Media Advisory & Value Consultancy

Media
Practice

The practice of planning and buying media, once
relatively simple, is now extremely complex

Our media practice focuses exclusively on these challenges…

Delivering tailored commercial and operational assessment of media agency outputs and relationships, designed to optimize the value of agency outputs to your organisation.

The practice of planning and buying media, once relatively simple, is now extremely complex. Particularly if you are looking to optimise media value beyond paid into owned, earned, and shared. Media agency services have evolved to deliver, but challenges around the efficiency and effectiveness of the media budget remain.

In the specialist area of media and media agencies, we have both extensive data and over 50 years of combined international experience in our consultant base, which we bring to bear on media-related projects.

The areas in our Media Practice are listed below. We can tailor a project for you that covers one or more of these areas, depending on your requirements.

Media Agency Operational Reivews

Measuring & assessing media value creation and optimisation across paid, owned, earned, and shared.

Media
Industry Advisory

Confidential advice on understanding and addressing the multitude of issues impacting media value.

Don’t see what you’re looking for? Contact us directly.

Customer satisfaction is the goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. Click here to read more Client Testimonials. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.

Related Reading

In our unique role of identifying and solving the big challenges facing marketing management we create a huge catalogue of insights and build our knowledge and wisdom, which we share with the industry.

Case Study:

case-study-tech-audit

Digital capability audit for APAC real asset manager and developer – Case Study

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Challenging problem TrinityP3 is not always known for tech advisory. However, over the past few years we have been helping clients navigate the often-murky world of martech that can be skewed by vendor self-interest and agency preferred partnerships. This APAC real asset manager and developer client had successfully transformed its digital ecosystem in Australia and New Zealand and now wanted to scale the capability globally for the next stage of its marketing strategy. It was seeking an objective view to make the right decision in moving forward. The Strategic Requirements To achieve global alignment, it needed to determine if its ...

Our Latest Podcast:

ellie-angell

Managing Marketing: Insights From Agency Pitches Gone Wrong: From The Undercover Consultant

Ellie Angell goes undercover to delve into the complexities of the agency pitching process. She discusses the challenges faced by agencies, including emotional tolls, the role of procurement, and the importance of clear communication and feedback.  The TrinityP3 State of the Pitch report has shone a light into the pitching ...