Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category.
More marketing management thought-leading ideas and concepts can be found on the TrinityP3 blog.
The podcasts are also available on Podbean, Soundcloud, Google Podcasts, TuneIn, Stitcher, Spotify, Apple Podcast, Amazon Podcast, click to visit the channels.
Managing Marketing: How To Successfully Humanise Technology
Bonnie MacTavish and Ahmed Meer, along with Christine Sultana, founded a Digital Product Studio called Nightjar. Bonnie and Ahmed talk to TrinityP3's Anton Buchner about what guides their decision-making in creating a successful human connection with clients and their customers when changing technology: the values, ...
Managing Marketing: The Challenges Facing Marketing Leaders
Emma Logan is the founder and chief connections officer of the Emma Logan Project, which helps marketers stop blending in and start standing out. Emma has spent the past 14 years as an insider to the upper echelons of marketing and media leadership, holding senior ...
Managing Marketing: The Evolution And Explosion Of Marketing Mix Modelling
Henry Innis is the co-founder and CEO of Mutinex. In a typically frank exchange of views, Henry and Ellie discuss the long evolution and more recent explosion of MMM, the strengths and weaknesses of modelling, the various challenges of making a modelling project sticky and ...
Managing Marketing: Agency Fee Models You Many Not Have Considered
Here is a question: how many ways can you pay your advertising agency? No, this is not a joke or a riddle. Although the advertising industry considers itself a “creative” industry and pays its employees in the same way as labourers and unskilled workers (that ...
Managing Marketing: The State Of Carbon Measurement In Advertising
Damien Thomson is the CEO and co-founder of Net Zero Media, a technology company that has been purpose-built to effectively measure and analyse the emissions associated with all media and marketing activity. While the President of the United States of America promises to “drill, baby, drill“ ...
Managing Marketing: The Trials And Tribulations Of An Advertising Recruiter
Belinda Lodge is the founder and CEO of iPopulate, a well-known recruitment agency for advertising professionals. In a frank and wide-ranging discussion, Belinda and Ellie talk about bootstrapping a business with $400 and a milk crate, what a good recruitment consultant can bring to the ...
Managing Marketing: What’s So Not Funny About Advertising?
Emily McGregor is the founder and CEO of PenguinCat Creative. She also has over 20 years of experience in video sketch comedy, marketing across diverse industries, and leading creative teams. Her work has helped bestselling authors, top influencers, eCommerce brands, and industry-leading coaches achieve results ...
Managing Marketing: The Challenges Of The Trade Media
Arvind Hickman is the features and analysis editor of B&T, a marketing trade media title. He is a journalist and editor with experience in sports, HR, construction, and, most recently, media and marketing. The advertising model is broken in news media. The major tech platforms, ...
Managing Marketing: The State Of Sustainability In Marketing
Tess Ariotti is the Lead Consultant at Salter Baxter, which is part of the Publicis Groupe of companies. They specialise in developing sustainability strategies at the global, local, corporate, and brand levels and activating them across the value chain. Sustainability is a hot topic. The ...
Managing Marketing: Indigenous Storytelling In Marketing And Advertising
Peter Kirk is a multi-award-winning Indigenous TVC and film director, creator and connector at Campfire x. Campfire x is an Indigenous-owned and run creative consultancy agency that brings Indigenous thinking and talent into the mainstream by unifying the 97% of Australians who are not Indigenous ...
Managing Marketing: The Global Outlook For The Coming Year
John Batistich is a Non-Executive Director, Board Advisor, Business Leader, and Marketer who is a keen observer of the political, economic, and technological landscape. So, who better to answer the question of what the coming year holds for us here in Australia and worldwide? As ...
Managing Marketing: The State Of The Advertising Industry
Sean Cummins, founder and creative strategist at Cummins&Partners, returns to the Managing Marketing podcast eight years later to share his view on the state of the industry with Ellie Angell. Sean is an icon in the advertising industry. He has spent the past 40-odd years ...
Managing Marketing: Life CV, The Joys And Perils of Freelancing, And THAT Campaign Brief List
Carolyn Watson is a Melbourne-based freelance copywriter who achieved some LinkedIn fame with her unique and original ‘Life CV’ post. In a wide-ranging discussion, Carolyn and Ellie talked about why she wrote the post and what she was saying about the experience of being a ...
Managing Marketing: The Role Of Government, Tech Platforms And Advertisers In Protecting Children OnLine
Will Anstee, CEO of the Online Safety Agency, returns to the Managing Marketing podcast to continue the discussion on the issues and opportunities of delivering the benefits and minimising the harm of social media for children and teens. Last time, we discussed the issues facing ...
Managing Marketing: Navigating The Changing World Of Climate Regulation
John Pabon is a sustainability author, consultant, speaker, and TikTok influencer with two decades of experience in the field. He positions himself as a bridge between complex sustainability concepts and practical applications for both businesses and individuals. He is just the person we need to ...
Managing Marketing: Minimising The Harm Of Social Media On Children And Teens
Will Anstee is the CEO of the Online Safety Agency, and shares the issues and opportunities to deliver the benefits and minimise the harm of social media for children and teens. With many years of experience in media and advertising across Asia, Will has spent ...
Managing Marketing: Is media transparency a thing?
Nick Manning, Founder at Encyclomedia International, Non-Executive Chairman of Media Marketing Compliance, and patron of Advertising: Who Cares?, joins TrinityP3 Global Media Business Director Stephen Wright to discuss whether something is rotten in the media agency world. Reports that various publicly listed holding companies are ...
Managing Marketing: Who Cares About Advertising?
Chris Walton is the Managing Director of Nunn Media, Australia's Leading Independent Media Agency, and earlier this year he attended the inaugural meeting of the Advertising Who Cares meeting in London, hosted by Brian Jacobs and Nick Manning. The ad industry is by common consent ...
Our Latest Podcast:
Managing Marketing: How To Successfully Humanise Technology
Bonnie MacTavish and Ahmed Meer, along with Christine Sultana, founded a Digital Product Studio called Nightjar. Bonnie and Ahmed talk to TrinityP3's Anton Buchner about what guides their decision-making in creating a successful human connection with clients and their customers when changing technology: the values, the clarity, the understanding of ...