Marketing Transformation Consulting

To successfully integrate with the goals of an organization and deliver accountable value, it is often necessary for marketing functions to transform. An agile marketing transformation program requires optimized Structure, Strategy, Process and Capabilities, working together to deliver.

TrinityP3 advises marketing teams on transformation projects of all shapes and sizes.

  • Via deep dive discovery in your marketing team and your broader organization, we uncover and identify problems, challenges, capability gaps and opportunities
  • We work with marketing teams to help define operational strategy or assess current strategic plans.
  • We help optimize internal structures to provide more effective outputs and interface with internal stakeholders
  • We develop workflow prioritization frameworks using proprietary methodology that embeds stronger and more effective process across your marketing team
  • We advise on technology partner selection and martech optimization.

Our experience and objectivity come to the fore when working with you to build your business case and advise your C-Suite. Our unrivalled frame of reference across organizations of all shapes and sizes, coupled with our proprietary data and tools, brings fresh and tailored thinking that will optimize your transformation program and delivery.

To contact us about Marketing Transformation, click here.


I have worked with Trinity P3 on several projects, the most recent being a full commercial review of an incumbent media partner. As a university we review large commercial contracts systematically, however, we needed to ensure we could do this without the disruption of a full pitch. We approached Trinity, because of the confidence we have in their knowledge and expertise in market. Within 6 weeks a full market review was carried out with written recommendations. The process created minimal disruption to the team and provided critical benchmarks and evaluations, which ultimately gave us confidence to negotiate and renew our partnership.

Kate Jennings
Director Brand & Marketing
Curtin University

I enlisted the services of Trinity P3 to perform a financial benchmark on an advertising agency. Prior to this, I had already engaged the agency for a strategic project. Instead of going through a lengthy pitch process involving multiple agencies for the creative execution, I approached Nick and his team to conduct a cost benchmark. The resulting report and analysis were impressively thorough, providing valuable insights that helped me make well-informed decisions during negotiations. I wholeheartedly endorse Trinity P3 for their professionalism and dedication to delivering actionable results promptly.

Anthony Dumont
Director of Brand & Marketing
Team Global Express

We engaged Trinity P3 to conduct an efficient yet robust media agency selection process across ANZ markets. We had a tight brief and I’ll be honest, high expectations of a new media agency – in all, I can safely say that Trinity P3 enabled us to conduct a fast and fair process.

What was of particular value for us as a client was the nuance Trinity P3 presented in their benchmarking, their adaptable approach to the process we wished to run and finally, the overall commercial common sense they brought to the process. On this latter point, the contract and fee templates were very helpful to educate our internal teams, as it is often the case that there is no specific media services agreement to hand.

Where did we end up? With a new media agency that is right sized for our current stage of growth and a motivating, performance related fee model for our new media agency partner. This would not have been possible without the guidance of Stephen and the team at Trinity P3.

Liam Loan-Lack
Head of Marketing
CMC Markets, APAC & CAN

Darren and Trinity P3 recently spent time with our agency to provide a fresh perspective on our positioning and value proposition. The feedback was equal parts honest, tangible and encouraging. We left our session together with two priceless gifts: (1) clarity on our path forward and (2) conviction that we are moving in the right direction. Our entire leadership team is invigorated! I highly recommend Trinity P3 to any agency that needs to take its story to the next level. Thanks, Darren!

Katie Newman
Chief Marketing Officer
No Fixed Address, inc.
carolyn bendall

I engaged David Angell and the TrinityP3 team to assist Swinburne in leading a closed account review for the provision of media strategy, planning and buying services in 2022. We had a strong and highly productive relationship in place with the incumbent provider, however after five years we needed to benchmark the pricing and services, and I was also keen to gain feedback from both sides on what we could do to make the partnership even better.

TrinityP3 produced a comprehensive report, structured with clear, actionable insights, which enabled a very smooth contract renegotiation process. Due to the deep expertise and objectivity that TrinityP3 brought to the table, we were able to focus our efforts on the areas that needed attention, and ensure the new contract was fit for purpose, competitive and supported the growth of an already strong partnership – without the time, effort and cost of a full market process.

Thanks to David and team for their professionalism, integrity and expertise.

Carolyn Bendall
Chief Marketing Officer
Swinburne University of Technology

joanna obryan

Trinity P3 was a great partner during our latest pitch. Throughout the process, they kept us highly informed which led to positive outcomes for both our agency and the client. Their thorough brief documentation, clear communications about the next stages and constructive feedback from key sessions made the whole process feel transparent and engaging. They bring a wealth of experience, insights and integrity that facilitates a well-managed engagement for all parties involved.

Joanna O'Bryan
Head of Solutions
Tanya Moore

We partnered with Trinity P3 for a Digital Marketing tender process. They provided a robust and comprehensive evaluation of the digital landscape while providing invaluable insights and strategic advice along the process.

Anton and the team were great to collaborate with and a pleasure to work with and has set us up to deliver digital marketing excellence.

Tanya Moore​​
Digital Marketing Manager
ESR Australia

Just to say a huge thanks for your time and input in the session yesterday – we got a lot out of it and it has certainly given us some food for thought about how we continue to promote and present the agency.

It was pleasing to hear that we have some good foundations to build on – but you raised some great points that really resonated with us and ones that we will certainly take on-board.

James Fitzjohn
General Manager

I have to commend Kylie and the team at Trinity P3 for running a very tight pitch process – clear, unambiguous, responsive, and supportive throughout. Trinity P3 made our jobs easier as we were not having to second guess the process and meant that we could focus on delivering great work for the client. Ultimately this led to a better outcome for both the agency and the client.

Stuart Jaffray
Managing Director
Green Hat

As a young creative I first benefited from Darren’s experience when he was an Executive Creative Director. In the years since, his feedback, guidance and industry insights have become ever more valuable, as I’ve happily grown various agency businesses and he’s happily told me what we’re doing right and wrong each step of the way! There’s not much Darren doesn’t know about the industry and what clients are looking for. His insights are delivered with clarity, candour and often a good chuckle. He is a true pleasure to work with.

Ben Lilley
Creative Chairman

Our work as an agency with TrinityP3 has been extremely positive. We’ve found a great deal of experience and insight, communicated with objectivity and actionable recommendations, all of which has proved very valuable to our growing agency. In addition to which, the consultants really do get the pressures agencies are under and as such, there’s an integrity and respect to the way they go about their business. I’d highly recommend TrinityP3.

John Vlasakakis
Founder and Head of SEO

We work in an industry where we offer differentiation, but so often get caught in an echo chamber. Darren’s approach to reviewing agencies and what they offer to clients is prefaced with the principles of ‘radical candour’. And when that candour is matched to his depth of experience and insight through years of watching what agencies do, both good and bad; his advice is incredibly valuable.

Anthony Gregorio
Saatchi & Saatchi Australia

Trinity P3 make the pitch process feel smooth, transparent and fair. Expectations are super clear, they’re on hand throughout and they provide valuable feedback so you can learn from the experience. It feels like they have everyone’s best interests at heart.

Ross Berthinussen

If you’re serious about building your agency’s business, talk to David at TrinityP3. He brings truck loads of experience and objectivity that’ll get to the heart of issues and opportunities. All rolled up into an actionable plan. I couldn’t recommend TrinityP3 highly enough.

Dan Ingall
Big Red Communications Group

It’s not often when you run head first into a pitch, that you can do it with calm and a sense that every detail has been well considered. When Trinity P3 are involved, that’s exactly the case. Darren and his team are firm but fair, a genuine delight to partner with and have everyone’s best interests held tightly in the palm of their hands. Their involvement is always for the betterment of ensuring the newly formed relationship off the back of a pitch process will lift the brand and business outcomes for all involved.

Katie Dally
Thinkerbell (Sydney)

We have worked with David at TrinityP3 on a number of engagements through pitch processes and agency consultancy projects for Hatched, and have always thought his and TP3’s integrity to be of the highest calibre. The insights provided through the most recent agency consultancy project were invaluable due to the fact they came from a place of fairness, empathy and great experience in the space which is unrivalled and most welcome.

Jack Byrne
Managing Director
Hatched Media

For anyone looking to get more out of a pitch process, you can’t go past David Angell and the team at TrinityP3. As one of the most experienced pitch consultancies in the country, TrinityP3 provides an invaluable resource for both clients and agencies who recognise the importance of a successful pitch outcome.

Steve O’Farrell
Founder and Managing Partner
The Royals

In the course of a few meetings, Darren helped us clearly distil and amplify our distinctive story. Not only does he have a bulletproof understanding of the industry and what marketers are looking for in Agencies, Darren is a master at getting straight to the heart of what makes an Agency interesting – where their place in the world is. And the fact that he’s a hell of a nice bloke is just a bonus.

Peter Chapman
Managing Director

Trinity P3 has a valuable ability to aggregate how marketers think about their agency appointments. It’s great to have David Angell back in Melbourne – David has provided meaningful feedback on our agency narrative and how we present ourselves to prospective clients, which is helping us to test and refine our thinking. Our recent experience working through a pitch process with Kylie Ridler-Dutton was also very positive – a well-managed engagement for client and agency.

Harry Corsham
Town Square

Darren provides the reality check all agencies need. Our lead had presented credentials and pitched new business many times and on the most part reasonably successful. Darren was able to bring a depth of experience and clarity to the session that was definitely valuable. Although some feedback was a little tough to hear, it just made sense, especially coming from an outside expert that has the benefits of knowing what clients actually think VS say politely. As a team we all agreed and his strong suggestions have implemented.

Martin Patton
Drum Agency

Darren came into The General Store to review the way we tell our story. He was brutal, funny and crazy insightful. I’m pretty sure no one has a more holistic view of the marketing industry. He deeply understands the needs of clients AND agencies. He cuts through the industry’s conventions and hype. And he’s got an entrepreneurial flair that worked well for us as an indie agency. He added a huge amount of value in just two hours.

Matt Newell
Partner & CEO
The General Store

We had a 2 hour session with Darren to review our go to market story; he challenged us and provided honest and upfront advice on how we could improve our narrative by focusing on the existing strengths in our business. His clear and obvious knowledge of our target market gives us the confidence that implementing his recommendations will help us improve our product/market fit.

Nick Murdoch

Hats off to Trinity P3 for running a very professional pitch during the unprecedented challenging times of the COVID19 pandemic.
As everything around us became very uncertain, Lydia and her team adapted quickly to the changing conditions. We were always kept up to date and informed. Even under the stricter restrictions of the Victorian stage 3 lock-down, AJF still felt like we could share our skills, personality and creativity.
Most importantly, thanks to Trinity P3’s involvement we’ve created a campaign that we are very proud of and should continue well beyond these challenging times.

Adam J Francis
ECD, Founding Partner
AJF GrowthOps

Looking for new insights on how we go-to-market, we had Stephan and Darren in for a session to get their reaction to the way we present ourselves to clients. Their help was invaluable. Their comments were provocative, constructive and immediately actionable. No punches pulled. As knowledgeable industry vets steeped in the needs of today’s clients they were able to shake us out of our agency bubble to help us better articulate our narrative.

Matt Shoom-Kirsch
Chief Operating Officer

Having Darren come in and review our credentials inspired a transformational view on how we share our agency proposition, making it more pointed, defining and somehow even more authentic. He doesn’t provide general advice, his feedback was fitting and made for us. Undeniably valuable. The hour we spent together continues to deliver value in every conversation we have with our clients and particularly the conversations around new business.

Chiquita King
Founder & Managing Director
Coffee Cocoa Gunpowder

We knew we had some challenges and some ‘elephants in the room’ that we needed to address at Innocean. We had a successful and longstanding relationship with two sizeable clients and needed to hone our proposition to leverage our strengths. Darren was a huge help in steering us towards a solution that made the most of our experience & capabilities, making it relevant for prospective new clients as well as existing ones and our own people.

Jamie Clift
Group Business Director

We recently engaged Darren to come in for a workshop with our management team in Sydney, and found the 2 hour session immensely valuable. He helped us more clearly understand the commercial landscape facing marketers today, and challenged us in all the right ways to ensure we’re even more focused on delivering what our clients need from an agency.

Matt Robinson
Managing Director

No one has seen more credentials presentations from creative agencies than Darren. We invested in his unrivalled experience to come in and give us feedback on ours and it proved to be a hugely valuable meeting. His clear feedback and no-nonsense approach has helped us better define and tell our story. Nothing beats an objective view and if you want to give your agency the best chance of success, nothing beats a review from TrinityP3.

Jon Skinner
Founder & Creative Partner
The Core Agency

It was refreshing to meet TrinityP3. We got a lot out of our credentials review session with Chris. Switched on. Straight up. They have a great grip of the industry and seem genuinely committed to finding the best outcome for both clients and agencies.

Hazelle Klønhammer
Managing Director
Ugly Sydney

I have worked with Trinity P3 on a number of projects over the years both as a client; and more recently on the agency side of the fence. Throughout all projects they have been fabulous to deal with. Their experience, knowledge and support in guiding clients through the pitch process is second to none; and their professional and fair dealings with agencies is well respected. It’s great to see Trinity P3 investing in experienced and professional talent such as David Angell and Annette Sharp who bring valuable agency knowledge, experience and expertise to TrinityP3 and their clients.

Nickie Scriven
Managing Director Melbourne
ZenithOptimedia Worldwide

Sometimes pitches can be a bit of slog, but the team has really enjoyed working on both briefs and the workshop is a great idea to see if our chemistry works well and to test our responsiveness to issues that clients often face – The team thought it was great, may go as far as to say the whole afternoon was the ‘bees knees’!

Gareth Mulryan
Chief Executive Officer, ZenithOptimedia Southeast Asia & Managing Partner
Performics APAC

Thanks for your management of the process. This has been one of the best run pitches I’ve been involved in. Clear setting of requirements and most importantly, enough time for the agencies to consider and formulate their responses.

Andrew Drougas
General Manager
CHE Proximity

Darren Woolley and TrinityP3 have an understanding of the communications landscape that is second to none. Not only their detailed knowledge of all the players, both agencies and clients, but also of the macroeconomics and other factors driving the industry, and most importantly, how that is changing. As a result, they have an unmatched grasp of the business realities companies are facing, on both sides, and therefore are really well equipped to guide them. Their insights are not only honest, but refreshing and inspiring.

Camilla Cooke
Head of Strategy
Catalyst MDC

Pitching can be an exhausting, time consuming, and emotional process for an agency. So having them well structured, with clearly defined outputs is a must. If I hear a pitch is being ran by Trinity P3 I know it’s going to be a fair and clear process. I have found them to be great to work with – no surprises, enthusiastic, fun and fair.

Adam Ferrier
Chief Strategy Officer

Normally speaking, we are very dubious of pitch consultants and “advisers” to clients re agencies. Usually these so called agency experts are not good enough to hold top jobs in agencies and furthermore their experience is in general very limited. This leads to bad advice for the client and frustration for the agencies. This is simply not the case with TrinityP3. We have nothing but respect and when they are advising clients on a pitch or selling services for clients, we know everyone is going to win.

Tom Dery
Executive Chairman Asia, Pacific and US
M&C Saatchi

When a Client appoints an Agency its for far longer than the 3 hour glamour presentation that won on the day. That’s why the Agencies who matter want to deal with consultants that they believe understand the business of media, what genuinely differentiates sayers from doers, and who promote a fair and equitable Client / Agency relationship. P3 understand the challenges and opportunities of an evolving contemporary landscape, what it really takes to deliver, and how to encourage a fair and respected partnership from day 1.

James Greet
Mindshare Australia

(Video transcript)
I think from any creative agencies point of view just the idea of pitching is really a difficult one to get your head around because the business has become sufficiently complicated in terms of the moving parts that make up marketing these days.
That everything we do in our entire approach at D5 is all about collaboration, it’s not about pulling rabbits out of hats and to a large extent pitches are about pulling rabbits out of hats so it’s a totally false situation because you try to convince yourself and the client that you guys can work really well together but a lot of the time the process doesn’t allow you to work together so one of the things that actually for me was quite refreshing on this pitch we just did with the guys at P3 is, it wasn’t about pulling rabbits out of hats it was actually about a step by step process just getting to know whether we liked each other first of all, whether we could just share the sense of humor, share the point of view on the business and then started to dig into how we would interact and how we would work together and it’s amazing because pretty soon I think we both started feeling some really serious chemistry.
For me that’s always the biggest problem with pitches is you walk out going I have no idea whether they liked us or hated us. You know which is a kind of crazy situation but we actually knew through the protracted kind of stages we actually were never in that situation.
We’d walk away saying, I think that went really well or I think we need to amp up this side of the conversation but we were never unclear about where we were. Especially for a fairly small agency like us that’s important because there is a lot of physical investment for us going into a pitch. It’s not something we do lightly.

David Nobay
Creative Chairman

Starcom and myself have worked extensively for client relationship and pitch assignments. TP3 have a proven track record in creating best practice client and agency relationship. Employing a collaborative and fair approach to developing sustained client and agency engagements. I endorse their approach and are available for a further reference.

Chris Nolan

We have been involved in a number of pitches which have been run and facilitated by TP3 and in all cases have been hugely impressed with the manner and value that TP3 has conducted them. Win, lose or draw, TP3’s involvement has enabled Media Brands and the respective client to work through the process in an effective and outcome oriented fashion. TP3 are clear market leaders in their field.

Henry Tajer
Media Brands

Michael Rebelo
Saatchi & Saatchi

MEC has participated in a number of Client pitches that have been managed by TP3. They are extremely professional in the way that they manage these Client reviews, from the briefing, response to questions, what is required from the agency, the logistics and finally always providing beneficial feedback whether one has been successful or not in winning the business. With pitches being quite stressful for Agencies, it is always very helpful when the process is well managed — and, TP3 are the best in class when it comes to this.

Peter Vogel

Of all the pitch consultants we work with, TP3 are the best. They stand alone with a unique collaborative approach during the selection process – this enables the clients and the agency to work together as they would in the real world.

Mat Baxter
UM Australia

(Video transcript)
I just wanted to say a few words about TrinityP3 and Darren and we’ve had a long association over the last ten years with him and his crew and what we’ve found is that they really did help us in many of our pitches.
We built sustainable relationships and interestingly some of the best relationships that we’ve got within Y&R to this very day are from pitches that were run by Darren and his team of people and the thing that we’ve found is that the basis of all of those tight relationships is around fair remuneration and equal partnership with our clients and accountability and we feel the pressure to deliver everyday but its based on transparency and us doing the right things.
So I cannot recommend them highly enough and they’re a very good outfit and they do the right thing by both the client and the agency. Thank you.

Hamish McLennan
Chairman & Global CEO

What makes TrinityP3 unique is they know both sides of the business – and seek to find agency and clients that will work really well together over the long term. We have won pitches and lost pitches that TrinityP3 ran – whatever the result we always felt fairly treated and well-informed every step of the way. They have absolute integrity – and no one pulls the wool over Darren Woolley’s eyes. After the pitch Darren and his team maintain an interest in ensuring the partnership continues smoothly. Whenever we are invited to a pitch
involving TrinityP3 we always know it will be well run, fair and we will have to deliver every step of the way to win.

Matthew McGrath
Young & Rubicam Brands

(Video transcript)
We’re in the ad game and its our job to grow our business and the way we do that of course is by winning new business pitches.
I’ve worked with TrinityP3 over a number of years. Probably since they first started working in this field and I have to say I’ve always been an advocate for the role of businesses such as TrinityP3 and I am very strong on Darren and his team, the systems they have in place and the process that they ask the agencies to go through.
Most importantly of all I think its incredibly efficient. It’s a very efficient way to do it on both the clients side, its very efficient for the client equally its very efficient for agency and I’ve perhaps most importantly found it to be fair and in this game, as you know its highly competitive, there are lots of people all wanting a piece of the action and I think most critically of all if you can go through a process that TrinityP3 takes you through you leave it having a sense that its been fair.

Russel Howcroft
Y&R Brands

As an agency group that takes part in numerous pitches, we look forward to pitch processes run by TP3. Why? They are professionals, timely and above all fair every time. As pitch consultants, any client should want nothing less.

Leigh Terry
OMD Group Australia

We like it when TP3 run a pitch as we know it’s going to be professionally managed. It will be clear what the process and expectations are and that the client will be getting an objective and balanced view on the pitch process from the team at TP3.

John Preston
Match Media

(Video transcript)
We’ve worked with TrinityP3 for a number of years across a range of clients, predominately on the benchmarking, cross benchmarking side of things and we’ve always found them to be tough but very fair and I think where they stand out is they have a great market understanding, they take into consideration a whole range of factors when determining whether or not we as an agency have done a good job or not.
I think in comparison to some other entities where it’s fairly one-dimensional CPM or CPT bench marketing, they look at market conditions, they look at the quality of the buyer and as I said they’ll look across a broad range of issues that the agency was facing, collaborative with us to discuss what could have been done differently or better and also collaborative with the client so everyone’s in the room trying to improve the product and I think that makes for a better outcome for all parties.

Peter Horgan
Managing Director
OMD Australia

(Video transcript)
I think the starting place for a solid remuneration agreement is a well-defined scope of work. We’ve worked with TrinityP3 on three clients and three remuneration deals and on each occasion we’ve got a very well defined scope of work which means we know exactly what services we’re delivering and how much labor is employed to deliver that work and we find that that has benefited the agent client relationship because there is no doubt that we’re actually being paid fairly for the work that is being delivered.
Now I think that this is an approach that is really important not only for the agency but also for the client relationship. I think where there’s not a clear scope of work agreed up front there’s always that sickening feeling after twelve months that you’ve actually delivered more work then you’ve been paid for and that puts a bit of tension on the relationship and the best way to overcome that is actually sitting down and defining that scope of work up front.

Mark Green
The Monkeys

I’ve known Darren Woolley for many years and have been in a number of TrinityP3 pitch processes. They are incredibly fair, even handed, thorough and professional in their approach. They set a very high standard.

Simon Rutherford

In our dealings with Darren, we have found him to be fair and equitable to both agency and client. In addition to this, he has provided us with feedback that has improved the way we position TMS to both existing and new clients.

Andrew Lamb
Managing Director

From an agency point of view there’s often a degree of cynicism about the role of “intermediator”. However TrinityP3 genuinely do orient themselves in commercially viable solutions for sustainable clients and agency partnerships. They focus on getting the right relationships, right people and the right terms. They are smart enough to know that if all these ingredients aren’t dead right, then the partnership is doomed from the outset.

Paul Williams
Group CEO
Belgiovane Williams Mackay

(Video transcript)
I’ve just been through pitch process with TrinityP3 and it was a really good process and the best way of describing it is robust and probably an unusual way of describing it was that there were good manners throughout the whole process.
Everyone felt that they were being honestly spoken to, communicated with when the issues needed to be communicated and there was a sense of fairness that I thought removed any need to do anything but just attack the problem and throw ourselves completely into the pitch.
he client wasn’t kept at arms length, there was an intimacy in the process and I think an ability for us to get to know the client and that’s the key thing. If you can read the client well and not feel that there’s interference and not feel that there is that slight distance.
You’re never going get the result you want because you’re not getting a good exposure. So I enjoyed the TrinityP3 process and I’d happily do it again and I think it is the model for how to pitch for business in this new age and I’d recommend them.

Sean Cummins
Executive Director

(Video transcript)
We’ve worked with the guys at TrinityP3 on quite a few pitches and processes and for us it’s always been fantastic.
One of the things that I find in pitches that work against good agencies is that they can become like arranged weddings, you don’t get to get under the skin of the client, the client doesn’t get to really understand what the agency can offer and the quality of the people.
The process that TrinityP3 puts in place forces that to happen through workshops and high levels of engagement, so for us we always go into that with a greater sense of confidence because the agencies can’t hide behind a hype reel, you are what you are in the room for half a day or through the strategic workshop, and in that process the good agencies will win out more times than they lose out so we are in many ways enthusiastic when TrinityP3 are actually involved in a pitch, rather than thinking the other way so.
I think they run it very well, we’ve won some pitches through TrinityP3, we’ve lost some through TrinityP3, but we’ve always come out at the end thinking it was run well, that we had a real chance to put our best foot forward and that the client has made a valid and well thought through decision.

Andy Pontin
Clemenger BBDO Australia

(Video transcript)
I’ve been through the pitch process with TrinityP3 twice now. The first time was for Vodafone where we were unsuccessful though we got to the final stages and most recently we were successful on the IAG pitch review.
Obviously I’ve worked with a number of consultants and been through different ways of clients conducting pitches. I think of all the processes we’ve been through the TrinityP3 process thus far has certainly been the most rigorous, I think its fair to say and the most complete pitch process we’ve been through and why I think its good, because I’m trying to see it from both sides.
The agency side as well as if I was a client, which way would I want to go? What’s good about it is you really do get to get under the bottom of the agency cause its not just all about smoke and mirrors final polished presentation.
You actually get to see the dynamics of the team you’re going to be working with and it’s very hard to master that when you are literally spending an intense day with that client. So from a clients point of view, you know you get to see the thinking but you get a sense of the chemistry and you get a sense of the dynamics between the team and good clients will very quickly sniff out those agencies pretending they are for real.

Paul Bradbury

(Video transcript)
What I think makes TrinityP3 different and better is the fact that they pick great people and they’ve got a great process.
So the people working for TrinityP3 are professional, they come from blue-chip marketing backgrounds and what I particularly appreciate is the fact that they’re objective about the process, and that means that they don’t bring subjectivity to any decision making that allows you to get confused.
You need to work out for yourself what the client feedback is. Process wise I think the two stage process they go through, where firstly you go through a workshop prior to actually developing creative work is the invaluable one, both from an agency and a client’s perspective because you get to see us working as a team, and seeing us for who we really are and seeing dynamics between different members of the staff, rather than stage managing everything, so it’s a much more realistic appraisal of the potential working relationship, which we think gets to a mutually better working place.

Jon McKie
Managing Director

It’s easy to say ‘we couldn’t have done it without them’, but when it comes to building our brand campaign, we truly could not have done it without Lydia and the Trinity P3 team. What TrinityP3 does to orchestrate, facilitate and adjudicate across the entire agency selection and creative process is incredible. The value they add comes from completely understanding the desired outcome, curating an agency list that will get you there and working alongside you every step of the way to make it happen. They have seen everything there is to see and use their unrivalled experience to navigate you through what could be an arduous process.

TrinityP3 is a highly respected group of professionals, having them by your side keeps agencies on their toes, and gets you the best outcome. An investment in Trinity P3 is returned many times over.

Ryan Gracie
Chief Marketing Officer

TrintyP3 were appointed to manage our recent creative pitch. I was incredibly impressed by their professionalism and knowledge, supporting us through a rigorous process. TrinityP3’s expertise and independent guidance allowed us to make the best decision which will allow our brand to continue to grow and transform. The TrintyP3 team went above and beyond throughout the pitch process and I would absolutely recommend them.

Michelle Zoontjens
Brand Project Manager
The Royal Automobile Club of WA

TrinityP3 partnered with Optus during a creative tender process. They are brilliant at navigating the needs of both agency and client, and finding ways to optimise the relationship in a way that drives great outcomes for all. TrinityP3’s positivity, proactive approach and expertise was extremely valuable throughout the process. They have a talent for cutting to the chase and communicating with purpose. The icing on the cake is that the consultant we worked with is simply a really nice person to deal with.

Angela Greenwood
Director, Acquisition & Customer Marketing

I literally cannot imagine how challenging our media pitch would have been without the support of David and the team at Trinity P3. The level of guidance and expertise we received was second to none and he helped us navigate the process at every step of the way, providing us with considered and helpful advice without ever steering us in a particular direction. David is incredibly knowledgeable and experienced and worked seamlessly with our Marketing, Executive and Procurement teams – the latter described it as one of the smoothest and most efficient tenders they’d experienced. Media pitches are complex beasts, but having Trinity P3 on board made the job of finding the right agency partner a much simpler process than if we’d chosen to manage it ourselves.

Jude Leon
Head of Integrated Marketing Communications
Australian Red Cross Lifeblood

In our search for an agency to help us refresh the brand and create greater awareness of our purpose in the community, we were clear that we wanted an agency that would be as passionate about our mission as we are. David and his team at TrinityP3 introduced us to several excellent agencies who were passionate about our mission, which made our decision hard. The process they led us through was rigorous but always engaging, and together with their support and advice gave our team confidence our selection was the right one.

Gordon Botwright
St John Ambulance Victoria

We engaged TrinityP3 to manage our creative tender and to provide a commercial assessment of our media agency relationship, and they more than delivered on both. The level of talent on our eventual agency shortlist made it hard to choose, but the TrinityP3 team was always there with sound, independent advice to ensure we ended up with the best-fit partner. The level of financial and industry insight they brought to the commercial assessment was invaluable.

Deborah Woodford
Head of Marketing
Credit Union Australia Limited

The TrinityP3 team managed our media tender process from start to finish with expertise and efficiency. Their industry knowledge, financial insights and benchmarking tools added value at every stage, and they ensured that the result was exactly the right one for the Aussie brand and business.

David Smith
Chief Customer Officer

TrinityP3 have been a true strategic marketing partner for the transformation of our creative agency roster and ensuring alignment between marketing strategy and delivery capabilities. We have gone from over a hundred buying points and limited brand governance to a holistic approach with strong oversight.

Anita Head
Director, Marketing
The University of Adelaide

Undertaking any large-scale procurement process within a University environment is an extremely complex and time-consuming matter. It’s also critical that you get it right, as you are left to live with those decisions and work with your new partners for a number of years.

We partnered with TrinityP3 to simplify the complex and help us explore a vast array of agency combinations to find the perfect match for our needs. We were looking for a new breed of creative and media agency partners that could help us transition from a local marketing strategy to a global marketing strategy. We needed agencies that were data-driven, customer-centric and digital first. Agencies that would drag us forward and lead us into a new era of marketing.

From the initial scoping meetings and workshops, to the last pitch presentation and final close-out calls, Nathan, David, Anita from Trinity P3 delivered every step of the way. They were extremely professional, knowledgeable and helpful. We’re thrilled with the outcome and we look forward to working with our new partners as we embark on our new global mission. I wouldn’t hesitate to recommend or use the TrinityP3 team again.

Ty Hayes
Chief Marketing Officer
Curtin University

With our business moving to new ownership, the time was right to review our partner network. With such iconic brands as Vegemite and Bega in the stable, it was imperative that we used a best in class supplier who would treat our pitch with a high level of professionalism, confidentiality and respect.

We engaged David and the team at TrinityP3 to challenge our thinking with a diverse group of agencies as part of the pitch. After immersing into our business, our brands, our marketing principles and our team culture, David presented us with a group of agencies that all matched the brief in different ways.

We then went through a process that included Chemistry, Strategy Workshops and ultimately Creative Presentations with David guiding and challenging us along the way to ensure we stayed true to our brief. The end result – an agency that challenges us with unique ideas, fantastic strategic thinking and a focus on the things that matter most to our business. I couldn’t be more pleased with the process that TrinityP3 led for our team at Bega and highly recommend David and the team whenever you are thinking of making a key decision on choosing partners for your marketing team.

Ben Hill
The Marketing, Innovation & Corporate Affairs Director

We worked with TrinityP3 to define the changing needs of our marketing and our requirements we have of our agencies. They were then able to design for us a number of agency roster models available to us based on their extensive global industry experience that we could discuss and consider. We landed on a holding company solution that would help to future proof our needs and address our geographic challenges. TrinityP3 then helped us go to market to find the best fit for purpose solution. Their industry knowledge, market expertise and professionalism meant we were able to achieve this with minimal disruption. I would recommend the TrinityP3 team for any marketer looking to optimise their agency roster to meet their current and future marketing needs.

Nichole Banks
General Manager
Marketing & Brand at Bankwest

We engaged TrinityP3 to help us navigate our Group media review and benefited greatly from the experience and resourcefulness of the team. With five leading Australian retail brands participating in the review, TrinityP3 devised a bespoke approach encompassing our wants and needs. TrinityP3 were diligent in reviewing the process with the team to ensure that all of the bases were covered and that we understood the reasons for each step. Several very long days were put in as deadlines loomed, and TrinityP3 were tireless in their commitment and invaluable in their guidance. In the future, if we need marketing consulting firm‘s help, we’d be pleased to have David and the team in our corner.

Krishnan Vimal
GM of Procurement
Steinhoff Pepkor

I wanted to thank you on behalf of Harris Scarfe for the very professional job you did in leading us through our media agency evaluation and review process, in complex circumstances.
It’s a fantastic advertisement for TrinityP3 that we got there, as quickly as we did, and with such a clear and simple outcome at the end of the day. On a personal note, it’s been a pleasure dealing with you.

Simon Burrett
General Manager Marketing
Harris Scarfe

David and the team added proven value to our agency selection process with in-depth industry experience and a results driven approach. Trinity P3 have been a highly professional and reassuring in a complex and business critical process.

Adam Jackson
ANZ Marketing Director

We engaged TrinityP3 in a consultative capacity to contractually and financially assess our current relationship with a key marketing supplier. The process, service, objectivity and quality of advice we received was exceptional, and has set us up to deliver significantly improved performance and value. I would not hesitate to recommend TrinityP3.

Toby McKinnon
GM Marketing
Bank of Queensland

The TrinityP3 team provided invaluable industry insight and strategic consideration in the process of reviewing our data and digital investment strategy. It was this insight and advice that allowed us to quickly identify the opportunities and requirements we needed to be able to move forward. We would happily engage with TrinityP3 for their advice and knowledge when considering future marketing opportunities.

Mark Hassell
Chief Customer Office
Virgin Australia

With content marketing an increasingly important component of VisitCanberra’s marketing program, it is vital we are equipped and structured to manage our efforts effectively. VisitCanberra engaged TrinityP3 to conduct a review of our content marketing eco-system, looking at key facets across our people, processes, technology and culture. Anton and his team have been a pleasure to work with, and their recommendations will help ensure we are on track to meet our commercial targets.

Kelly Ryan
Group Marketing Manager

Simplot Australia asked TrinityP3 to lead a creative agency review process, with a view to establishing the best route forward for our brands in this key area of marketing.
Through various challenges along the way, TrinityP3 has always been on hand with expert advice, opinion and data-driven analysis. The thoroughness of their approach has enabled us to gain confidence in our choice. The team have gone above and beyond in their support of our marketers and procurement stakeholders, and in the management of the project as a whole. Consequently, the value generated for Simplot by having TrinityP3 involved has been significant. I wouldn’t hesitate to recommend TrinityP3 as market leaders in the field.”

Suzanne Harman
GM Marketing & Frozen Foods
Simplot Australia

Mitsubishi Motors Australia Limited was requested by the MMC global office to enter a creative agency review process that was thorough and objective in its approach.
Trinity P3’s professional and well managed step by step approach was invaluable in achieving these key requirements.

Darrell Jacobs
Head of Marketing

With agency structures becoming ever more fragmented and complex, Honda engaged Trinity P3 to undertake a review of our media partner; which also included an assessment of the general health of our client/media/creative relationship. Trinity P3 were able to deliver strong insights into our current state, and importantly, solid recommendations targeting improved efficiency and effectiveness. Given the analysis was based upon functional experience and objectivity, we are confident our business will be stronger as a result.

Scott McGregor
GM of Customer & Communications

I’ve been involved in selecting agency partners for over twenty years and I have been extremely impressed with the knowledge, professionalism and integrity demonstrated by TrinityP3 during our recent pitch. They guided us through a rigorous, holistic process and proved to be an invaluable source of advice to myself and my team. TrinityP3 has delivered a great return on investment to Monash University.

Margot Burke
Monash University

We engaged Trinity P3 to help get our customer management back ‘on-track’. Although we pride ourselves on being customer-centric we had slipped into a silo based view of all the customer touchpoints. Trinity P3 was engaged to help us with best practice agency support, internal working arrangements and end-to-end customer management. The process gave us the perfect opportunity to pause and then refresh our go-to-market strategies. Trinity P3 were instrumental in pulling together all the internal and external parties and coaching us to a best practice outcome that was fit for our purpose. Throughout the process Trinity P3 demonstrated their broad knowledge, leadership and critical planning ability.

David Scribner
Chief Executive
Virgin Mobile Australia

Working with TrinityP3 on reviewing the design of our Group Marketing structure and function provided a fresh viewpoint informed by their extensive market experience both across the APAC region and the globe. They provided a detailed framework for identifying the strategic drivers and then a process to specifically allocate the resources needed to effectively deliver both the immediate and longer term Group Marketing needs of the bank.

Louise Eyres
Group GM Marketing

I have worked with Trinity P3 on a number of projects over the years both as a client; and more recently on the agency side of the fence. Throughout all projects they have been fabulous to deal with. Their experience, knowledge and support in guiding clients through the pitch process is second to none; and their professional and fair dealings with agencies is well respected. It’s great to see Trinity P3 investing in experienced and professional talent such as David Angell and Annette Sharp who bring valuable agency knowledge, experience and expertise to TrinityP3 and their clients.

Nickie Scriven
CEO Australia
ZenithOptimedia Worldwide

TrinityP3 brought valuable market knowledge and specialist experience to bear on our media agency project. Their work added significant value to Officeworks and helped us in delivery of a strong and improved business outcome.

Karl Winther
GM Marketing

We engaged TrinityP3 to conduct a wide-ranging assessment of our current media agency operation, product and process, performance, remuneration and contract structure. The work we received – both the report and the detailed discussion of that report – was highly professional, completely objective and extremely thorough. TrinityP3 provided a depth of experience and expertise which has delivered real value to my business; I wouldn’t hesitate to recommend them.

Jamie McDougall
Global Head Media Strategy
Michael Hill Jewellers

Feedback from the business has been overwhelming positive, particularly around the structure and professionalism provided us. Would love to work with you again.
As it has been the first time our business has embarked on such a journey, it’s was reassuring that your team understood our challenges upfront and have provided us with the assistance and professionalism to ensure we were able to make informed decisions.

James Reilly
Creative & Project Marketing Director
Car Sales
Andrew Fraser
Director of Marketing
Tourism New Zealand

Kevin Lillie
Head of Marketing
Honda Australia

Mark Liversidge
Chief Marketing Officer
CSL Hong Kong

Thank you for the invaluable role you played! It was the best pitch process I’ve been involved in and a heap of fun.

Brad Cook
Chief Marketing Officer ANZ
Fonterra Brands Australia

TrinityP3 are very professional and open. We have a great working relationship with them and they add value to my business. I would definitely recommend them.

Michelle Havas
Marketing Communications & Capability Manager

Dave Hunt
Executive GM
Marketing & Alliances, IAG

We appointed TrinityP3 to help us streamline the processes within Sales & Marketing in order to help us work more effectively as a cohesive unit as well as improve some of our stakeholder relationships. We chose TrinityP3 as they have experience working with marketing teams. They quickly helped us diagnose the current and helped us develop a roadmap for change, including identifying key platforms for change. This took a fairly complex situation and helped us feel that change was do able, knowing where to focus. They’ve added tremendous value and it’s been a very worthwhile process.

Tina Fisher
General Manager, Sales & Marketing
The Institute of Chartered Accountants

Lisa Bora
Marketing Director
The Australian

Rob Moore
Marketing Manager
Roadshow Films

We recently worked with TrinityP3 on a number of agency reviews. We chose TrinityP3 to facilitate the process because of the calibre of their people and their proven track record in overseeing what can often be a difficult and extremely time consuming process. TrinityP3 do much more than simply managing the process. Their willingness to go above and beyond and where appropriate to offer advice & suggestions so we could meet our aggressive timelines played a major role in helping us deliver a process that was appreciated by our internal stakeholders and by the agencies involved.

John Lewis
Marketing Services Manager


Lindy Hickey
Marketing Manager

St Vincent de Paul Society retained Trinity P3 to assist with the appointment of a new creative agency. With a very complex federated structure and decentralised decision making, previous pitch processes had been very long winded and time consuming for the Society. Even before they were formally appointed, Trinity P3 gave excellent advice on the best way to approach and simplify the process. They innately understood the complexities of the NFP sector and how important it was to get buy in from both paid and volunteer stakeholders. Trinity P3 literally drove the process from working with the St Vincent de Paul Society on the initial market search, assistance with the tender process planning, scorecard development, shortlisting and then the final financial benchmarking. All States were incredibly impressed with the service level provided. From a risk perspective, it was very reassuring to internal stakeholders that a decision was being made in such an open and transparent way. Of immense benefit was the financial benchmarking which is often where we as internal marketing teams become undone. Trinity P3 guided us through this process, negotiated on our behalf and have worked with us on finalising the agency contract. We would not hesitate to appoint Trinity for similar process in the future.

Julie McDonald
General Manager
Fundraising & Communications, St Vincent de Paul Society NSW

We selected TrinityP3 as the result of an RFP for a global output based agency fee benchmarking study. Our goal was to find a resource with global capabilities, a solid understanding of the industry, and a balanced agency/client point of view. Darren and team presented a thorough proposal, a reasonable fee, and completed the project on time and within budget. (And a fringe benefit – he was delightful to work with). The work is an invaluable reference tool, and Darren and team have proven to be an invaluable resource. If I had it to do over again, I’d choose TrinityP3 in a heartbeat. Huge thumbs up, strong recommendation.

Debra Giampoli
Global Strategic Agency Relations, Mondelez International

We recently engaged TrinityP3 to review a large digital project to help us determine the optimal cost and agency resource required to deliver it. By working closely with the agency and providing a detailed market assessment on the proposed costs, TrinityP3 were able to facilitate a significant cost reduction on the initial estimate. Their collaborative approach with the agency enabled open and transparent conversations between all parties whilst keeping the process more accountable – this ultimately lead to an agreement we were all happy with. Having a third party assessment for a project this size has also been a valuable asset from an internal point of view, and we’ll be looking to do more of this across our future projects.

Tammi Luiker
Head of Digital
TAL Direct

It was a pleasure dealing with the team from beginning to end, and we look forward to working with you again in the future.

Rob Moore
Digital Marketing Manager
Village Roadshow

Very happy with the service, advice and value we received with our media tender.

David Joseph
National Campaign Manager
Aust Red Cross Blood Service

I have found the team at TrinityP3 to be the best in field, incredibly helpful and a broad range of experience in Marketing and supplier management. I believe TP3 is best in field.

Amanda Connors
Marketing Director

It was my first experience working with TP3 and it was a positive one. P3 were helpful, knowledgeable and the process was smooth, with desired outcomes achieved. I would be happy to work with them again..

Mario Curtis
Group Commercial Manager
Corporate Marketing, Singtel Optus

This task was a difficult one to complete and Mahesh did an extremely good job of teasing out the key issues and areas of difference in the proposals to enable us to quantify the difference in price. His report has enabled us to change the recommendation of preferred proponents, we believe this will provide us with the best result for this RFT.

Vanessa Wilson
Road Safety Project Manager

TrinityP3’s process meant that we followed a robust process which was fair to agencies and ensured an appropriate result. And on a fair and transparent remuneration basis, both for their fee and ongoing agency costs. They know the market, know the right questions and have good process. We have used TrinityP3 for two large and two smaller agency reviews – they can adapt to the appropriate level of effort and complexity. They also provide an expert bank of knowledge to assist your own procurement function, and in the nicest possible way help steer senior decision makers through a challenging process. TrinityP3 is a valuable contributor to Medibank’s commercial decision making.

Stephen Mildred
Head of Marketing Strategy & Planning

TrinityP3’s involvement added a dimension of rigor and independence to the process. This enabled us to tailor a process that best suited our organisation, ensuring the best and brightest agency wins the account.

Andrew Branwhite
Head of Brand

Of all consultants engaged through Trinity P3 – Mahesh Enjeti displayed critical insight and knowledge. His attention to detail ensured we had confidence in his recommendations.

Radhika Ram Tevita
Project Manager
Marketing Relationships, Singtel Optus

The University is so pleased with Pam’s contribution to this project. Her advice has been invaluable and her contribution significant, and she is very easy to work with. I got to the point where I just could not imagine continuing through the rest of the way without her, so we have kept her on to work with us through the negotiation and set up stages. This was not our original intention but we can clearly see the value in doing so. She’s great and its been money very well spent.

Eveline Van’t Foort
Advertising Manager
Marketing & Communications, University of Melbourne

Very impressed, just glad I’m on the client side now, rather than agency side!

Brett Davis
Communications Branch, NSW Office of State Revenue

Really appreciated the professional advice and service.

Ian Johnston
Territorial Marketing & Events Director
Salvation Army

Stephen showed strong knowledge of the market and took the time to understand my specific business needs.

Toby Dewar
National Media & Sponsorship Manager

Case Study:

Industrial, Logistics and Commercial Property Asset Manager Digital Transformation

Industrial, Logistics and Commercial Property Asset Manager Digital Transformation

Challenging problem A leading, global real asset management group reached out via its Australian entity. To identify the most suitable, scalable digital platform to deliver its requirements and look for a long-term digital agency partner to speed up website development and in-house capability. Creative solution TrinityP3 assessed the organisation as being in the early stages of building CRM, digital and data capability in Australia to support its medium-term and long-term growth targets. Process We proposed a two-phase process for a website redesign, rebuild, and digital transformation: Firstly, we defined specific requirements around scalability; security; digital experience; content management and systems; ...


Yes, we can. Like everything we do, our approach to transformation is holistic; to build an actual roadmap we assess elements involving your organisation's culture, structure, strategy, process and capability, before overlaying our experience. The result is not just a roadmap, but a calibrated and achievable set of actions.

Our work is built on a five stage assessment process. When a plan has been built we can bring in various additional tools based on requirements, such as our prioritization framework, our financial and cost-benchmarking system, our Evalu8ing relationship tracking framework. All of these systems and tools, and the data that sits inside them, are proprietary to TrinityP3.

We can tailor our invovlement in partner selection from initial search advice to a fully managed search and selection process. And having examined a current martech stack, we can advise on the strengths, weaknesses and opportunities of your stack as part of a transformation plan.

Our entire approach rests on collaboration and inclusion. Our assessment methodology includes specific deep-dive research into organisational culture. We conduct extensive stakeholder interviews, we design collaborative workshops and we provide everyone with a voice in the process. What this means in practice is that we are often able to uncover pockets of resistance, previously unknown to senior management, which can then be addressed as part of our findings and recommendations. We recognise that its you and your organisation that has to ultimately drive and live with change management, and we do everything we can to mitigate for that in the way we work with you.

By providing objectivity, and in places radical candour, in our findings and recommendations. Execution is nine tenths of the law and as such, an unachievable or unsustainable plan is useless. We are willing to have the hard conversations with you to ensure that the plan has integrity, buy-in and is built on realistic foundations.

Digital marketing has become an essential part of any marketing transformation. Understanding your marketing objectives and the strategy to deliver these objectives allows us to better advise on everything from ideal structure, to capabilities and technology platforms to the ideal processes changes to maximise your digital marketing efforts.

Our Latest Podcast:

Managing Marketing: The Qualification Based Selection Process For Agencies

Managing Marketing: The Qualification Based Selection Process For Agencies

Leah Power is the Executive Vice President of the Institute of Canadian Agencies and the lead in developing the Qualification Based Selection For Agencies. This episode picks up from the conversation with Scott Knox, the President and CEO of the Institute of Canadian Agencies. It explores the solutions for clients wanting a better way to select an advertising agency of any type.  Leah shares how as an agency finance professional, the pitch process was the thing she most wanted to ...