TrinityP3 logo

Tag Archives: WPP

Publicis Omnicom Group merger – what is in it for marketers?

Share40 Tweet +11 ShareShares 41This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, print production, return on investment, social media & digital marketing, strategic management, television & electronic production | Tagged , , , , , , , , , |

Why creating a single client advertising agency does not work

Share21 Tweet +11 ShareShares 22This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement | Tagged , , , , , , , , | Comments Off on Why creating a single client advertising agency does not work

Revenge of the freelance copywriter on a new business pitch

Share Tweet +1 ShareShares 0How embarrassing for WPP and Y&R. Used a freelance copywriter and then didn’t pay him. But here is the deal. How do you know who worked on the new business pitch for your business? There is … Continue reading

Posted in agency remuneration / compensation, agency search & selection | Tagged , , , , , , , , | Comments Off on Revenge of the freelance copywriter on a new business pitch

Top 100 most valuable Brandz in the world

Share Tweet +1 ShareShares 0Millward Brown BrandZ brand valuation report is now a really neat iPhone application, which I first found out about in New York at a WPP presentation during the Adforum CEO Summit earlier this month. If you … Continue reading

Posted in interesting observations | Tagged , , , , , , | Comments Off on Top 100 most valuable Brandz in the world