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In this issue

Watch or Read how to rationalise your agency roster to better deliver your needs Watch this video on how to strategically align your agency roster Read how to ensure you review all of your suppliers and not just your agencies Understand the process of strategically aligning your agency roster Read about how TrinityP3 can help you align and manage your agency or supplier roster

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Newsletter 28 April 2016

Welcome to the 28 April edition of TrinityP3’s e-news


Listen how to rationalise your agency roster to better deliver your needs

In last year’s series of TrinityP3 Industry Webinars, Nathan Hodges, General Manager of TrinityP3 answered the question “How many agencies do you need? And how do you get there? Watch and listen to the Webinar here or read the transcript that answers this question. Watch the Webinar here.

Watch this video on how to strategically align your agency roster

Often procurement will tell you that to simply rationalise or reduce your roster is a matter of putting them all to tender and choosing the best deals. But marketers know that this causes a huge amount of disruption and often ends up with a panel of low cost suppliers and no marketing value.Here we share a video and an article on the reason this process of rationalisation should be strategically driven and not price driven. Watch the video here.

Read how to ensure you review all of your suppliers and not just your agencies

How many agencies do you have as a marketer? And now, how many suppliers do you have? For many marketers the numbers are very different.Often agencies are not seen as suppliers and suppliers are not seen at all. Here we look at the differences and similarities and why both should be considered. Click here for more information…

Understand the process of strategically aligning your agency roster 

Wanting to undertake a roster rationalisation for yourself? Then here is a presentation and an article on the TrinityP3 process. A step-by-step guide to defining your strategy requirements, defining your current state requirements and capabilities, and developing and agreeing your future state. The difference between the two defines your procurement strategy and should be underpinned by the financial model to demonstrate the level of improved efficiency and effectiveness. Click here for more information…

Read about how TrinityP3 can help you align and manage your agency or supplier roster

Interested in better understanding how to unlock the value within your roster by aligning your current roster to your strategic needs? Then read on here, as we outline the benefits and the process we have used with our clients to achieve greater effectiveness and efficiency from their roster of agencies and marketing suppliers. Click here for more information…

ProcureCon Marketing

ProcureCon Marketing is designed for heads of marketing procurement eager to grow their role and influence within the overall business. As the only conference bringing together 150+ procurement marketing decision-makers from Europe’s top marketing spenders, this is your one opportunity to benchmark your function against the best-in-class. TrinityP3’s very own, Darren Woolley, will be presenting  “The Rise Of Content Marketing: How Can Marketing Procurement Best Manage This Transformation” Where: London –  specific location details to come When: Tuesday 14 June 2016 to Thursday 16 June 2016 To register, click here If you book online before 29th April and use our exclusive discount code: 15TRINITYP3, you’ll receive up to £600 off the price to attend, so make sure to secure your place online here.

What’s Hot

Here are the most read, most shared and most commented articles from the TrinityP3 blog in the past month:
  1. Agile marketing: The promise and the reality 
  2. 7 essential considerations when moving from agency retainer to project fees 
  3. Managing Marketing – Defining media value in a media market obsessed with cost 
  4. The death of the Data Analytics and Marketing divide 
  5. What are Marketing Operations Managers and Chief Marketing Technologists accountable for? 
  6. The death of the customer and consumer marketing divide 
  7. Helen Mirren, Budweiser and commercial production budgets 
  8. How to get more value from your media agency 
  9. Why the CEO should be on social media as the public face of the company 
  10. All-time greatest TrinityP3 marketing management posts 
If you would like assistance or advice on any aspect of your marketing spend, contact us today for a confidential discussion. In other news Click here to view TrinityP3 testimonialsBusiness Events Click here to view up coming business eventsAre you working at an Agency? Keep your Agency Register details up to date. Click here

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