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Tag Archives: value based compensation

Risk vs reward in value and performance based agency compensation

Share33 Tweet +14 Share4Shares 41This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Is advertising agency compensation trapped in a cost based model?

Share38 Tweet +17 Share4Shares 49This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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ANA Marketing Financial Management Conference, Boca Raton, Florida – Final Day

Share10 Tweet +12 ShareShares 12The final day of the conference closed with a focus on the challenges shared by the CFO and the CMO, courtesy of IBM, the challenges of managing global marketing services and the on-going challenges of agency … Continue reading

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Things to consider when selecting a new advertising agency

Share42 Tweet +14 Share3Shares 49Choosing a new agency, be that creative, media, digital, experiential or any one of the many other types of service providers is not something to be taken lightly. The cost and time involved and the impact … Continue reading

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An example of how value based agency compensation / output / pricing model works

Share80 Tweet +1 ShareShares 80There is much interest in value based compensation of which I have previously discussed the various components. But I was discussing the principles of the model with a CMO in London last week and found that … Continue reading

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Defining Value Based Agency Compensation

Share6 Tweet +1 Share3Shares 9A few weeks ago in NYC I presented the results on a survey undertaken by the WFA on Value Based Compensation (VBC) to the COMPAG Group, which will become the basis of a white paper we … Continue reading

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