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Tag Archives: wfa

How digital and data drive marketers to four extremes

Share44 Tweet +12 ShareShares 46This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. I just came back from the World … Continue reading

Posted in data & direct marketing, industry news & trends, interesting observations, social media & digital marketing | Tagged , , , , , , , |

Insights from the WFA Global Marketer Conference 2013

Share15 Tweet +12 ShareShares 17This post is by Paul Duxbury, a Director of SPIRE Worldwide, a London-based marketing capability consultancy. SPIRE partner with the World Federation of Advertisers in providing the Effectiveness and Efficiency Diagnostic Tool. This week I was lucky enough … Continue reading

Posted in industry news & trends, interesting observations, marketing process optimisation, social media & digital marketing, strategic management | Tagged , , , , , , , , , |

ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 1

Share18 Tweet +12 ShareShares 20The pre-conference session kicked off with a presentation on the “maturation of marketing procurement” detailed in a session presented by Steve Lightfoot from the WFA and Paul Duxbury from SPIRE Worldwide. Through research and case studies … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing process optimisation | Tagged , , , , , , , , , , | Comments Off on ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 1