Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
The final day of the conference closed with a focus on the challenges shared by the CFO and the CMO managing global marketing and the challenges of agency remuneration.
Selection of a new advertising agency, be that creative, media, digital, experiential or any one of the many other types of service providers is not something to be taken lightly.
Value based agency compensation is a hot topic as advertisers and procurement look for ways to improve the performance of the current spend (commission) and cost based (resources) models.