Why a TV production postponement can be a costly cancellation
What happens when unforseeable situations arise and postponement is necessary in your TVC production? Does your contract stand up to the test?
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
tvc production Tag
Does this spell the end of location shoots for TVCs?
Advances in green screen technology could see the end of many location shoots for TV commercials. Are TVC producers ready to make the move?
How to improve your actor contracts for television performances
The inclusion of a simple clause in the special conditions section of the MEAA contract can save an advertiser a considerable amount of money.
The trouble with TV commercial production contracts
The two most common contracts used by agencies for TV commercial production have serious flaws. Are you paying too much for your TVCs?
Overcoming the negative gravitational effects on production timelines
How do you avoid the gravitational effects on advertising production? How do you stop cost blowouts caused by fast approaching deadlines? Answers here:
The unexpected pitfalls of regional TVC production
Gaining cost efficiencies in TVC production by consolidating your production across a region can have unexpected pitfalls as explained here.
The financial negligence demonstrated by creative agencies in production
A case study of a disaster caused by a negligent creative agency where huge production budget overruns led to damage to the client/agency relationship.
Is film dead for making television advertising commercials?
Many of the features that made 35mm film superior to digital media are being quickly superseded by technology. Clive Duncan discusses the move to digital here:
Challenging the payment terms for television commercial production services
Clive Duncan of TrinityP3 discusses television commercial production costs and how they can be reduced with a client based contract that is fair and reasonable.
How to ensure the price of your advertising production equals the quality delivered
In television advertising production, the delivery of quality is a subjective concept and one that is often used to drive up the cost of production with negligible improvement in value.
What is the industry benchmark cost of producing a television advertisement?
TrinityP3 has comprehensive industry benchmarks for assisting you in setting realistic budgets based on the factors in this post. This enables you to control costs without compromising the quality or integrity of the concept.
The unseen supplier contract in TV production that exposes marketers to legal disputes
Clauses in the SPAA supplier contract used in TVC production expose agencies and marketers to legal disputes. It seems that few agencies are challenging the production companies on the terms of their agreement.