Unlike a blog, this is not a collection of musings or things that caught our attention today.
Instead, it is a collection of the important insights, trends and issues we have encountered in our work with our clients and the solutions we have developed.
This why we call it our Knowledge Centre. It is where we share the collective knowledge of TrinityP3. We add to this regularly. We update it when and where needed. We recommend bookmarking this page and be sure to visit regularly when looking for inspiration, insight and knowledge on the world of marketing management.
How CMOs can manage board expectations, carve out clarity, and deliver real value to influence business outcomes
I recently read an article stating that the Chief Marketing Officer (CMO) is now the “Chief Metaverse Officer”. Seriously? After chuckling, I thought, is this the state that marketing discussion has come to? Or can we do better? With the ...
100 consideration for marketers to avoid poor pitch performance
Anyone can run a pitch to select a new advertising agency. Or a new media agency. Or a new digital agency. But are you prepared to run a pitch well enough to get the result you expect? And without risking ...
Why we practice radical candor in providing pitch feedback
One of the great frustrations for agencies for agencies, beyond coming second is the lack of constructive feedback during and at the end of the pitch process. In my agency experience working on new business pitches, the quality of feedback ...
When it comes to paying your agencies, you need to follow the money.
Marketing teams can be broadly divided into two groups. There are some who think their agency is paid too much. And others think they have already negotiated a cracking deal with their agency and nothing else needs to be done ...
Navigating Media Mix Models, Marketing Mix Models and Multi-touch Attribution Models
Media Mix Modelling, Marketing Mix modelling and Multi-Touch Attribution modelling have all been widely discussed and written about in recent years. As CMOs face increasing pressure on their budgets, the need to deliver marketing efficiency is paramount. Modelling has the ...
Why Integrated Marketing Communications (IMC) continues to be relevant.
The concept of Integrated Marketing Communications (IMC) has been around since the late 1980s and has been embraced and enhanced over the years by both marketers and agency partners. Despite today’s rapidly evolving business and digital landscape, Integrated Marketing Communications ...
Why we provide pitch advice to both agencies and marketing suppliers
For more than two decades, we have had the privilege of being in the centre of the action as our clients work through choosing the right agency for their needs. It could be a creative agency, media agency, PR firm, ...
The Top 10 Ethical Issues for Marketers in 2023
Stay ahead of the curve in ethical marketing practice with this comprehensive guide from TrinityP3 to the top ethical issues facing the industry and how to navigate them with integrity. What is ethical marketing and why does it matter? Here ...
The Power of Data-Driven Marketing
Data is the lifeblood of most organisations today. And data-driven marketing is the secret weapon in today’s marketing arsenal. Done well, it can power your marketing efforts. Done poorly, it can tangle resources, waste investment, and disengage prospects and customers ...
Agency Sizzle Reels – Potent Sales Tools, or Seriously Muddled Stories?
The human brain processes images 60,000 times faster than text, which justifies using imagery. However, the brains of the person telling a story and the one listening to it synchronize and create a connection. That's why good stories make us empathize ...
10 personality types agencies may encounter in a new business pitch
One of the important factors in any pitch decision is how aligned the agency is to the advertiser’s culture. And while there can be some misunderstandings, it is important to make sure you know who you are pitching to, the ...
Why providing consultancy with integrity is more important than ever
Consultants. They often get a bad rap, particularly in the marketing industry. The majority of the clients we work with are pretty happy. I would like to say that the majority of agencies we’ve worked with are – well, at ...
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Our Latest Podcast:
Managing Marketing: Closing The Gap By Aligning Marketing To Business
Murray Howe founded Marktects, which helps align marketing with the business bottom line. From a business perspective, there is often a negative conversation about marketing, from referring to it as the colouring-in department or the black hole of the budget. Survey after survey talks of the dissatisfaction CEOs have with ...