Conversations on Managing Marketing

Conversations on Managing Media

At TrinityP3 over the past two decades, we have witnessed the major changes and challenges that have presented themselves to the media industry. Technology and the digitisation of media have led to a significant increase in channels and media options. At the same time, advertising budgets have faced significant downward pressures, and in many cases, they have been reduced in real terms.

So, in mid-2015, when I was considering starting the Managing Marketing podcast, it was natural – in fact, it was essential – for media to play a significant role in the discussions. The idea was to have the kinds of conversations that we rarely get the time to have, about the possibilities offered by smart media strategy, and the many challenges facing media owners, advertisers and their agencies today.

The popularity of the Managing Marketing podcast, which you can follow on SoundCloud or iTunes, is testament to the quality of the conversations we are having. Rather than a session being treated as an interview, based on a series of questions, the discussion starts and then flows around topics of interest to the guest.

This is the second book of those conversation to acknowledge and to celebrate those marketers and advertising professionals who contribute to making media great.

Conversations on Managing Media:

Chloe Hooper on the good, the bad and the ugly of media agency pitches
Brian Wieser on marketing, media investors and the economy, stupid
David Angell on the role and challenges facing media agencies
Simon Canning on the dramatic changes in the advertising industry
Dominic Powers on increasing transparency in programmatic media
Nicole Sheffield on the murky digital media supply chain
Mat Baxter on the expanding role of media agencies in marketing
Chris Stephenson on innovation and effectiveness in marketing
Doug Pearce on the changing world of media in China
Simon Larcey on how programmatic can be used for good
Jane Ratcliffe on the value of measuring media expenditure
Augustine Fou on the growing problem of ad fraud

Conversations on Managing Marketing

At TrinityP3 we are inspired by the power of marketing to change cultures, change behaviours, change perceptions – to change the world. But too often, the potential of marketing goes unrealised due to confused objectives, a shortage of resources, and a thousand other obstacles.

Back in mid-2015, when I was considering starting a podcast, I decided the topic was to be how to manage the marketing process to achieve the full potential that marketing delivers. The idea was to have the kinds of conversations that we rarely get the time to have, about the possibilities offered by marketing, and the many challenges facing marketing, media and advertising today.

The popularity of the Managing Marketing podcast, which you can follow on SoundCloud or iTunes, is testament to the quality of the conversations we are having. Rather than a session being treated as an interview, based on a series of questions, the discussion starts and then flows around topics of interest to the guest.

In January 2020 we launched the first book of those conversations to acknowledge TrinityP3’s 20th year in business and to celebrate those marketers and advertising professionals who contribute to making marketing great.

Buy the book below and listen along to all of the podcast conversations here.

Conversations on Managing Marketing:

Mark Ritson on the importance of mastering marketing principles
Nick Law on creativity in a digital age
Scott Hagedorn on dealing with the increasing complexity of the media market
Andrew Reeves on the challenges facing the advertising agency business model
Sandra Wiles on leveraging and optimising sponsorships
Gil Snir on programmatic media buying and its impact on advertising
Kshira Saagar on data transformation within your organisation
Ashton Bishop on the disruptive effect of change on organisations
Ed Pank on creativity and innovation and their importance to business
Martin Cass on how data is making media planning and buying more accountable
Mari Kauppinen on the need for short-, medium- and long-term strategy
Will Scully-Power on big data, small data, and first-, second- and third-party data

2018: Darren Woolley’s Top 50 Marketing Management Posts

Now in its sixth year, the 2018 “Marketing Management Book of the Year” is more than 300 pages covering the hot topics and issues of marketing, media and advertising. It is a must read for any marketer, marketing procurement, marketing technology and advertising agency grappling with the fast-paced environment of today’s marketing. This edition is proof the issues of marketing management continue to grow in popularity and prominence amongst the marketing, procurement and the advertising industry.

Covering a wide range of hot marketing topics from: media transparency, marketing and creative technology, data analytics and digital marketing to advertising roster management, marketing procurement, optimised production and everything in between.

All the contributors, from within TrinityP3’s consulting team and guest contributors are subject matter experts with at least 10 years hands on industry experience, giving practical insight into the complex world of marketing, media and advertising management.

Here is what the world is saying about the Top 50 Marketing Management Posts of 2018:

When we are all so short on time but need to ensure we keep pace with the change that is going to be more than a series of latest buzz words, Darren is elegantly able to distil some of the core topics that real matter, answers some of the pressing questions – but importantly encourages us all to ask the next question.

Rita Harding, Executive Director, Marketing & Campaigns, Transport for NSW

Darren Woolley was the last face I expected to see nightly in my bed – but the distinctive books with his face on the cover are a great find. The succinct posts are insightful, informative and inspiring. There’s a level of authenticity that makes the book refreshing to read. Essential reading for practically improving your marketing leadership. Finish it quickly to avoid alarming your partner further!

Ben Wilks, General Manager Marketing, Volkswagen Group Australia

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2017: Darren Woolley’s Top 50 Marketing Management Posts

Now in its fifth year, the 2017 “Marketing Management Book of the Year” is more than 350 pages covering the hot topics and issues of marketing, media and advertising. It is a must read for any marketer, marketing procurement, marketing technology and advertising agency grappling with the fast-paced environment of today’s marketing. This edition is proof the issues of marketing management continue to grow in popularity and prominence amongst the marketing, procurement and the advertising industry.

Covering a wide range of hot marketing topics from: media transparency, marketing technology, data analytics and digital marketing to advertising roster management, marketing procurement, optimised production and everything in between.

All the contributors, from within TrinityP3’s consulting team and guest contributors are subject matter experts with at least 10 years hands on industry experience, giving practical insight into the complex world of marketing, media and advertising management.

Here is what the world is saying about the Top 50 Marketing Management Posts of 2017:

It takes a village. It seems that almost everything in life does. Darren’s strategic approach in capturing the marketing village speak in Top 50 Marketing Management Posts is what one may call, book brilliance! As busy professionals, you can quickly scan hot topics, gain key insights, and find yourself in a thought provoking, creative space which leaves you with great nuggets to help answer the often pondered question by all at some point, “what next?”. Trinity P3 nailed this one. A must read!

Mary Ann Brennan, Senior Director, Global Procurement, Mattel Inc. 

2016: Darren Woolley’s Top 50 Marketing Management Posts

Going from strength to strength, this year’s “Marketing Management Book of the Year” is more than 270 pages covering the hot topics and issues of marketing, media and advertising. It is a must read for any marketer grappling with the fast-paced environment of today’s marketing. This is the fourth year that TrinityP3 has published the Top 50 Marketing Management Posts and 2016 is proof the issues of marketing management continue to grow in popularity and prominence amongst the marketing, procurement and the advertising industry.

Covering a wide range of hot marketing topics from media transparency and digital marketing to advertising roster management, marketing procurement, optimised production and everything in between.

All the contributors are subject matter experts with more than 10 years industry experience, giving practical insight into the complex world of marketing.

Here is what the world is saying about the Top 50 Marketing Management Posts of 2016:

Darren always brings a level of clarity to a sector that is often unnecessarily overcomplicated. His posts target many industry-accepted practices offering informed, alternative views to what could be possible. His posts are a great source of where our industry has to head to remain relevant to the people who really matter – the customers who make the decision everyday to purchase and or stay with the brand we are marketing

John Moore, Marketing Director, Bupa Australia & New Zealand

Every engagement with the TrinityP3 team is thought provoking as they often have a fresh perspective, challenge the status quo and ask the difficult questions and the publication of the Top 50 Marketing Managements Posts is no exception

Heidi Knight, Director Procurement Marketing, Unilever

2015: Darren Woolley’s Top 50 Marketing Management Posts

With over 240 pages, this year’s Marketing Management Book of the Year is a must read for any marketer grappling with the fast-paced environment of today’s marketing. This is a third year in a row that TrinityP3 has published the Top 50 Marketing Management Posts of 2015 and it continues to grow in popularity and prominence amongst the marketing, procurement and agency industry.

Covering a wide range of hot marketing topics from digital marketing to agency management, procurement, production and everything in between.

All the contributors are subject matter experts with more than 10 years industry experience, giving practical insight into the complex world of marketing.

Here is what the world is saying about the Top 50 Marketing Management Posts of 2015:

I consider theft a great compliment and I admit that I’ve been stealing great ideas from Darren Woolley for years. Darren’s unique and forthright
industry perspective comes from a deep understanding of the needs of both advertisers and agencies. It is rare to get such an insightful holistic perspective on the issues and opportunities that shape today’s fast paced marketing industry.

Peter Levitan, Author of “Buy this Book. Win more pitches” and Boss, Peter Levitan & Co.

2014: Darren Woolley’s Top 50 Marketing Management Posts

This year’s Marketing Management Book of the Year has over 200 pages covering the most popular topics in the category. Including contributions by Debra Giampoli, Global Director of Agency Relationships at Mondelez on the agency selection process, David Little, International Procurement Specialist on Marketing Procurement, Craig Hodges, Founder and CEO of King Content on Content Marketing Effectiveness and ‘The Buyer’ on decision making and procurement.

Plus there are a huge range of topics from the TrinityP3 past and present in posts by Darren Woolley, TrinityP3 Founder and Global CEO, Stephen Wright and Stephen Benrad on Media, Anton Buchner on Data and Digital, Nathan Hodges, Georgia Suttie and Anita Zanesco on Pitching and Roster Management and last but not least, Stephan Argent, President of Argedia Group and Marketing FIRST Forum partner providing his views of the issues.

Here is what the world is saying about the Top 50 Marketing Management Posts of 2014:

Darren Woolley is simply different. He sees things through a different lens – a lens that is reality based – but way beyond conventional wisdom. He is one of the most practical, insightful thought leaders in the marketing community. If you want a different answer, link up with Darren. As such, he is a must read for everything he writes – and especially the “Top 50 Marketing Management Posts of 2014″.

Bob Liodice, President & CEO, Association of National Advertisers (ANA), USA

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2013: TrinityP3’s Top 50 Marketing Management Posts

Strategic Marketing Management and Marketing Procurement continues to grow in prominence as the challenges of measuring return on marketing investment and the desire to improve marketing efficiency grows across every category and every market.

The TrinityP3 blog is evidence of this growth with consistent growth of readers by more than 300% per year each year since 2011. The “Top 50 Marketing Management Posts Of 2013” is 200 pages covering the most popular topics in the category.

It includes storytelling, strategy and collaboration from Shawn Callahan (Anecdote), content strategy by Craig Hodges (King Content) and pricing strategies from Jon Manning (Sans Prix, Pricing Prophets), plus marketing perceptions from Jon Bradshaw (Brand Traction) and great insights on innovation, creativity and collaboration from Andrew Armour (Benchstone Limited).

Plus there are fabulous insights and stories by TrinityP3’s Founder and Global CEO, Darren Woolley, Nathan Hodges, Nick Hand and Esther Selvanayagam. There is Mike Morgan on SEO, social media planning and content strategy. And Stephan Argent (Argedia Group) a founding member of the Marketing FIRST Forum.