Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category.
Ideal for marketers, advertisers, media and commercial communications professionals. More marketing management thought leading ideas and concepts can be found on the TrinityP3 blog.
The media buying planning and buying industry is extremely complex and can be viewed from several angles. In fact, the term ‘media planning and buying’ doesn’t even begin to cover the extent of what’s involved. Several issues are the subject of continuous, global, heated debate; many have a broader impact on societal trends and consumer behaviours. Evolutionary change is a constant. Billions of dollars and the business outcomes of thousands of business, large and small, are at stake. There’s never been a more interesting or challenging time to be a part of it.
In this series of podcasts David sits down for some enlightening conversations with respected individuals from many different areas, all of whom have unique and insightful perspectives on the hot topics in market today. His guests will include senior marketers, digital leaders, agency CEOs, industry trailblazers, procurement specialists and more.