Are you paying too much? Or too little?
Ad Cost Checker is an advertising cost benchmarking calculator that allows you to statistically benchmark the hour rates and fees for creative, media, digital, social, design and advertising production.
At the core of the Ad Cost Checker is an extensive database of agency rates and industry costs collected and used by TrinityP3 in our consultancy practice across a wide range of agencies and advertisers across all major categories and a wide range of spend and budget sizes.
Benchmarks are obviously dependent on the role or cost centre selected.
But they are also dependent on the size and ownership of the agency and the size and relationship with the client.
This is designated at small, medium and large, independent or network agency and local or multinational corporation advertiser.
The analysis of the data we have collected and used over 20 years shows that the relationship of agency ownership and size and the relationship type with the type and size of the advertisers impacts on the rates typically charged.
For clients or agencies, Ad Cost Checker is fast, simple to use and provides an accurate independent benchmark.
Obtain an instant report on how the rates entered compare to the benchmarks within the system. These benchmarks include the following categories:
To see the specific benchmarks for each of these disciplines, click here. If you want to suggest more possible categories, or benchmarks within categories, simply let us know.
It takes less than ten minutes to benchmark your agency rates. The process is detailed here.
The basic steps are:
The Ad Cost Checker report provides you with a visual and statistical numeric indication of where the rates entered sit against industry data.
The report also uses the customised titles you use against the industry titles within the system.
No advertiser wants to be paying more than they should. And no agency wants to lose business because their rates are perceived as too high.
So what do you do? Most people try to benchmark them.
That is why we created the Ad Cost Checker system.
It is an online application driven by a database of all of the data we have collected on agency rates. Currently we have data for more than 20 markets and growing. Across more than several hundred agency rates and costs.
And you can access it now instantly.
Wondering about your agency rates? Then Ad Cost Check it.
Advertisers may think a casual approach to their agency relationships means they avoid commitment, but they are overlooking these significant hidden costs.
If creative agencies really believed in the quality of their creative work and its positive effect on client brands, they'd fight for premium prices right?
This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is one of Australia’s leaders in data-driven marketing. Helping navigate through the bells, whistles and hype to identify genuine marketing value when it comes to technology, digital activity, and the resulting data foo