Tender Charter

1. Transparency and Fairness

• The tender process will be conducted with clear timelines, criteria, and expectations shared upfront.
• All participating agencies will receive equal access to briefing materials, relevant data, and the opportunity to clarify scope or intent.

2. Respect for Resources

• Marketers commit to limiting speculative creative and strategic asks to ensure agencies do not invest disproportionate effort without fair compensation or opportunity.
• Agencies agree to allocate the appropriate senior expertise to respond with insight, not volume.

3. Mutual Accountability

• Feedback will be provided to all participating agencies within a reasonable timeframe, honouring the investment made.
• Agencies will declare any conflicts of interest or resource limitations that may impact performance or delivery.

4. Confidentiality and Trust

• All parties commit to respecting intellectual property, and no ideas or materials will be used without consent or engagement.
• Commercial information disclosed during the process will be kept confidential and treated with integrity.

5. Commitment to Partnership

• This tender is not only a transaction but a step toward a long-term, value-driven relationship.
• The goal is not to ‘win a pitch,’ but to establish a shared vision, grounded in mutual respect and common objectives.