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Decoupling or unbundling advertising production

Share19 Tweet +11 ShareShares 20This post is by Richard Woodford who is the  founding partner of CWA-Marketing and a member of the Marketing FIRST Forum. Richard has 15 years experience in marketing and marketing procurement for companies including Cadbury Schweppes, Merck, … Continue reading

Posted in agency solutions, marketing process optimisation, marketing procurement, print production, return on investment, television & electronic production | Tagged , , , , , , |