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Tag Archives: value chain

How Procurement is becoming customer focused

Share34 Tweet +16 Share5Shares 45This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view. Those that have had direct dealings with procurement managers … Continue reading

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What are the biggest issues and challenges facing media today?

Share80 Tweet +15 Share15Shares 100This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency solutions, industry news & trends, media planning & buying, social media & digital marketing, strategic management | Tagged , , , , , , , , |