Benchmark your agency rates today

Benchmarks are obviously dependent on the role or cost centre selected.

But they are also dependent on the size and ownership of the agency and the size and relationship with the client.

This is designated at small, medium and large, independent or network agency and local or multinational corporation advertiser.

The analysis of the data we have collected and used over 20 years shows that the relationship of agency ownership and size and the relationship type with the type and size of the advertisers impacts on the rates typically charged.

For clients or agencies, Ad Cost Checker is fast, simple to use and provides an accurate independent benchmark.

Obtain an instant report on how the rates entered compare to the benchmarks within the system. These benchmarks include the following categories:

• Media Agency
• Digital Agency
• Creative Agency
• Social Agency
• Design Agency
• Advertising Production
• Video and Film Production

To see the specific benchmarks for each of these disciplines, click here. If you want to suggest more possible categories, or benchmarks within categories, simply let us know.

It takes less than ten minutes to benchmark your agency rates. The process is detailed here.

The basic steps are:

1. Sign up or sign in.
2. Pay for the report.
3. Download and complete the Excel template.
4. Upload the completed Excel template.
5. Download the report.

The Ad Cost Checker report provides you with a visual and statistical numeric indication of where the rates entered sit against industry data.

The report also uses the customised titles you use against the industry titles within the system.

To commence assessing your advertising agency rates, simply sign up or login now.