Measuring Collaboration to Drive High Performance
In modern marketing, 97% of executives believe a lack of team alignment impacts project outcomes, yet alignment is rarely measured. Evalu8ing is TrinityP3’s proprietary, online collaboration diagnostic tool designed to measure, monitor, and improve the performance of your marketing ecosystems.
Evalu8ing provides the quantitative data needed to build robust Engagement Agreements, turning subjective “feelings” about a relationship into actionable operational insights.
Why Use Evalu8ing?
Traditional agency reviews are one-way “report cards.” Evalu8ing is a multi-directional system that evaluates the health of the entire interaction.
- Beyond Communication: It measures the total performance of collaboration and teamwork across five key categories.
- Identify Bottlenecks: Pinpoint exactly where processes are breaking down—whether it’s in the briefing stage, the feedback loop, or the approval hierarchy.
- Immediate Insights: Results are available instantly, allowing teams to move from data to action workshops in days, not weeks.
- Continuous Improvement: Used as a quarterly or bi-annual pulse check, it tracks the success of your Ways of Working (WoW) implementation.
Three Core Applications
Evalu8ing is flexible enough to measure collaboration across any complex professional structure:
1. Marketing Teams & Agency Rosters
Measure how your internal brand teams interact with Creative, Media, Digital, and PR partners. Crucially, it also measures Agency-to-Agency collaboration, ensuring your roster works as a unified team rather than in competition.
2. Internal Business Units (In-House Alignment)
Measure and improve how your marketing department collaborates with other divisions like Sales, IT, HR, and Product Management. It is the perfect tool for identifying “friction costs” in an in-house agency model.
3. Business Partners & Suppliers
Review the performance of strategic suppliers and business partners to ensure alignment with your internal procurement and operational standards.
Key Features of the Platform
- Customizable Frameworks: Tailor questions to your specific operational challenges.
- Multi-Team Benchmarking: Measure a number of teams or agencies simultaneously to identify outliers and best practices.
- Anonymized Radical Candour: Secure, confidential inputs ensure participants provide the honest feedback necessary for real change.
- Executive Visibility: High-level dashboards provide the C-suite with a “Health Score” for their multi-million dollar agency investments.
From Data to Action: The Link to Engagement Agreements
Evalu8ing is the “Diagnostic” phase of our high-performance methodology. The data gathered here directly informs the creation of your Engagement Agreement.
- Evalu8ing: Measure the current state of collaboration.
- Facilitate: Hold alignment workshops based on the data.
- Agree: Create the “Ways of Working” (WoW) Manual.
- Repeat: Use Evalu8ing to monitor adherence to the new agreement.
In the complex world of media, we wanted to ensure we ran a strong, competitive tender that would allow us to reach the best decision for our business in a timely fashion. Our internal expertise had gaps and so, we met with TrinityP3 to shape an engagement that augmented our own processes and helped along each step. With their critical IP and Ellie’s immense expertise, this engagement has delivered great value for us at each step. Ellie helped us run a comprehensive and fair process that respected the participants, allowed us to gather the information we needed, understand market insights and ultimately end up with a great partner. I would be happy to recommend Trinity P3 and gladly engage them again for future tenders.
We have a long-standing and productive relationship with our media agency, but after several changes on the agency side and looking to provide due diligence before continuing the relationship, we approached TrinityP3 to provide an independent market-based assessment of the current arrangement and relationship. Their commercial review approach provided us not only with the assessment we needed to continue comfortably, but also gave us a list of issues and actions to address both within our team and process and for the agency to provide improved media value and performance. It meant we could avoid the costly disruption of a tender process, and at the same time provide the organisation with robust evidence for the case of maintaining the status quo.
TrinityP3’s approach works because it connects marketers and agencies in the most important way: through shared value and values. The team managing these connections understand the multiplier that is chemistry, and it’s this appreciation plus their experience that gives us the confidence to invest.
We wanted to thank you again Anton for the consultation sessions. Your insights and guidance were truly invaluable. They’ve inspired us all to think outside the box and approach our upcoming brand refresh with a renewed sense of purpose. Thanks to your expert input, we now feel confident that we’re on the right track to refine our positioning and keep true to our unique offering.
Darren’s advice to us when we started Pembleton was invaluable. Straight up, honest and insightful – his wisdom was just what we needed when it came to refining our pitch story. Always generous with his time and encouragement, Darren’s contribution to the industry, and making it as good as can be, is really something.
Darren was our go to for creds advice as his grasp on where the industry is at and what clients are interested in is second to none. We immediately actioned his no nonsense, constructive feedback, so far so good!
The TrinityP3 team’s insights were invaluable. They helped us refine our pitch, condense its structure, and chisel our storytelling to make it more impactful. Their extensive experience working with so many brands and agencies in this market for years puts their guidance in a league of its own.
We’ve had a couple of interactions with the team at Trinity P3 and have been impressed. Anton ran an excellent process, with clarity and transparency. More importantly, the process was designed specifically to measure our relevant capabilities and our chemistry with the client (the criteria that should actually be applied in a pitch, but which are often ignored). It is always a pleasure to work with TrinityP3.
I have worked with Trinity P3 on several projects, the most recent being a full commercial review of an incumbent media partner. As a university we review large commercial contracts systematically, however, we needed to ensure we could do this without the disruption of a full pitch. We approached Trinity, because of the confidence we have in their knowledge and expertise in market. Within 6 weeks a full market review was carried out with written recommendations. The process created minimal disruption to the team and provided critical benchmarks and evaluations, which ultimately gave us confidence to negotiate and renew our partnership.
I enlisted the services of Trinity P3 to perform a financial benchmark on an advertising agency. Prior to this, I had already engaged the agency for a strategic project. Instead of going through a lengthy pitch process involving multiple agencies for the creative execution, I approached Nick and his team to conduct a cost benchmark. The resulting report and analysis were impressively thorough, providing valuable insights that helped me make well-informed decisions during negotiations. I wholeheartedly endorse Trinity P3 for their professionalism and dedication to delivering actionable results promptly.
Customer satisfaction is the goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. Click here to read more Client Testimonials. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.
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FAQs
Measuring and providing feedback is important. But it based on simple score cards or more comprehensive survey systems. Evalu8ing is a platform that allows marketers and their agencies to not just provide feedback to each other, but it allows marketers to assess the performance of their entire roster of agencies in one survey. It goes beyond the measure of agency performance, to measure, manage and maximise collaboration and alignment across all of the participating suppliers, vendors and agencies.
Evalu8ing allows you to identify the areas of misalignment in expectation and performance across the entire marketing supplier ecosystem. This can include communications styles, alignment to strategy, operational performance and more. The Evalu8ing system allows you and your agency partners to identify where the issues are arising and address these before they impact marketing performance. We can share with you some examples of the way the Evalu8ing system has improved the performance of our clients' agency rosters.
We can use the Evalu8ing system to assist you to assess your agency roster on a regular basis, or with on-line training, you can manage the system to set up and run the survey and generate the reportas and insights.
Evalu8ing has provided marketers with insights on the performance of their marketing teams, their agency roster and how marketing is performing within the broader organisation. When used to measure and manage the performance of an agency roster, it identifies where specific agencies and agency relationships are misaligned and underperforming, allowing for intervention to correct the issue. This could be changes in process, personnel capabilities or in extreme cases a chenge in the agency on the roster.
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