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Tag Archives: wfa
How digital and data drive marketers to four extremes
Share44 Tweet +12 ShareShares 46This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. I just came back from the World … Continue reading
Insights from the WFA Global Marketer Conference 2013
Share15 Tweet +12 ShareShares 17This post is by Paul Duxbury, a Director of SPIRE Worldwide, a London-based marketing capability consultancy. SPIRE partner with the World Federation of Advertisers in providing the Effectiveness and Efficiency Diagnostic Tool. This week I was lucky enough … Continue reading
Posted in industry news & trends, interesting observations, marketing process optimisation, social media & digital marketing, strategic management
Tagged advertising spend, behavioural economics, Collaboration, emocampaign, global marketer conference, marketing budget, marketing with purpose, paul duxbury, wfa, world federation of advertisers
ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 1
Share18 Tweet +12 ShareShares 20The pre-conference session kicked off with a presentation on the “maturation of marketing procurement” detailed in a session presented by Steve Lightfoot from the WFA and Paul Duxbury from SPIRE Worldwide. Through research and case studies … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing process optimisation
Tagged agency remuneration, agency solutions, ana marketing, Darren Woolley, direct procurement, Financial Management, marketing procurement, spire worldwide, strategic management, TrinityP3, wfa
Comments Off on ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 1
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