What we can do for your business.
TrinityP3 advises marketing teams on optimising your marketing performance and productivity.
To successfully integrate with the goals of an organization and deliver accountable value, marketing functions have had to undergo significant transformations both in technology and process which often create challenges and issues for the marketing team. TrinityP3 brings deep knowledge and expertise to solve these challenges totally independent and free of the influence of technology providers, allowing us to create effective solutions.
Marketing Effectiveness
Reliably measuring marketing effectiveness can be elusive and yet increasingly essential for marketers. We are able to assess and advise on the best approach to link business growth to marketing investment.
Marketing Technology Integration
Tech transformations can be costly, time consuming and often disappointing. Our experience and objectivity come to the fore when working with you to identify and resolve those issues.
Data and Privacy Compliance
Leveraging customer data to drive business growth is essential, but we can advise you on how to also comply with the privacy and consent requirements.
Marketing Prioritisation
Few marketers have the budget and resource to deliver all aspects of their increasingly complex marketing plan. We can help you.
Our unrivalled frame of reference across organizations of all shapes and sizes, coupled with our proprietary data and tools, brings fresh and tailored thinking that will optimize your marketing program and delivery.
TrinityP3’s approach works because it connects marketers and agencies in the most important way: through shared value and values. The team managing these connections understand the multiplier that is chemistry, and it’s this appreciation plus their experience that gives us the confidence to invest.
We wanted to thank you again Anton for the consultation sessions. Your insights and guidance were truly invaluable. They’ve inspired us all to think outside the box and approach our upcoming brand refresh with a renewed sense of purpose. Thanks to your expert input, we now feel confident that we’re on the right track to refine our positioning and keep true to our unique offering.
Darren’s advice to us when we started Pembleton was invaluable. Straight up, honest and insightful – his wisdom was just what we needed when it came to refining our pitch story. Always generous with his time and encouragement, Darren’s contribution to the industry, and making it as good as can be, is really something.
Darren was our go to for creds advice as his grasp on where the industry is at and what clients are interested in is second to none. We immediately actioned his no nonsense, constructive feedback, so far so good!
The TrinityP3 team’s insights were invaluable. They helped us refine our pitch, condense its structure, and chisel our storytelling to make it more impactful. Their extensive experience working with so many brands and agencies in this market for years puts their guidance in a league of its own.
We’ve had a couple of interactions with the team at Trinity P3 and have been impressed. Anton ran an excellent process, with clarity and transparency. More importantly, the process was designed specifically to measure our relevant capabilities and our chemistry with the client (the criteria that should actually be applied in a pitch, but which are often ignored). It is always a pleasure to work with TrinityP3.
I have worked with Trinity P3 on several projects, the most recent being a full commercial review of an incumbent media partner. As a university we review large commercial contracts systematically, however, we needed to ensure we could do this without the disruption of a full pitch. We approached Trinity, because of the confidence we have in their knowledge and expertise in market. Within 6 weeks a full market review was carried out with written recommendations. The process created minimal disruption to the team and provided critical benchmarks and evaluations, which ultimately gave us confidence to negotiate and renew our partnership.
I enlisted the services of Trinity P3 to perform a financial benchmark on an advertising agency. Prior to this, I had already engaged the agency for a strategic project. Instead of going through a lengthy pitch process involving multiple agencies for the creative execution, I approached Nick and his team to conduct a cost benchmark. The resulting report and analysis were impressively thorough, providing valuable insights that helped me make well-informed decisions during negotiations. I wholeheartedly endorse Trinity P3 for their professionalism and dedication to delivering actionable results promptly.
We engaged Trinity P3 to conduct an efficient yet robust media agency selection process across ANZ markets. We had a tight brief and I’ll be honest, high expectations of a new media agency – in all, I can safely say that Trinity P3 enabled us to conduct a fast and fair process.
What was of particular value for us as a client was the nuance Trinity P3 presented in their benchmarking, their adaptable approach to the process we wished to run and finally, the overall commercial common sense they brought to the process. On this latter point, the contract and fee templates were very helpful to educate our internal teams, as it is often the case that there is no specific media services agreement to hand.
Where did we end up? With a new media agency that is right sized for our current stage of growth and a motivating, performance related fee model for our new media agency partner. This would not have been possible without the guidance of Stephen and the team at Trinity P3.
Darren and Trinity P3 recently spent time with our agency to provide a fresh perspective on our positioning and value proposition. The feedback was equal parts honest, tangible and encouraging. We left our session together with two priceless gifts: (1) clarity on our path forward and (2) conviction that we are moving in the right direction. Our entire leadership team is invigorated! I highly recommend Trinity P3 to any agency that needs to take its story to the next level. Thanks, Darren!
Customer satisfaction is the goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. Click here to read more Client Testimonials. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.
Related Reading
In our unique role of identifying and solving the big challenges facing marketing management we create a huge catalogue of insights and build our knowledge and wisdom, which we share with the industry.
Case Study:
Assessing Media Agency Contracts – Case Study
FAQs
Yes, we can. Like everything we do, our approach to transformation is holistic; to build an actual roadmap we assess elements involving your organisation's culture, structure, strategy, process and capability, before overlaying our experience. The result is not just a roadmap, but a calibrated and achievable set of actions.
Our work is built on a five stage assessment process. When a plan has been built we can bring in various additional tools based on requirements, such as our prioritization framework, our financial and cost-benchmarking system, our Evalu8ing relationship tracking framework. All of these systems and tools, and the data that sits inside them, are proprietary to TrinityP3.
We can tailor our invovlement in partner selection from initial search advice to a fully managed search and selection process. And having examined a current martech stack, we can advise on the strengths, weaknesses and opportunities of your stack as part of a transformation plan.
Our entire approach rests on collaboration and inclusion. Our assessment methodology includes specific deep-dive research into organisational culture. We conduct extensive stakeholder interviews, we design collaborative workshops and we provide everyone with a voice in the process. What this means in practice is that we are often able to uncover pockets of resistance, previously unknown to senior management, which can then be addressed as part of our findings and recommendations. We recognise that its you and your organisation that has to ultimately drive and live with change management, and we do everything we can to mitigate for that in the way we work with you.
By providing objectivity, and in places radical candour, in our findings and recommendations. Execution is nine tenths of the law and as such, an unachievable or unsustainable plan is useless. We are willing to have the hard conversations with you to ensure that the plan has integrity, buy-in and is built on realistic foundations.
Digital marketing has become an essential part of any marketing transformation. Understanding your marketing objectives and the strategy to deliver these objectives allows us to better advise on everything from ideal structure, to capabilities and technology platforms to the ideal processes changes to maximise your digital marketing efforts.
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