Challenges We Solve for Marketers and Agencies

Challenges We Solve for
Marketers and Agencies

We have processes that we’ve
honed based on experience.

Marketing, as a function within organizations, has never been more complex.

Every challenge we undertake is linked to a requirement to improve the outcome or value of a marketing function to its organisation.

The challenge could be internal, it could be related to agency suppliers, or to broader transformation – or it could be a hybrid of all three.
We have processes that we’ve honed based on experience. But our projects, rather than being cookie-cutter in nature, are tailored by us, with you, to fit your specific needs.

Our consultancy is grouped into four practice areas, each focused on specific challenges.

01

Marketing Operations Practice

Marketing, as a function within organizations, has never been more complex.

Our extensive work with marketers in multiple categories, sizes and types of organizations tells us that the marketing function is often challenged with adapting for the future whilst simultaneously dealing with the present state, including entrenched perspectives on what marketing is, or should be.

There’s a good deal of confusion. And organizations often need a considered and objective third party perspective to help them align themselves on the right path.

This is where our experience working with procurement teams is invaluable. Procurement can provide marketers with an in-house commercial partner, where procurement is able to pivot beyond sourcing and savings into optimizing marketing’s role as a value creation function.And in an environment where marketing production grows as a cost on the marketing budget, we see opportunities for marketers to take a more proactive role in this investment, either bringing this function in-house, as an extended workbench or outsourced.
This is where TrinityP3 can help. Using a blend of experience, tried and tested methods and procedural rigor, we work with clients both to plot the course and align the executive body around that course to deliver improved performance and productivity.
The areas in our Marketing Operations Practice are listed below. We can tailor a project for you that covers one or more of these areas, depending on your requirements.

Marketing Transformation

Optimising internal operations strategy, structure, processes, and capabilities.

Procurement Advisory

Advising and assisting in benchmarking and improving commercial value delivery.

Production Consultancy

Benchmarking and optimising production strategies, structures, and processes.

02

Marketing Supplier Practice

The relationships between marketing teams and their suppliers – agencies – are often critical to success.

As marketing has evolved, so too have agencies, providing myriad services. The agency landscape is cluttered, competitive and in some places, opaque. IBISWorld reports there is more than 421,600 advertising agency businesses globally.

Choosing the right path with your agencies always requires consideration, because without strong, clear, and balanced agency relationships, marketing teams can waste millions of dollars in muddy scopes, inefficient processes, ineffective communication, and sub-standard outputs. All of which has consequences for marketing performance and commercial outcomes.

Our Marketing Supplier Practice has been advising clients about their agencies for more than 20 years. Whether it’s selecting the right agencies, renewing existing contracts, performance assessment, relationship management, fees or commercial terms and conditions benchmarking, we’ve seen it all and as a result, our capability in this area is second to none.

The areas in our Marketing Supplier Practice are listed below. We can tailor a project for you that covers one or more of these areas, depending on your requirements.

Agency Selection

Finding the optimal agency partners for your current and future needs, to help your business.

Agency Roster Alignment

Ensuring that your current agency roster, including in-house resources, is efficient, effective, and set to deliver value

Agency Commercial Evaluation

in depth financial benchmarking of your current agency fee structures, resources, and deliverables, alongside a range of other advisory services pertaining to your agency commercial arrangements

High Performing Teams

assessment and improvement of your current agency and in-house operations and relationships.

03

Media Practice

The practice of planning and buying media, once relatively simple, is now extremely complex. Particularly if you are looking to optimise media value beyond paid into owned, earned, and shared. Media agency services have evolved to deliver, but challenges around the efficiency and effectiveness of the media budget remain.

In the specialist area of media and media agencies, we have both extensive data and over 50 years of combined international experience in our consultant base, which we bring to bear on media-related projects.

Our media practice focuses exclusively on these challenges, delivering tailored commercial and operational assessment of media agency outputs and relationships, designed to optimize the value of agency outputs to your organisation.

The areas in our Media Practice are listed below. We can tailor a project for you that covers one or more of these areas, depending on your requirements.

We also offer our full range of Agency Commercial assessments, and Agency Selection services, tailored specifically to the needs of a media agency review.

Media Agency Operational Reivews

Measuring & assessing media value creation and optimisation across paid, owned, earned, and shared.

Media Industry Advisory

Confidential advice on understanding and addressing the multitude of issues impacting media value.

04

Agency Advisory Practice

Just as marketing organisations need to grow, so too do their agencies. Our agency advisory practice works directly with agencies to help them refine their proposition, approach to marketing and pitching skills, with the aim of improving their rate of new business conversion and achieving sustainable, long-term growth.

By providing independent, expert industry perspective, based on years of reviewing and managing agency tender processes, we deliver a unique and rare insight into how the agency resonates in the mind of the customer – the marketing client.

The areas in our Agency Advisory Practice are listed below. We can tailor a project for you that covers one or more of these areas, depending on your requirements.

Credentials & Positioning Consultation

Independent, expert advice on how the agency is positioned and presented for business growth.

Agency Pitching
review

Iindependent, third-party review of a recent pitch to identify areas and opportunities for improvement.

Other Agency
Tools and
Resources

To contact us about how we can work with you, or to discuss a specific tailored project.

Related Reading:

In our unique role of identifying and solving the big challenges facing marketing management we create a huge catalogue of insights and build our knowledge and wisdom, which we share with the industry.

Our Latest Podcast:

Managing Marketing: Why You Should Not Pitch Your Advertising Account

Managing Marketing: Why You Should Not Pitch Your Advertising Account

Ellie Angell is a Business Director at TrinityP3 and has been responsible for advising marketers through some of the more high-profile and complex pitches over the past decade. Her experience has time and again that often pitching is not the ideal solution..  Since the pandemic, agencies worldwide have been increasingly ...