Our unique role of identifying and solving the big challenges facing marketing management
we create a huge catalogue of insights and build our knowledge and wisdom, which we share with the industry.
Some of this is case studies, opinion pieces, discussions with industry experts and practitioners, industry observations and trends and more.
These resources are available to you free in the form of white papers, blog posts, podcasts, videos, presentations, webinars as you will discover below.
Our Latest Podcast:
Managing Marketing: Storybuilding As A Technique For Building Brand Stories
John Elbing, the author of 'Story Building: Your Brand from Their Standpoint, explores the critical differences between storytelling and story building, emphasising the importance of understanding the consumer's perspective. John shares insights on how effective storytelling can create emotional connections, enhance brand recognition, and drive consumer engagement. The conversation also ...









