Media Practice

Media
Practice

The practice of planning and buying media, once
relatively simple, is now extremely complex

Our media practice focuses exclusively on these challenges…

Delivering tailored commercial and operational assessment of media agency outputs and relationships, designed to optimize the value of agency outputs to your organisation.

The practice of planning and buying media, once relatively simple, is now extremely complex. Particularly if you are looking to optimise media value beyond paid into owned, earned, and shared. Media agency services have evolved to deliver, but challenges around the efficiency and effectiveness of the media budget remain.

In the specialist area of media and media agencies, we have both extensive data and over 50 years of combined international experience in our consultant base, which we bring to bear on media-related projects.

The areas in our Media Practice are listed below. We can tailor a project for you that covers one or more of these areas, depending on your requirements.

Media Agency Operational Reivews

Measuring & assessing media value creation and optimisation across paid, owned, earned, and shared.

Media
Industry Advisory

Confidential advice on understanding and addressing the multitude of issues impacting media value.

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Customer satisfaction is the goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. Click here to read more Client Testimonials. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.

Related Reading

In our unique role of identifying and solving the big challenges facing marketing management we create a huge catalogue of insights and build our knowledge and wisdom, which we share with the industry.

Case Study:

Assessing Media Agency Contracts – Case Study

Assessing Media Agency Contracts – Case Study

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Challenging Problem Media agency contracts can be complex and, due to the evolution of media strategies, channel investments and technology, can ‘date’ relatively quickly. While most organisations have in-house legal and procurement expertise, they are often not specifically experienced in media agencies, which can lead to a weak negotiating position with agencies. Generally, challenges in media agency contracts are common to all. To fully understand the nuances of media agency operation, such that a suitable contractual template can be established. To fully understand the level of agency transparency and obligations on offer in the contract and calibrate this against the ...

Our Latest Podcast:

Managing Marketing: The State Of Pitch Fees, Agency Fees And Payment Terms

Managing Marketing: The State Of Pitch Fees, Agency Fees And Payment Terms

Nick Hand, the Senior Financial Consultant at TrinityP3, has managed and negotiated some of the most high-profile agency pitches in this country over the past decade and is here to discuss the implications for any marketer managing their own pitches. Since the pandemic, agencies worldwide have been increasingly vocal about ...