value
Television Production Review – Case study
Share Tweet +1 ShareCompany Category: Restaurant Chain Challenging Problem: With over 50 TVC’s being produced each year the client engaged TP3 to review the current TVC buying costs and processes to ensure they were receiving fair value from their agencies. … Continue reading
Posted in case studies, television & electronic production
Tagged benchmarking, Cost assessment, production, production costs, rates, television, TV
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The best ads on TV thanks to Qantas
Share Tweet +1 ShareOn Qantas flight QF9 to Singapore from Melbourne last night, the in-flight entertainment system failed. They resorted to playing “classics” meaning films you have seen a hundred times before. I was about to pull out the computer … Continue reading
Posted in television & electronic production
Tagged Advertising, bestadsontv, Qantas, television, TV
Comments Off on The best ads on TV thanks to Qantas
Big Brother’s shrinking carbon footprint from it’s rating demise.
Share Tweet +1 ShareAs the station bosses worried themselves, then the show into an early grave, there is some good news. Big Brother was contributing over 1.5 tonnes of carbon to the atmosphere for each 30 seconds of viewing during … Continue reading
Posted in green marketing & sustainability
Tagged Big brother, Big brother's, carbon, emissions, footprint, TV
Comments Off on Big Brother’s shrinking carbon footprint from it’s rating demise.
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