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Tag Archives: TV

TV Production: Paying for “flavour-of-the-month” or the best solution?

Share Tweet +1 ShareShares 0There is a fashionable element to advertising and creativity. Reading the zeitgeist of the market place and tapping into this can be an extremely valuable attribute in driving the brand perception. In television production, this can … Continue reading

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What it takes to get one actor to play two parts

Share Tweet +1 ShareShares 0CGI (Computer generated imaging) can be used to create amazing effects in commercials. But sometimes it is the CGI effects that you can’t pick that are the most amazing. In David Fincher’s The Social Network, the … Continue reading

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Media trends in 2010 – Media Minds on LinkedIn

Share Tweet +1 ShareShares 0I belong to a group on LinkedIn called Media Minds which is managed by Media Sense International. They recently published their Quarterly Review of media which included a review of Media in 2010, including this word … Continue reading

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New Zealand represents excellent value for Australian TV commercial production

Share Tweet +1 ShareShares 0At the moment there are an increasing number of commercial television productions obtaining a significant financial advantage going off-shore. Primarily this is being driven by the strong Australian dollar, but also by the relatively low cost … Continue reading

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Re-drafting the actor’s / talent agreement / contract – Case study

Share Tweet +1 ShareShares 0 Issue: Government Department responsible for developing community communications campaigns to improve health and decrease illness is increasingly exporting campaigns into overseas markets. Challenging Problem: The advertising agency, casting agents and talent agents are using the … Continue reading

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Managing Television Production Costs for Maximum Value

Share Tweet +1 ShareShares 0The television production process is technically complex and often expensive. Therefore it is important that the advertiser is able to ensure that the process, costs and outcomes are managed to not just deliver the best possible … Continue reading

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Television Production Review – Case study

Share Tweet +1 ShareShares 0 Company Category: Restaurant Chain Challenging Problem: With over 50 TVC’s being produced each year the client engaged TP3 to review the current TVC buying costs and processes to ensure they were receiving fair value from … Continue reading

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The best ads on TV thanks to Qantas

Share Tweet +1 ShareShares 0On Qantas flight QF9 to Singapore from Melbourne last night, the in-flight entertainment system failed. They resorted to playing “classics” meaning films you have seen a hundred times before. I was about to pull out the … Continue reading

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Big Brother’s shrinking carbon footprint from it’s rating demise.

Share Tweet2 +1 ShareShares 2As the station bosses worried themselves, then the show into an early grave, there is some good news. Big Brother was contributing over 1.5 tonnes of carbon to the atmosphere for each 30 seconds of viewing … Continue reading

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