Case Studies

Case Studies

Real-world Case Studies that
Illuminate the Path to Success.

Here are key case studies from the hundreds of projects globally.

As our stated purpose is to improve the marketing performance and productivity of every marketing organisation that works with us, we would be remiss not to provide case studies of the results with have achieved.

Because we value our clients’ confidential and commercially sensitive arrangements, we have needed to anonymise these. But we believe they demonstrate the way we work, and the results we get prove the point.

Industrial, Logistics and Commercial Property Asset Manager Digital Transformation

Industrial, Logistics and Commercial Property Asset Manager Digital Transformation

Challenging problem A leading, global real asset management group reached out via its Australian entity. To identify the most suitable, scalable digital platform to deliver its requirements and look for a long-term digital agency partner ...
Helping a Property Advertiser and their Media Agency work together more efficiently and effectively

Helping a Property Advertiser and their Media Agency work together more efficiently and effectively

The complexity of the new media and marketing landscape places increased pressure and demands on the role of the Media Agency. Media Agencies can now be required to craft intricate strategies for complex customer audiences, ...
Helping a Financial Service Advertiser and their Media Agency work together more efficiently and effectively

Helping a Financial Service Advertiser and their Media Agency work together more efficiently and effectively

The complexity of the new media and marketing landscape places increased pressure and demands on the role of the Media Agency. Media Agencies can now be required to craft intricate strategies for complex customer audiences, ...
composite agency pitch

Managing the composite agency pitch – Three case studies

What is a composite pitch? You are probably familiar with a creative agency pitch. Or a media agency pitch. Or a digital agency pitch. Or a PR Pitch. Or an experiential agency pitch. But what ...
business marketing opportunities

Prioritising business and marketing opportunities – three leading case studies

With marketing outputs and deliverables on the rise to meet the demands of an increasing number of media channels and consumer touch points and marketer and agency resources limited by downward pressure on media budgets ...
television production

Location, Location, Location choices and the impact on cost in television production – Three case studies

Be it for broadcast television, cinema online video etc, video production is still an important process for major brands wanting to communicate with a mass audience with high engagement. But while digital technology in production ...
in-house agency

Solving complex in-house agency issues – Three case studies

It is interesting for us that when a client/agency relationship goes wrong the marketers can call a pitch and put the agency to a market review. But when the agency relationship in question is an ...
marketing performance

How marketers use Evalu8ing to increase marketing performance – Four case studies

Marketers are realising that to meet the needs of their marketing strategy they need to have collaborative teams within their marketing and with their agencies. For regional and global marketers collaboration has also become incredibly ...
Pitch process

How TrinityP3 customises the pitch process for clients in a hurry – Three Speedy Case Studies

This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch ...
PR Partners for advertising

How TrinityP3 helps advertisers find the perfect PR partners – Four case studies

This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch ...
agency rosters

How Financial Services is approaching agency rosters and remuneration – Three case studies

Financial Services is particularly competitive. Already there are a plethora of brands across the category and there is now significant disruption caused by FinTech start-ups, plus increased competition and fragmentation of the category. The market ...
agency engagement agreements

When is the right time to set an Engagement Agreement? – Three case studies

Engagement Agreements are an effective way of defining the ways of working between advertisers and their agencies. One of the best times to undertake the process of defining the relationship and the expectations of both ...
Pitch process

How TrinityP3 helps measure the performance of marketing – Three case studies

After more than 15 years of downward pressure on marketing costs, the majority of traditional businesses are struggling to deliver growth and yet marketing provides one of the most successful drivers of business growth and ...
optimise marketing performance

How TrinityP3 is helping optimise marketing performance through technology – Three case studies

Technology platforms, both martech and adtech, provide marketers with the opportunity to be more effective and efficient in their marketing. But technology is said to be moving at click speed and the investment is significant ...
PR Partners for advertising

Engagement Agreements to align expectations and performance – Three case studies

Just as marketing is increasingly complex, so the relationships between marketers and their various agencies are increasingly complex and difficult to manage. Many of the past practices, both formal and informal, struggle to keep pace ...
automotive marketers

The challenges facing Automotive marketers in selecting new agencies – Three case studies

The automotive industry is being disrupted globally. Electric motor vehicles like the Tesla are providing a viable and desirable alternative to the fossil fuels of the past. Diesel technology has been shown not to be ...
agency rosters

How TrinityP3 is helping marketers restructure their marketing for the future – Three case studies

The market is changing and becoming ever more complex, and therefore business and marketing strategies are changing to meet the challenge. But while strategies change, often marketing structure remains largely the same. At best, companies ...
Agency search and selection for global health client

Agency search and selection for global health client

Challenging Problem: A local marketing team, who had never engaged an agency before, were facing a major challenge. They not only required a local agency for their communications campaign locally, they also had an immediate ...
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If you’d like to talk to us more about any of these case studies or
any areas of our consultancy practice, contact us.

Our Latest Podcast:

Managing Marketing: The world of the brand experience agency

Managing Marketing: The world of the brand experience agency

Kerrie Spaargaren is the founder of Graffiti, a brand experience agency that has worked with many of the most well-known names in Australia. Kerrie and David discuss the discipline of brand experience, the post-COVID world of brand experience, the need for ideas to be achievable, and the rapid advances in ...