Jodi Randall is an ATL & BTL production management specialist with extensive experience. As a Creative Services Producer with strong client facing and project management background, Jodi has consulted for the last 13 years with advertising agencies, Direct Marketing agencies, designers and Marketing departments within large advertisers across multiple categories. Read Jodi's bio here
TrinityP3 has comprehensive industry benchmarks for assisting you in setting realistic budgets based on the factors in this post. This enables you to control costs without compromising the quality or integrity of the concept.
Clauses in the SPAA supplier contract used in TVC production expose agencies and marketers to legal disputes. It seems that few agencies are challenging the production companies on the terms of their agreement.