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Tag Archives: value based model

Paying peanuts? – It is not the smartest advertising agency remuneration strategy

Share45 Tweet2 +13 ShareShares 50No one wants to be paying too much for their advertising. But likewise, there are downsides to paying too little. We see it all the time, advertisers call us in because they are unhappy with the performance … Continue reading

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An example of how value based agency compensation / output / pricing model works

Share80 Tweet +1 ShareShares 80There is much interest in value based compensation of which I have previously discussed the various components. But I was discussing the principles of the model with a CMO in London last week and found that … Continue reading

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