Guides:
The Ultimate Guide to Digital Marketing in a Data-Driven World
TrinityP3 is proud to share The Ultimate Guide to Digital Marketing in a Data-Driven World. This definitive guide has over 27,000 words featuring insights, tips, observations, tools, platforms, strategies and much more.
TrinityP3 Senior Consultant Anton Buchner is the author of the vast majority of this work with additional input from Founder & Global CEO Darren Woolley and Content Director Mike Morgan.
Marketing Procurement Health Check
The TrinityP3 ‘Marketing Procurement Health Check’ is designed to allow you to chart your marketing procurement capabilities.
The Health Check was developed for TrinityP3 by David Little, Marketing Procurement professional and a long standing colleague and original client of TrinityP3 Marketing Management Consultants.
Television Advertising Production Governance Guide
The television advertising production process is complex and technical. It involves a large number of agreements and contracts with third party companies and individuals. It also involves the creation and procurement of performance rights, intellectual property and any associated moral rights.
From a governance perspective, it is a potential minefield of risk, which is why most organisations and individuals are inclined to default to allowing their contracted agency to manage this on their behalf.
The TrinityP3 ‘Television Advertising Production Governance Guide’ allows advertisers and their organisations to quickly and conveniently identify the areas of risk to good governance and due diligence in your television advertising production process.
White Papers:
Is the media industry all talk and no action?
In March and April 2013 TrinityP3 and MediaScope asked stakeholders involved in the media value chain to have their say and be heard about the challenges facing our industry through a ‘Media Industry Survey’.
We presented a list of 12 challenges and possible solutions and asked each respondent to rank the challenges and solutions from their own unique perspectives.
Download the White Paper here:
Improving the Search and Selection Process
Improving the search and selection process to get the right agency. Studies in recent years have discussed the factors that drive clients to terminate their relationship with their advertising or communications agency.
These factors often form the determinants when clients are searching for and selecting a new agency.
Discussion Papers:
Is creativity valued? And if not, how should it be?
Spikes Asia 2010 Workshop facilitated by Darren Woolley, TrinityP3 September 21, 2010
“Value is what people are willing to pay for it.”
– John Naisbitt
What are the current ways of measuring creativity value? What should we be using to value advertising creativity?
Download this discussion paper here
Marketing Services Supplier Search and Selection
Marketing Services Supplier Search and Selection (or New Business Pitching)
Industry Best Practice TrinityP3 June 2011
Expertise – what we do, who we work with, What clients say, and the agencies.
The Process – The challenges of pitching, why use a pitch consultancy, our services, the TrinityP3 difference.
Download this discussion paper here
Marketing in a recession
Practical ways to disrupt the value equation.
TrinityP3 – Marketing in a recession breakfast briefing May 2009
Disrupting the value equation – process, payment and production.
Download this discussion paper here
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