Agency Selection: The Pitch Consultant’s Definitive Guide

TrinityP3 has been helping clients with successful agency selection for over 20 years now so it stands to reason that we might know a thing or two about the process. This definitive guide answers every question you are likely to ever have about pitches and agency selection.

Read the guide here.



Advertising Agency Fees – A Comprehensive Guide for Marketing

How is advertising agency pricing agreed, how do agencies get paid, how should agencies get paid, and is there a better way? For many years, TrinityP3 has worked with marketers and agencies across a variety of projects where pondering these questions and providing answers sit at the heart of challenge and opportunity.

Read the guide here.



The Ultimate Guide to Digital Marketing in a Data-Driven World

TrinityP3 is proud to share The Ultimate Guide to Digital Marketing in a Data-Driven World. This definitive guide has over 27,000 words featuring insights, tips, observations, tools, platforms, strategies and much more.

TrinityP3 Senior Consultant Anton Buchner is the author of the vast majority of this work with additional input from Founder & Global CEO Darren Woolley and Content Director Mike Morgan.

Download the guide here.



Marketing Procurement checkMarketing Procurement Health Check

The TrinityP3 ‘Marketing Procurement Health Check’ is designed to allow you to chart your marketing procurement capabilities.

The Health Check was developed for TrinityP3 by David Little, Marketing Procurement professional and a long standing colleague and original client of TrinityP3 Marketing Management Consultants.

Download the guide here



Production MapTelevision Advertising Production Governance Guide

The television advertising production process is complex and technical. It involves a large number of agreements and contracts with third party companies and individuals. It also involves the creation and procurement of performance rights, intellectual property and any associated moral rights.

From a governance perspective, it is a potential minefield of risk, which is why most organisations and individuals are inclined to default to allowing their contracted agency to manage this on their behalf.

The TrinityP3 ‘Television Advertising Production Governance Guide’ allows advertisers and their organisations to quickly and conveniently identify the areas of risk to good governance and due diligence in your television advertising production process.

Download the guide here


Agency Fee Decision Tree

There are many different agency fee models. The major ones are listed below (In no particular order). But what is the right agency fee model for you? Be it for a media agency, creative agency, a digital agency or more. The TrinityP3 Agency Fee Decision Tree will help you find the right model.

Download the guide here

Over the course of the last five years, as part of our role as an independent adviser on marketing management, TrinityP3 has contributed to the cause with numerous articles, podcastswebinars, newsletters and blog posts.

But the purpose of our TrinityP3 White Paper is to bring together, under one ‘roof’, a selection of work dealing with specific topical issues facing marketing, media, advertising and marketing procurement.

We hope you find these White Papers useful, and we welcome any feedback.