What does your agency do for you? What are the services you need? Not just what services they provide, but how much do they do of each? How many campaigns and what type of campaigns will they be responsible for? And when do they do them? Is it seasonal or is it always on? Defining what you want from your agency, how much you want and when you want it is important for managing your marketing budget and the value delivered.
So this is why we ask:
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