Case Studies

Helping a Property Advertiser and their Media Agency work together more efficiently and effectively

This case study post is by Stephen Wright, who has recently returned to TrinityP3 to head media consulting after 2 years at a specialist programmatic agency. This case study demonstrates the value derived by both ...
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Helping a Financial Service Advertiser and their Media Agency work together more efficiently and effectively

This case study post is by Stephen Wright, who has recently returned to TrinityP3 to head media consulting after 2 years at a specialist programmatic agency. This case study demonstrates the value derived by both ...
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composite agency pitch

Managing the composite agency pitch – Three case studies

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency ...
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business marketing opportunities

Prioritising business and marketing opportunities – three leading case studies

This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is one of Australia’s leaders in data-driven marketing. Helping navigate through the bells, whistles and hype to identify genuine marketing value when it comes to technology, digital activity, and ...
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television production

Location, Location, Location choices and the impact on cost in television production – Three case studies

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency ...
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in-house agency

Solving complex in-house agency issues – Three case studies

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency ...
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marketing performance

How marketers use Evalu8ing to increase marketing performance – Four case studies

Marketers are realising that to meet the needs of their marketing strategy they need to have collaborative teams within their marketing and with their agencies. For regional and global marketers collaboration has also become incredibly ...
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Pitch process

How TrinityP3 customises the pitch process for clients in a hurry – Three Speedy Case Studies

This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch ...
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PR Partners for advertising

How TrinityP3 helps advertisers find the perfect PR partners – Four case studies

This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch ...
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agency rosters

How Financial Services is approaching agency rosters and remuneration – Three case studies

Financial Services is particularly competitive. Already there are a plethora of brands across the category and there is now significant disruption caused by FinTech start-ups, plus increased competition and fragmentation of the category. The market ...
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agency engagement agreements

When is the right time to set an Engagement Agreement? – Three case studies

Engagement Agreements are an effective way of defining the ways of working between advertisers and their agencies. One of the best times to undertake the process of defining the relationship and the expectations of both ...
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Pitch process

How TrinityP3 helps measure the performance of marketing – Three case studies

After more than 15 years of downward pressure on marketing costs, the majority of traditional businesses are struggling to deliver growth and yet marketing provides one of the most successful drivers of business growth and ...
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optimise marketing performance

How TrinityP3 is helping optimise marketing performance through technology – Three case studies

Technology platforms, both martech and adtech, provide marketers with the opportunity to be more effective and efficient in their marketing. But technology is said to be moving at click speed and the investment is significant ...
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PR Partners for advertising

Engagement Agreements to align expectations and performance – Three case studies

Just as marketing is increasingly complex, so the relationships between marketers and their various agencies are increasingly complex and difficult to manage. Many of the past practices, both formal and informal, struggle to keep pace ...
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automotive marketers

The challenges facing Automotive marketers in selecting new agencies – Three case studies

The automotive industry is being disrupted globally. Electric motor vehicles like the Tesla are providing a viable and desirable alternative to the fossil fuels of the past. Diesel technology has been shown not to be ...
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agency rosters

How TrinityP3 is helping marketers restructure their marketing for the future – Three case studies

The market is changing and becoming ever more complex, and therefore business and marketing strategies are changing to meet the challenge. But while strategies change, often marketing structure remains largely the same. At best, companies ...
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Agency search and selection for global health client

This post is by Kylie Ridler-Dutton, Marketing Management Consultant at TrinityP3. Kylie is a discipline neutral specialist with consulting and implementation experience spanning across retail, alcohol, utilities and telecommunications. Challenging Problem: A local marketing team, ...
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When an agency pitch is not the right answer – Case study

This post is by David Angell, TrinityP3 General Manager and Head of Media. David has extensive commercial and media experience gained through a fifteen year career in media agencies, which he uses to help drive optimal ...
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Consumer goods client reviews media agency performance, value and transparency without a pitch

This post is by David Angell, TrinityP3 General Manager and Head of Media. David has extensive commercial and media experience gained through a fifteen year career in media agencies, which he uses to help drive optimal ...
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Retailer undertakes an assessment of their media agency – Case study

This post is by David Angell, TrinityP3 General Manager and Head of Media. David has extensive commercial and media experience gained through a fifteen year career in media agencies, which he uses to help drive optimal ...
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Content marketing assessment for a tourism and destination marketer

This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is one of Australia’s leaders in data-driven marketing. Helping navigate through the bells, whistles and hype to identify genuine marketing value when it comes to technology, digital activity, and ...
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Digital assessment

Digital assessment for a new retail concept store in South Korea

Client Category - FMCG Challenging problem: TrinityP3 was approached by a global FMCG client to assess a new concept store, in South Korea. The new flagship store is being targeted to students, those in their ...
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Media agency contract and remuneration assessment

A FMCG Media Agency Contract and Remuneration Assessment

This post is by David Angell, TrinityP3 General Manager and Head of Media. David has extensive commercial and media experience gained through a fifteen year career in media agencies, which he uses to help drive optimal ...
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TV Production Concept

Managing an over budget TVC production concept

This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for ...
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data driven marketing

Data quality management and benchmarking for a brand marketer

Client Category – Data Quality Management Challenging Problem: An Australian Brand Marketing Manager was initially looking to assess email providers, and was questioning the value of two existing suppliers to their organisation. Once they discussed the ...
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Why a CMO and Digital Marketing Manager engaged TrinityP3 for a Supplier Search

Client Category – Supplier Search Challenging Problem: The CMO and Digital Marketing Manager of a leading Australian construction, property and finance company contacted TrinityP3 to provide an independent and objective market search.  They were looking ...
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Loreal advertisement

Television advertising cost considerations with celebrity talent

Client Category - Production Management Assessment - Asia Challenging Problem: The advertiser, a global food and beverage company, had briefed their agency for a television production with a defined budget. The agency had come back with a ...
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Digital-transformation

Why a CMO engaged TrinityP3 for a digital team transformation

Client Category – Media brands Challenging problem: A leading Australian CMO was looking for an independent and objective assessment of the effectiveness and efficiency of a digital team including SEO, paid performance, programmatic media planning ...
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Escalators

Implementing an output-based cost marketing model

Client Category – Multinational Corporate Challenging Problem: The client’s marketing function was decentralised and operating across eight different business divisions. Budgets were fragmented, processes were inconsistent, and multiple campaigns and initiatives were being created independent ...
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Tertiary school graduates

Implementing a marketing model to match specific business needs

Client Category – Tertiary Education Challenging Problem: The client’s marketing function was decentralised and operating across six different faculties and entities. Strategic governance was either inconsistent or entirely absent, budgets were fragmented and independently managed, ...
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