How to pull a strategy together with a story
How do stories work when developing business strategy? This account of a recent workshop walks through a series of steps used to develop a strategic story.
Shawn is a pioneer in the application of story methods to business and has helped some of the world’s top companies, including IBM, Shell, AMP and KPMG, to inspire lasting change and make sure their company values really stick. He regularly publishes his world-leading ideas on anecdote.com.au, one of Australia’s most visited blogs.
How do stories work when developing business strategy? This account of a recent workshop walks through a series of steps used to develop a strategic story.