Managing Marketing Podcasts

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.

Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category.

Ideal for marketers, advertisers, media and commercial communications professionals.

More marketing management thought-leading ideas and concepts can be found on the TrinityP3 blog.

The podcasts are also available on Podbean, Soundcloud, Google Podcasts, TuneIn, Stitcher, Spotify, Apple Podcast, Amazon Podcast, click to visit the channels:

Managing Marketing: Why Advertising Can’t Sell, Won’t Sell

Steve Harrison is an award-winning copywriter, creative director, Doctor of Philosophy, and a best-selling author of the book “Can’t Sell, Won’t Sell - Why Adland has stopped selling and started saving the World. Steve talks about what inspired him to write the book and explores ...
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Managing Marketing: Creativity In Brand Purpose

Shyaire Ganglani and Seamus Fagan are Associate Creative Directors of the creative leadership team at All of Nothing. This B-Corp-certified advertising agency creates the big ideas for people and brands the world needs. They share their creative approach to purpose marketing, going beyond authentic, sincere, ...
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Managing Marketing: What Is Creativity?

Damon Stapleton is the Chief Creative Officer of The Monkeys and Accenture Song, New Zealand and author of the blog Damon’s Brain. He is highly credentialled, with two D&AD Black Pencils and seventy Cannes Lion Awards for creativity. He has creatively led agencies such as ...
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Managing Marketing: Dealing With The Challenges Of Media

Without the looming economic challenges, marketers have already been facing major issues on the media front. Media measurement, ad fraud, brand safety, transparency, performance metrics, media GHG emissions and more. Fiona Johnston, Chief Client Officer and the Chief Executive Officer, Danny Bass, have reunited at ...
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Managing Marketing: High-Performance Agency Teams

Within a year of taking the CEO role at Spark Foundry, Imogen Hewitt took this media agency to the top of the 2020 new business rankings in Australia after just one year in the CEO role. She has spent the last two decades learning, honing ...
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Managing Marketing: The Latest Trends In ESG And Its Impact On Marketing

Rob Shwetz has worked in marketing, media and advertising worldwide, from Asia to North America and now in Australia. He is a B-Lab trained B Consultant, a graduate of the Australian Institute of company directors, and a partner and Strategist for the Growth Activists, a ...
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Managing Marketing: What It Means To Be A Cool, Old Guy

Martin Karaffa is an associate partner at the world-famous Hofstead Insights. But Martin and I first met last millennium when he was a senior writer at Ogilvy, and then we worked together at JWT last century, where he was a senior strategist. It was a ...
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Managing Marketing: The Importance Of Lifetime Learning

Paul Everson is a director and Chief Growth Officer at Paper + Spark, an independent consulting firm specializing in business transformation. But Paul has also enjoyed a career with leadership roles in many of the world’s most famous agency brands, including J. Walter Thompson, Leo ...
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Managing Marketing: The Dearth Of Data In Diversity And Inclusion

Dharshi Harindra is a lawyer and the co-founder of Roshi Global, which provides strategic advisory services for startups. An organising committee member for Women for Impact, here to break down barriers to funding for Women and non-binary people of colour in Australia. A Legal Advisor ...
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Managing Marketing: The Trials And Tribulations Of The Marketing Leader

Ben Slocombe is a commercially and creatively focused marketer, mentor and has built an extensive and successful career in CPG, particularly in beverages and specifically in alcoholic beverages. Most recently as a Director for Beer and Cider at Coca-Cola Europacific Partners Australia. He shares what ...
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Managing Marketing: What Makes A Great B2B Marketing Strategy

Stuart Jaffray is the Managing Director at integrated Business to Business marketing agency Green Hat. Green Hat assists their clients with B2B strategy and creativity to attract, engage and delight their customers and turn them into loyal advocates, measuring everything that matters and aligning Sales ...
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Managing Marketing: Bridging The Divide Between Brand And Experience

Sean Lyons is the Global CEO at the IPG agency R/GA. For those of you that don’t know, R/GA is a creative technology agency and innovation consultancy headquartered in New York, with a global footprint R/GA was co-founded way back in 1977 by Bob Greenberg ...
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Managing Marketing: How Audio Is Transforming Measurement

The final part of the Ampel-produced trilogy on the power of audio sees Darren talking to Lauren Deighton, Ampel’s Director of Media and Partnerships, about podcast performance measurement and the all-important conversations with clients. On-Demand Audio is still a new medium, at least commercially, and ...
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Managing Marketing: “Are You Ready For A Branded Podcast?”

It's easy to make a podcast, right? You just need an idea, buy a mic, and off you go, right? ... Wrong! Multiple factors make or break a podcast, and if you don't start in the right place, you're setting yourself up for failure. In ...
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Managing Marketing: The Transformative Power And Magic Of Audio Branding

Josh Butt is the Founder and Executive Producer of the Audio Content Agency Ampel. In this three-part series of Managing Marketing, the team at Ampel take Trinity P3 Founder and CEO Darren Woolley on a journey through the state of sound. Audio-on-demand has had exceptional ...
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Managing Marketing: Building Purpose Inside The Business

Diane Primo is the CEO of Purpose Brand Agency, an award-winning, Chicago-based public relations, branding and digital marketing firm. She is also the author of ADAPT: Scaling Purpose in a Diversive World. Diane’s focus on impact marketing stems from the belief that brands must be ...
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Managing Marketing: Uniting Brand Channels and Content

Russ Mitchinson is the founder and CEO of Rebel Angel Strategy, a company offering unified brand thinking and solutions to ensure a brand's media and messaging are working effectively together. He shares his experience working as a strategist in media, creative and digital agencies, and ...
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Managing Marketing: Marketing To The Chinese Market

Chris Cheng is the Managing Director of Jetek Asia Digital, a digital marketing company, expert in developing and implementing digital strategies in the Chinese market. Having worked with many major brands across Australia, the US, the UK, and China, Chris shares his thoughts and insights ...
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Managing Marketing: How To Become A Smarter Digital Marketer

James Lawrence is the co-founder and chief marketing officer of Rocket, a leading Australian digital marketing agency. He is also the co-author of the best-selling business book, Smarter Marketer. James shares his story from graduating as a lawyer from UTS to co-founding, with his brother ...
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Managing Marketing: Marketing And Sales For Agribusiness

St John Craner is the Managing Director of Argraian, an independent agribusiness that helps rural companies win through proven, effective sales and marketing strategies. St John grew up in the farmland of Essex and started his career at McCann in the UK before finding his ...
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