Case Studies

As our stated purpose is to improve the marketing performance and productivity of every marketing organisation that works with us, we would be remiss not to provide case studies of the results with have achieved. Here are a few case studies from the hundreds of projects we have done worldwide. Because we value our clients’ confidential and commercially sensitive arrangements, we have needed to anonymise these. But we believe they demonstrate the way we work, and the results we get prove the point.

If you’d like to talk to us more about any of these case studies or any areas of our consultancy practice, click here to contact us.

Industrial, Logistics and Commercial Property Asset Manager Digital Transformation

Challenging problem A leading, global real asset management group reached out via its Australian entity. To identify the most suitable, scalable digital platform to deliver its requirements and look for a long-term digital agency partner ...
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Helping a Property Advertiser and their Media Agency work together more efficiently and effectively

The complexity of the new media and marketing landscape places increased pressure and demands on the role of the Media Agency. Media Agencies can now be required to craft intricate strategies for complex customer audiences, ...
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Helping a Financial Service Advertiser and their Media Agency work together more efficiently and effectively

Managing the composite agency pitch – Three case studies

What is a composite pitch? You are probably familiar with a creative agency pitch. Or a media agency pitch. Or a digital agency pitch. Or a PR Pitch. Or an experiential agency pitch. But what ...
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Prioritising business and marketing opportunities – three leading case studies

With marketing outputs and deliverables on the rise to meet the demands of an increasing number of media channels and consumer touch points and marketer and agency resources limited by downward pressure on media budgets ...
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Location, Location, Location choices and the impact on cost in television production – Three case studies

Be it for broadcast television, cinema online video etc, video production is still an important process for major brands wanting to communicate with a mass audience with high engagement. But while digital technology in production ...
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Solving complex in-house agency issues – Three case studies

It is interesting for us that when a client/agency relationship goes wrong the marketers can call a pitch and put the agency to a market review. But when the agency relationship in question is an ...
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How marketers use Evalu8ing to increase marketing performance – Four case studies

Marketers are realising that to meet the needs of their marketing strategy they need to have collaborative teams within their marketing and with their agencies. For regional and global marketers collaboration has also become incredibly ...
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How TrinityP3 customises the pitch process for clients in a hurry – Three Speedy Case Studies

This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch ...
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How TrinityP3 helps advertisers find the perfect PR partners – Four case studies

How Financial Services is approaching agency rosters and remuneration – Three case studies

Financial Services is particularly competitive. Already there are a plethora of brands across the category and there is now significant disruption caused by FinTech start-ups, plus increased competition and fragmentation of the category. The market ...
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When is the right time to set an Engagement Agreement? – Three case studies

Engagement Agreements are an effective way of defining the ways of working between advertisers and their agencies. One of the best times to undertake the process of defining the relationship and the expectations of both ...
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How TrinityP3 helps measure the performance of marketing – Three case studies

After more than 15 years of downward pressure on marketing costs, the majority of traditional businesses are struggling to deliver growth and yet marketing provides one of the most successful drivers of business growth and ...
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How TrinityP3 is helping optimise marketing performance through technology – Three case studies

Technology platforms, both martech and adtech, provide marketers with the opportunity to be more effective and efficient in their marketing. But technology is said to be moving at click speed and the investment is significant ...
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Engagement Agreements to align expectations and performance – Three case studies

Just as marketing is increasingly complex, so the relationships between marketers and their various agencies are increasingly complex and difficult to manage. Many of the past practices, both formal and informal, struggle to keep pace ...
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The challenges facing Automotive marketers in selecting new agencies – Three case studies

The automotive industry is being disrupted globally. Electric motor vehicles like the Tesla are providing a viable and desirable alternative to the fossil fuels of the past. Diesel technology has been shown not to be ...
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How TrinityP3 is helping marketers restructure their marketing for the future – Three case studies

The market is changing and becoming ever more complex, and therefore business and marketing strategies are changing to meet the challenge. But while strategies change, often marketing structure remains largely the same. At best, companies ...
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Agency search and selection for global health client

Challenging Problem: A local marketing team, who had never engaged an agency before, were facing a major challenge. They not only required a local agency for their communications campaign locally, they also had an immediate ...
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When an agency pitch is not the right answer – Case study

Challenging Problem: The marketing team responsible for a $50m marketing budget approached TrinityP3 wishing to consolidate its agency roster via a pitch process. The team had experienced servicing challenges with its current roster of agencies ...
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Consumer goods client reviews media agency performance, value and transparency without a pitch

Challenging Problem: The marketing team had experienced what it believed to be significant challenges with its incumbent media agency. However, the team was unsure as to the actual scale of its own findings: How good ...
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Retailer undertakes an assessment of their media agency – Case study

Challenging Problem: The marketing team had a strong and long-term relationship with the incumbent media agency, but had noticed a drop-off in quality across the past 12 months. Additionally, contract material was out of date ...
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Content marketing assessment for a tourism and destination marketer

Challenging problem TrinityP3 was approached by a destination marketer to assess its approach to content marketing. The strategic goal was to significantly increase the value of tourism over the next four years and content marketing ...
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Digital assessment for a new retail concept store in South Korea

Client Category - FMCG Challenging problem: TrinityP3 was approached by a global FMCG client to assess a new concept store, in South Korea. The new flagship store is being targeted to students, those in their ...
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A FMCG Media Agency Contract and Remuneration Assessment

Client Category – FMCG Challenging Problem: The procurement team of a large organisation in the FMCG sector had recently initiated an internal evaluation of the incumbent media agency, from a financial perspective. The media agency ...
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Managing an over budget TVC production concept

Alcoholic Beverages Company - Production Assessment or Production Management? Challenging Problem: An Alcoholic Beverage client sent a TV commercial production budget to TrinityP3 for assessment. When the documentation, including creative, agency and production-company quote along ...
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Data quality management and benchmarking for a brand marketer

Client Category – Data Quality Management Challenging Problem: An Australian Brand Marketing Manager was initially looking to assess email providers, and was questioning the value of two existing suppliers to their organisation. Once they discussed the ...
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Why a CMO and Digital Marketing Manager engaged TrinityP3 for a Supplier Search

Client Category – Supplier Search Challenging Problem: The CMO and Digital Marketing Manager of a leading Australian construction, property and finance company contacted TrinityP3 to provide an independent and objective market search. They were looking ...
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Television advertising cost considerations with celebrity talent

Client Category - Production Management Assessment - Asia Challenging Problem: The advertiser, a global food and beverage company, had briefed their agency for a television production with a defined budget. The agency had come back with a ...
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Why a CMO engaged TrinityP3 for a digital team transformation

Client Category – Media brands Challenging problem: A leading Australian CMO was looking for an independent and objective assessment of the effectiveness and efficiency of a digital team including SEO, paid performance, programmatic media planning ...
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Implementing an output-based cost marketing model

Client Category – Multinational Corporate Challenging Problem: The client’s marketing function was decentralised and operating across eight different business divisions. Budgets were fragmented, processes were inconsistent, and multiple campaigns and initiatives were being created independent ...
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