2017: Darren Woolley’s Top 50 Marketing Management Posts
Now in its fifth year, the 2017 “Marketing Management Book of the Year” is more than 350 pages covering the hot topics and issues of marketing, media and advertising. It is a must read for any marketer, marketing procurement, marketing technology and advertising agency grappling with the fast-paced environment of today’s marketing. This edition is proof the issues of marketing management continue to grow in popularity and prominence amongst the marketing, procurement and the advertising industry.
Covering a wide range of hot marketing topics from: media transparency, marketing technology, data analytics and digital marketing to advertising roster management, marketing procurement, optimised production and everything in between.
All the contributors, from within TrinityP3’s consulting team and guest contributors are subject matter experts with at least 10 years hands on industry experience, giving practical insight into the complex world of marketing, media and advertising management.