Jodi Randall is an ATL & BTL production management specialist with extensive experience. As a Creative Services Producer with strong client facing and project management background, Jodi has consulted for the last 13 years with advertising agencies, Direct Marketing agencies, designers and Marketing departments within large advertisers across multiple categories. Read Jodi's bio here
How do you avoid the gravitational effects on advertising production? How do you stop cost blowouts caused by fast approaching deadlines? Answers here:
A case study of a disaster caused by a negligent creative agency where huge production budget overruns led to damage to the client/agency relationship.
Many of the features that made 35mm film superior to digital media are being quickly superseded by technology. Clive Duncan discusses the move to digital here:
Clive Duncan of TrinityP3 discusses television commercial production costs and how they can be reduced with a client based contract that is fair and reasonable.
In television advertising production, the delivery of quality is a subjective concept and one that is often used to drive up the cost of production with negligible improvement in value.
TrinityP3 has comprehensive industry benchmarks for assisting you in setting realistic budgets based on the factors in this post. This enables you to control costs without compromising the quality or integrity of the concept.
Clauses in the SPAA supplier contract used in TVC production expose agencies and marketers to legal disputes. It seems that few agencies are challenging the production companies on the terms of their agreement.