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Tag Archives: tvc production

Why a TV production postponement can be a costly cancellation

Share18 Tweet +12 Share3Shares 23This post is by Jodi Randall, Senior Consultant with TrinityP3. Jodi is an ATL & BTL production management specialist with extensive experience and brings a wealth of knowledge and insight into production efficiencies and effectiveness across the breadth of production … Continue reading

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Does this spell the end of location shoots for TVCs?

Share31 Tweet +17 ShareShares 38This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money … Continue reading

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How to improve your actor contracts for television performances

Share22 Tweet +16 Share3Shares 31This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money … Continue reading

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The trouble with TV commercial production contracts

Share27 Tweet +17 Share4Shares 38This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money … Continue reading

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Overcoming the negative gravitational effects on production timelines

Share21 Tweet +12 ShareShares 23This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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The unexpected pitfalls of regional TVC production

Share21 Tweet +11 ShareShares 22This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money … Continue reading

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The financial negligence demonstrated by creative agencies in production

Share37 Tweet +12 ShareShares 39This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Is film dead for making television advertising commercials?

Share5 Tweet +15 Share3Shares 13This is a guest post by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value … Continue reading

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Challenging the payment terms for television commercial production services

Share21 Tweet +12 ShareShares 23This is a guest post by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance … Continue reading

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How to ensure the price of your advertising production equals the quality delivered

Share22 Tweet +12 ShareShares 24When you pay top dollar, you expect the highest quality. In television production, the delivery of quality is a subjective and often nebulous concept and one that is often used to drive up the cost of … Continue reading

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What is the industry benchmark cost of producing a television advertisement?

Share14 Tweet +12 Share1Shares 17The perennial $64,000 question. Or in many cases a damned sight more. The fact of the matter is that it usually costs whatever the budget is that has been assigned by you – the client. In … Continue reading

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The unseen supplier contract in TV production that exposes marketers to legal disputes

Share14 Tweet +12 ShareShares 16As “the marketer”, every time your agency issues a purchase order on your behalf to the production company making your TVC, you are bound by the SPAA (Screen Producers Association of Australia) set of terms and … Continue reading

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