The practice of planning and buying media, once relatively simple, is now extremely complex. Particularly if you are looking to optimise media value beyond paid into owned, earned, and shared. Media agency services have evolved to deliver, but challenges around the efficiency and effectiveness of the media budget remain.
In the specialist area of media and media agencies, we have both extensive data and over 50 years of combined international experience in our consultant base, which we bring to bear on media-related projects.
Our media practice focuses exclusively on these challenges, delivering tailored commercial and operational assessment of media agency outputs and relationships, designed to optimize the value of agency outputs to your organisation.
The areas in our Media Practice are listed below. We can tailor a project for you that covers one or more of these areas, depending on your requirements.
- Media Value: Media Agency Operational Reviews – measuring and assessing media value creation and optimisation across paid, owned, earned, and shared
- Media Industry Advisory – confidential advice on understanding and addressing the multitude of issues impacting media value
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