Case Studies

Case Studies

Real-world Case Studies that
Illuminate the Path to Success.

Here are key case studies from the hundreds of projects globally.

As our stated purpose is to improve the marketing performance and productivity of every marketing organisation that works with us, we would be remiss not to provide case studies of the results with have achieved.

Because we value our clients’ confidential and commercially sensitive arrangements, we have needed to anonymise these. But we believe they demonstrate the way we work, and the results we get prove the point.

Assessing Media Agency Contracts – Case Study

Assessing Media Agency Contracts – Case Study

Challenging Problem Media agency contracts can be complex and, due to the evolution of media strategies, channel investments and technology, can ‘date’ relatively quickly. While most organisations have in-house legal and procurement expertise, they are ...
Reviewing Media Agency Commercial Arrangements for the Financial Services Sector - Case Study

Reviewing Media Agency Commercial Arrangements for the Financial Services Sector – Case Study

Challenging Problem This organization operated in a highly decentralized structure whilst using one media agency. The challenges that the client wished to address in this project included: Establishing a consistent operating practice Agency governance Understanding ...
Media Agency Pitch Management for the Higher Education Sector - Case study

Media Agency Pitch Management for the Higher Education Sector – Case study

Challenging Problem Our client had been working with a respected agency partner in a long-term relationship. However, there was an internal requirement to stress-test the market when the pace of change in the organisation increased, ...
Creative Agency Pitch Consultation - Case study

Creative Agency Pitch Consultation – Case study

Challenging Problem The agency was participating in numerous pitches, but the strike rate of wins was not high enough, and there was a frustrating number of ‘close second place finishes’ to contend with, resulting in ...
Agency Roster Alignment for FMCG Sector with Composite Pitch – Case study

Agency Roster Alignment for FMCG Sector with Composite Pitch – Case study

Challenging Problem The client was operating with multiple agencies, some of which were remunerated on sizeable retainers and not all of which operated seamlessly with each other. Consequently, core challenges related to the effectiveness of ...
Industrial, Logistics and Commercial Property Asset Manager Digital Transformation

Industrial, Logistics and Commercial Property Asset Manager Digital Transformation

Challenging problem A leading, global real asset management group reached out via its Australian entity. To identify the most suitable, scalable digital platform to deliver its requirements and look for a long-term digital agency partner ...
Helping a Property Advertiser and their Media Agency work together more efficiently and effectively

Helping a Property Advertiser and their Media Agency work together more efficiently and effectively

The complexity of the new media and marketing landscape places increased pressure and demands on the role of the Media Agency. Media Agencies can now be required to craft intricate strategies for complex customer audiences, ...
Helping a Financial Service Advertiser and their Media Agency work together more efficiently and effectively

Helping a Financial Service Advertiser and their Media Agency work together more efficiently and effectively

The complexity of the new media and marketing landscape places increased pressure and demands on the role of the Media Agency. Media Agencies can now be required to craft intricate strategies for complex customer audiences, ...
composite agency pitch

Managing the composite agency pitch – Three case studies

What is a composite pitch? You are probably familiar with a creative agency pitch. Or a media agency pitch. Or a digital agency pitch. Or a PR Pitch. Or an experiential agency pitch. But what ...
business marketing opportunities

Prioritising business and marketing opportunities – three leading case studies

With marketing outputs and deliverables on the rise to meet the demands of an increasing number of media channels and consumer touch points and marketer and agency resources limited by downward pressure on media budgets ...
television production

Location, Location, Location choices and the impact on cost in television production – Three case studies

Be it for broadcast television, cinema online video etc, video production is still an important process for major brands wanting to communicate with a mass audience with high engagement. But while digital technology in production ...
in-house agency

Solving complex in-house agency issues – Three case studies

It is interesting for us that when a client/agency relationship goes wrong the marketers can call a pitch and put the agency to a market review. But when the agency relationship in question is an ...
marketing performance

How marketers use Evalu8ing to increase marketing performance – Four case studies

Marketers are realising that to meet the needs of their marketing strategy they need to have collaborative teams within their marketing and with their agencies. For regional and global marketers collaboration has also become incredibly ...
Pitch process

How TrinityP3 customises the pitch process for clients in a hurry – Three Speedy Case Studies

This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch ...
PR Partners for advertising

How TrinityP3 helps advertisers find the perfect PR partners – Four case studies

This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch ...
agency rosters

How Financial Services is approaching agency rosters and remuneration – Three case studies

Financial Services is particularly competitive. Already there are a plethora of brands across the category and there is now significant disruption caused by FinTech start-ups, plus increased competition and fragmentation of the category. The market ...
agency engagement agreements

When is the right time to set an Engagement Agreement? – Three case studies

Engagement Agreements are an effective way of defining the ways of working between advertisers and their agencies. One of the best times to undertake the process of defining the relationship and the expectations of both ...
Pitch process

How TrinityP3 helps measure the performance of marketing – Three case studies

After more than 15 years of downward pressure on marketing costs, the majority of traditional businesses are struggling to deliver growth and yet marketing provides one of the most successful drivers of business growth and ...
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If you’d like to talk to us more about any of these case studies or
any areas of our consultancy practice, contact us.

Our Latest Podcast:

Managing Marketing: The Challenges And Opportunities Of Generative AI

Managing Marketing: The Challenges And Opportunities Of Generative AI

Coming from Tim O’Neill’s background in running one of Australia’s leading digital agencies - Reactive - selling and then meeting Jason Ross at Accenture, they’ve jumped to now officially launch a next-gen generative AI agency called Time Under Tension.  While there is much AI hype around creation and ideation, there ...