There is a fashionable element to advertising and creativity. Reading the zeitgeist of the market place and tapping into this can be an extremely valuable attribute in driving the brand perception.
CGI (Computer generated imaging) can be used to create amazing effects in commercials. But sometimes it is the CGI effects that you can't pick that are the most amazing.
Media Minds celebrates its first anniversary this week, so it’s an opportune time to review the recent trending issues in our Group and to make sense of the events of a year which sprung many surprises.
While production costs are competitive within Australia, they are increasingly failing to compete with overseas costs, especially when compared to our nearest neighbour in New Zealand.
Issue: Government Department responsible for developing community communications campaigns to improve health and decrease illness is increasingly exporting campaigns into overseas markets.
In the television commercial production process, the film company has a producer to look after the financial and creative interests of the film company.
With over 50 TVC’s being produced each year this client engaged TP3 to review the current TVC buying costs and processes.
On Qantas flight QF9 to Singapore from Melbourne last night, the in-flight entertainment system failed. They resorted to playing "classics" meaning films you have seen a hundred times before.
Big Brother was contributing over 1.5 tonnes of carbon to the atmosphere for each 30 seconds of viewing during the peak of the latest series.