The New TrinityP3 Marketing Management Book – 2017 Edition

Darren Woolley’s Top 50 Marketing Management Posts of 2017

Now in its fifth year, the 2017 “Marketing Management Book of the Year” is more than 350 pages covering the hot topics and issues of marketing, media and advertising. It is a must read for any marketer, marketing procurement, marketing technology and advertising agency grappling with the fast-paced environment of today’s marketing. This edition is proof the issues of marketing management continue to grow in popularity and prominence amongst the marketing, procurement and the advertising industry.

Covering a wide range of hot marketing topics from: media transparency, marketing technology, data analytics and digital marketing to advertising roster management, marketing procurement, optimised production and everything in between.

All the contributors, from within TrinityP3’s consulting team and guest contributors are subject matter experts with at least 10 years hands on industry experience, giving practical insight into the complex world of marketing, media and advertising management.

Here is what the world is saying about the Top 50 Marketing Management Posts of 2017:

It takes a village. It seems that almost everything in life does. Darren’s strategic approach in capturing the marketing village speak in Top 50 Marketing Management Posts is what one may call, book brilliance! As busy professionals, you can quickly scan hot topics, gain key insights, and find yourself in a thought provoking, creative space which leaves you with great nuggets to help answer the often pondered question by all at some point, “what next?”. Trinity P3 nailed this one. A must read!

Mary Ann Brennan, Senior Director, Global Procurement, Mattel Inc. 

Darren brings real insight and great clarity to complex marketing challenges. He has a real empathy for the issues facing clients and agencies and a deep knowledge of brand and technology. The Top 50 Marketing Management Posts are a reflection of this thinking, providing concise, relevant and challenging views on a discipline, which is moving rapidly.

Julian Dunne, Head of Marketing and Insights, Australian Football League

The “Top 50 Marketing Management Post book” has not only become my bible, but also a great reference to share amongst my Procurement Marketing Peers. If you are after a straight to the point, insightful and sometimes though-provocative book, this is the one. These compilations of blog posts are not about theory but, tangible and pragmatic tools/concepts delivered from an objective standpoint.

Karène Tialeu, Purchasing – Marketing Services – L’Oréal UK & Ireland

Buy the book TODAY

Paperback Edition – AUD 17.95

Buy your copy here

eBook Edition – USD$4.99

Download the eBook now from  Amazon  |  iTunes  |  Kobo  |  Amazon Kindle  |  Barnes & Noble  |  Bookworld

 

Darren Woolley’s Top 50 Marketing Management Posts of 2016

Going from strength to strength, this year’s “Marketing Management Book of the Year” is more than 270 pages covering the hot topics and issues of marketing, media and advertising. It is a must read for any marketer grappling with the fast-paced environment of today’s marketing. This is the fourth year that TrinityP3 has published the Top 50 Marketing Management Posts and 2016 is proof the issues of marketing management continue to grow in popularity and prominence amongst the marketing, procurement and the advertising industry.

Covering a wide range of hot marketing topics from media transparency and digital marketing to advertising roster management, marketing procurement, optimised production and everything in between.

All the contributors are subject matter experts with more than 10 years industry experience, giving practical insight into the complex world of marketing.

Here is what the world is saying about the Top 50 Marketing Management Posts of 2016:

2016_bookDarren always brings a level of clarity to a sector that is often unnecessarily overcomplicated. His posts target many industry-accepted practices offering informed, alternative views to what could be possible. His posts are a great source of where our industry has to head to remain relevant to the people who really matter – the customers who make the decision everyday to purchase and or stay with the brand we are marketing

John Moore, Marketing Director, Bupa Australia & New Zealand

Every engagement with the TrinityP3 team is thought provoking as they often have a fresh perspective, challenge the status quo and ask the difficult questions and the publication of the Top 50 Marketing Managements Posts is no exception

Heidi Knight, Director Procurement Marketing, Unilever

Buy the book TODAY

Paperback Edition – AUD 17.95

Buy your copy here

eBook Edition – USD$4.99

Download the eBook now from  Amazon  |  iTunes  |  Kobo  |  Amazon Kindle  |  Barnes & Noble  |  Bookworld

 

Darren Woolley’s Top 50 Marketing Management Posts of 2015

With over 240 pages, this year’s Marketing Management Book of the Year is a must read for any marketer grappling with the fast-paced environment of today’s marketing. This is a third year in a row that TrinityP3 has published the Top 50 Marketing Management Posts of 2015 and it continues to grow in popularity and prominence amongst the marketing, procurement and agency industry.

Covering a wide range of hot marketing topics from digital marketing to agency management, procurement, production and everything in between.

All the contributors are subject matter experts with more than 10 years industry experience, giving practical insight into the complex world of marketing.

 

Here is what the world is saying about the Top 50 Marketing Management Posts of 2015:

TP3020_Top 50 2015_Cover_323x500I consider theft a great compliment and I admit that I’ve been stealing great ideas from Darren Woolley for years. Darren’s unique and forthright
industry perspective comes from a deep understanding of the needs of both advertisers and agencies. It is rare to get such an insightful holistic perspective on the issues and opportunities that shape today’s fast paced marketing industry.

Peter Levitan, Author of “Buy this Book. Win more pitches” and Boss, Peter Levitan & Co.

Buy the book TODAY

Paperback Edition – AUD 14.95

Buy your copy here

eBook Edition – USD$5.99

Download the eBook now from  Amazon  |  iTunes  |  Kobo  |  Amazon Kindle  |  Barnes & Noble  |  Bookworld

 

Darren Woolley’s Top 50 Marketing Management Posts of 2014  

This year’s Marketing Management Book of the Year has over 200 pages covering the most popular topics in the category. Including contributions by Debra Giampoli, Global Director of Agency Relationships at Mondelez on the agency selection process, David Little, International Procurement Specialist on Marketing Procurement, Craig Hodges, Founder and CEO of King Content on Content Marketing Effectiveness and ‘The Buyer’ on decision making and procurement.

Plus there are a huge range of topics from the TrinityP3 past and present in posts by Darren Woolley, TrinityP3 Founder and Global CEO, Stephen Wright and Stephen Benrad on Media, Anton Buchner on Data and Digital, Nathan Hodges, Georgia Suttie and Anita Zanesco on Pitching and Roster Management and last but not least, Stephan Argent, President of Argedia Group and Marketing FIRST Forum partner providing his views of the issues.

Here is what the world is saying about the Top 50 Marketing Management Posts of 2014:

TP3013_BlogBook_CoverImage_181x283Darren Woolley is simply different. He sees things through a different lens – a lens that is reality based – but way beyond conventional wisdom. He is one of the most practical, insightful thought leaders in the marketing community. If you want a different answer, link up with Darren. As such, he is a must read for everything he writes – and especially the “Top 50 Marketing Management Posts of 2014″.

Bob Liodice, President & CEO, Association of National Advertisers (ANA), USA

Buy the book TODAY

Paperback Edition – AUD 14.95

Buy your copy here

eBook Edition – USD$5.99

Download the eBook now from   iTunes  |  Copia  |  Kobo  |  Goodreads  |  Oyster  | Ciando  |  Amazon Kindle  |  Barnes & Noble  |  Bookworld

 

TrinityP3’s Top 50 Marketing Management Posts Of 2013

Strategic Marketing Management and Marketing Procurement continues to grow in prominence as the challenges of measuring return on marketing investment and the desire to improve marketing efficiency grows across every category and every market.

The TrinityP3 blog is evidence of this growth with consistent growth of readers by more than 300% per year each year since 2011. The “Top 50 Marketing Management Posts Of 2013” is 200 pages covering the most popular topics in the category.

It includes storytelling, strategy and collaboration from Shawn Callahan (Anecdote), content strategy by Craig Hodges (King Content) and pricing strategies from Jon Manning (Sans Prix, Pricing Prophets), plus marketing perceptions from Jon Bradshaw (Brand Traction) and great insights on innovation, creativity and collaboration from Andrew Armour (Benchstone Limited).

Plus there are fabulous insights and stories by TrinityP3’s Founder and Global CEO, Darren Woolley, Nathan Hodges, Nick Hand and Esther Selvanayagam. There is Mike Morgan on SEO, social media planning and content strategy. And Stephan Argent (Argedia Group) a founding member of the Marketing FIRST Forum.

Top 50 Marketing Management Posts Of 2013

Paperback Edition – AUD 14.95

Buy your copy here

eBook Edition – USD$5.99

Download the eBook now from  iTunes  |  Kindle  |  Kobo  |  Sony  |  Weltbild  |  Amazon UK  |  Barnes & Noble  |  Bookworld