Agency Advisory

Agency
Advisory

Using 20+ years of experience.

Just as marketing organisations need to grow, so too do their agencies.

Our agency advisory practice works directly with agencies to help them refine their proposition, approach to marketing and pitching skills, with the aim of improving their rate of new business conversion and achieving sustainable, long-term growth.

By providing independent, expert industry perspective, based on years of reviewing and managing agency tender processes, we deliver a unique and rare insight into how the agency resonates in the mind of the customer – the marketing client.

The areas in our Agency Advisory Practice are listed below. We can tailor a project for you that covers one or more of these areas, depending on your requirements.

Agency Credentials & Positioning Consultation

Independent, expert advice on how the agency is positioned and presented for business growth.

Agency
Pitching
review

independent, third-party review of a recent pitch to identify areas and opportunities for improvement.

Other Agency
Tools and
Resources

Agency Register, Cost Multiplier Calculator, Evalu8ing and Rate Benchmarking using Ad Cost Checker.

Don’t see what you’re looking for? Contact us directly.

Customer satisfaction is the goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. Click here to read more Client Testimonials. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.

Related Reading

In our unique role of identifying and solving the big challenges facing marketing management we create a huge catalogue of insights and build our knowledge and wisdom, which we share with the industry.

Case Study

Assessing Media Agency Contracts – Case Study

Assessing Media Agency Contracts – Case Study

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Challenging Problem Media agency contracts can be complex and, due to the evolution of media strategies, channel investments and technology, can ‘date’ relatively quickly. While most organisations have in-house legal and procurement expertise, they are often not specifically experienced in media agencies, which can lead to a weak negotiating position with agencies. Generally, challenges in media agency contracts are common to all. To fully understand the nuances of media agency operation, such that a suitable contractual template can be established. To fully understand the level of agency transparency and obligations on offer in the contract and calibrate this against the ...

Our Latest Podcast

Managing Marketing: The State Of Pitch Fees, Agency Fees And Payment Terms

Managing Marketing: The State Of Pitch Fees, Agency Fees And Payment Terms

Nick Hand, the Senior Financial Consultant at TrinityP3, has managed and negotiated some of the most high-profile agency pitches in this country over the past decade and is here to discuss the implications for any marketer managing their own pitches. Since the pandemic, agencies worldwide have been increasingly vocal about ...