Agency Advisory

Just as marketing organisations need to grow, so too do their agencies. Our agency advisory practice works directly with agencies to help them refine their proposition, approach to marketing and pitching skills, with the aim of improving their rate of new business conversion and achieving sustainable, long-term growth.

By providing independent, expert industry perspective, based on years of reviewing and managing agency tender processes, we deliver a unique and rare insight into how the agency resonates in the mind of the customer – the marketing client.

The areas in our Agency Advisory Practice are listed below. We can tailor a project for you that covers one or more of these areas, depending on your requirements.

• Credentials and Positioning Consultation – independent, expert advice on how the agency is positioned and presented for business growth.
• Agency Pitching Review – independent, third-party review of a recent pitch to identify areas and opportunities for improvement.
• Other Agency Tools and Resources – Agency Register, Cost Multiplier Calculator, Evalu8ing and Rate Benchmarking using Ad Cost Checker.

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